厦门市出境旅游者消费行为研究

发布时间：2018-04-19 01:36

本文选题：出境旅游 + 旅游动机　；参考：《华侨大学》2016年硕士论文

【摘要】：出境旅游是经济社会发展、人民生活水平提高的必然趋势,近年来,我国出境旅游业迅速发展,国民在境外的消费能力更是引起了世界的关注,但是目前对于出境旅游消费行为的研究较少,针对国内特定客源地的出境实证研究更为缺乏,本文以厦门市出境旅游者为研究对象,以旅游动机理论为基础,对其出境旅游消费行为特征进行分析研究。本文运用理论与实证研究相结合的方法,以厦门市出境旅游者的旅游动机构成为切入点,探究了不同人口统计学特征下旅游动机的差异及其与消费行为之间的关系,然后对厦门市出境旅游者进行了划分,进而分析不同类型的旅游者之间消费行为的相似性与差异性特征。首先,采用文献研究法,对相关概念进行界定,并将旅游动机理论、旅游决策理论和消费者行为理论作为本文的理论基础。此后,交代了选取厦门市出境旅游者作为研究对象的原因,提出相应的研究思路与假设。然后,将采用问卷调研方式获取的数据用spss17.0进行分析,通过因子分析,得出厦门市出境旅游者的七类旅游动机:即身心健康、交往学习、事务活动、消遣、从众炫耀、现实条件和自我实现动机;通过方差分析,得到出境旅游动机在不同人口统计特征下的差异性;通过相关分析,发现不同旅游动机与消费行为之间的关系。最后,通过聚类分析,将厦门市出境旅游者划分为三种类型:娱乐消遣型、追求实现型和放松康健型,将三类群体分别与人口特征变量和消费行为特征变量进行交叉分析,总结出不同类型旅游者消费行为的差异,以此为基础对厦门市旅游管理部门和经营部门提出建议,并指出了本研究的不足及未来的展望。
[Abstract]:Outbound tourism is an inevitable trend of economic and social development and the improvement of people's living standard. In recent years, China's outbound tourism industry has developed rapidly, and the people's ability to spend abroad has attracted more attention from the world.However, there are few studies on outbound tourism consumption behavior, and the empirical study on exit of specific domestic tourist destinations is even less. This paper takes Xiamen outbound tourists as the research object, and takes tourism motivation theory as the basis.The characteristics of outbound tourism consumption behavior are analyzed and studied.With the combination of theory and empirical research, this paper explores the difference of tourism motivation and the relationship between tourism motivation and consumption behavior under different demographic characteristics, taking the tourism motivation structure of outbound tourists in Xiamen as the starting point.Then the paper classifies the outbound tourists in Xiamen and analyzes the similarities and differences of consumption behavior among different types of tourists.Firstly, this paper uses the literature research method to define the related concepts, and takes tourism motivation theory, tourism decision theory and consumer behavior theory as the theoretical basis of this paper.After that, the author explains the reasons for choosing Xiamen outbound tourists as the object of study, and puts forward the corresponding research ideas and hypotheses.Then, the data obtained by questionnaire survey is analyzed by spss17.0, and through factor analysis, seven kinds of tourism motives of outbound tourists in Xiamen are obtained: physical and mental health, communication and study, business activities, recreation, flaunting according to the crowd.Through the analysis of variance, we get the difference of outbound tourism motivation under different demographic characteristics. Through the correlation analysis, we find the relationship between different tourism motivation and consumption behavior.Finally, through cluster analysis, Xiamen outbound tourists are divided into three types: recreation type, pursuit of realization type and relaxed and healthy type, and the three groups are cross-analyzed with population characteristic variable and consumer behavior characteristic variable, respectively.On the basis of summarizing the differences of different types of tourists' consumption behavior, this paper puts forward some suggestions to Xiamen's tourism management department and management department, and points out the deficiency of this study and its future prospects.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F592;F713.55

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