基于平衡计分卡的QY企业销售员工绩效评价体系设计

发布时间：2018-04-22 05:41

本文选题：平衡计分卡 + 绩效评价　；参考：《重庆理工大学》2017年硕士论文

【摘要】：作为企业管理活动中的重要组成部分,有效的绩效评价能够极大地推动企业的发展和壮大,一套行之有效的绩效评价体系更加显得难能可贵。随着信息化时代的到来,越来越多的非财务因素,诸如战略、文化、人才等已经成为能够影响企业绩效的驱动因素。面对竞争日趋激烈的市场环境,企业需要尽快将其制定的战略规划转化为实际行动。这时候一套能够将企业短期行动和战略目标紧密结合起来、将非财务因素和财务因素良好平衡起来的绩效评价体系就显得迫在眉睫,而平衡计分卡在此背景下应运而生。作为西南地区眼镜零售行业的龙头企业,QY企业拥有众多一线销售员工。由于企业当前绩效评价管理水平相对落后,导致企业不能对销售员工绩效进行全面正确的评价,更无法提高销售员工的工作热情和积极性,因此企业迫切需要一套较为完善全面的绩效评价体系来优化目前的状况。文章主要思路是在研究分析了QY企业销售员工绩效评价的现状以及存在问题分析之后,利用平衡计分卡理论框架,根据企业的实际情况构建QY企业销售员工绩效评价体系,弥补企业当前绩效管理中存在的不足,提高企业的绩效管理水平。本文在前期综合研读国内外平衡计分卡的相关理论知识和研究成果的基础上,结合QY公司构建平衡计分卡绩效评价体系,对其中出现的各个流程和环节,诸如战略制定、指标选择、权重确定等等,进行逐一讲解和细致分析,并进一步对其中存在的问题做深入探讨。最后在体系构建的基础上,基于信息化平台设计并开发一套符合绩效评价体系的信息软件系统,将理论落实到具体实践当中,方便企业实际运用和操作。本文研究的最主要出发点是在具体实践中考察平衡计分卡的作用和价值,希望通过本文的研究能够对我国企业绩效评价体系的构建在理论和实践层面上都能提供一点经验和参考。
[Abstract]:As an important part of enterprise management activities, effective performance evaluation can greatly promote the development and growth of enterprises, and a set of effective performance evaluation system is even more valuable. With the advent of the information age, more and more non-financial factors, such as strategy, culture, talent and so on, have become the driving factors that can affect the performance of enterprises. Faced with the increasingly competitive market environment, enterprises need to transform their strategic planning into practical actions as soon as possible. At this time a set of performance evaluation system which can combine short-term actions and strategic objectives closely and balance the non-financial factors and financial factors is imminent and balanced scorecard emerges as the times require under this background. As a leading enterprise in the spectacle retail industry in Southwest China, QY has many front-line sales staff. Because the current performance evaluation management level of the enterprise is relatively backward, the enterprise can not carry on the comprehensive correct appraisal to the sales employee's performance, and can't improve the work enthusiasm and enthusiasm of the sales staff, Therefore, enterprises urgently need a comprehensive performance evaluation system to optimize the current situation. The main idea of this paper is to construct the QY enterprise sales employee performance evaluation system according to the actual situation of QY enterprise by using the balanced scorecard theory framework after studying and analyzing the present situation and the existing problems of QY enterprise sales employee performance evaluation. To make up for the deficiency in the current performance management of enterprises, improve the performance management level of enterprises. Based on a comprehensive study of the relevant theoretical knowledge and research results of the balanced scorecard at home and abroad, this paper constructs the performance evaluation system of the balanced scorecard in combination with QY Company, and gives an analysis of the various processes and links, such as the formulation of strategies, which appear in the performance evaluation system of the balanced Scorecard. Index selection, weight determination and so on, explain and analyze one by one, and further discuss the existing problems. Finally, on the basis of the system construction, we design and develop a set of information software system which accords with the performance evaluation system based on the information platform, and put the theory into practice, which is convenient for enterprises to use and operate in practice. The main starting point of this paper is to investigate the function and value of balanced scorecard in practice. It is hoped that the research in this paper can provide some experience and reference to the construction of enterprise performance evaluation system in theory and practice.
【学位授予单位】：重庆理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272.92;F721

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