利益相关者对平台企业成长影响研究

发布时间：2018-04-23 00:06

本文选题：平台企业 + 利益相关者　；参考：《郑州大学》2017年硕士论文

【摘要】：随着大数据、物联网以及互联网技术的发展,互联网应用于商业领域的价值日益显现,平台经济孕育而生。由于平台企业强大发展潜力、惊人发展速度,逐渐成为学术界研究热点,但大多是从双边市场、网络效应、多归属等角度进行分析,鲜有学者从动态视角进行研究。且在实际中虽存在许多成功平台企业,但失败例子更是数不胜数,可见平台企业要想生存、发展并非易事。本文从利益相关者视角出发,研究如何促进平台企业演化。首先,本文对双边市场、利益相关者以及生命周期等理论进行梳理与回顾,归纳得出平台基础理论、平台企业利益相关者理论以及平台成长理论;其次,选取阿里巴巴、滴滴出行、微信和乐视为研究对象,通过单独和对比分析,得出其在发展轨迹、利益相关者、盈利来源和生态圈方面存在共性;最后,归纳得出平台企业演化六要素,六要素相辅相成,有效促进平台企业演化,并分析得出在不同成长阶段各要素重要性不同,有助于探究利益相关者如何通过六要素有效促进平台企业成长。本文结论可归纳为以下几点:第一,将平台企业成长过程划分为三个阶段。本文通过用户基础、时间两个维度以及临界点、饱和点两个节点,将平台企业成长过程划分为初创阶段、爆发阶段以及稳定增长阶段三个时期。并从主要目标、面临主要问题、效用来源、创新等多个方面对各个阶段进行分析。第二,提出平台企业成长六要素模型,得出能有效促进平台企业演化六要素。通过对四大案例的对比分析,得出创新、网络效应、用户规模、用户黏性、盈利模式和生态圈六要素,六要素相互作用,有效促进平台企业演化。由于不同发展阶段特征不同,导致六要素在各个阶段重要性不同,发挥作用的主要利益相关者不同。第三,利益相关者通过六要素对平台企业成长发挥促进作用。首先,需充分发挥平台所有者及管理者的决策与管理功能;其次,平台企业需制定良好盈利模式,并通过增加自身话语权,协调与各利益相关者之间的价值分配问题;最后,注重双边用户,双边用户既是平台企业主要利润来源,又是平台企业是否具有强大话语权的基础。
[Abstract]:With the development of big data, Internet of things and Internet technology, the value of Internet application in commercial field is becoming more and more obvious, and the platform economy is born. Because of the strong development potential and amazing development speed of platform enterprises, it has gradually become a hot research topic in academia, but most of them are analyzed from the perspectives of bilateral market, network effect and multi-attribution, and few scholars study from a dynamic perspective. Although there are a lot of successful platform enterprises in practice, the failure examples are innumerable. It can be seen that the development of platform enterprises is not easy to survive. From the perspective of stakeholders, this paper studies how to promote the evolution of platform enterprises. Firstly, this paper reviews the theories of bilateral market, stakeholders and life cycle, and concludes the platform basic theory, platform enterprise stakeholder theory and platform growth theory. Secondly, Alibaba is selected. DiDi, WeChat and Le are regarded as research objects. Through separate and comparative analysis, it is concluded that there are commonalities in the development path, stakeholders, profit sources and ecosphere. Finally, six elements of platform enterprise evolution are concluded. The six elements complement each other, effectively promote the evolution of platform enterprises, and analyze the different importance of each element in different growth stages, which is helpful to explore how stakeholders can effectively promote the platform enterprise growth through the six elements. The conclusion of this paper can be summarized as follows: first, the platform enterprise growth process can be divided into three stages. Through user basis, time two dimensions and critical point, saturation point two nodes, the platform enterprise growth process can be divided into three stages: start-up stage, explosion stage and stable growth stage. And from the main objectives, facing the main problems, utility sources, innovation and other aspects of the analysis of the various stages. Secondly, the six factors model of platform enterprise growth is put forward, which can effectively promote the evolution of platform enterprise. Through the comparative analysis of the four cases, it is concluded that innovation, network effect, user scale, user viscosity, profit model and ecological circle six factors interact, effectively promote the evolution of platform enterprises. Because of the different characteristics of different stages of development, the importance of the six elements in each stage is different, and the main stakeholders who play a role are different. Third, stakeholders promote the growth of platform enterprises through six factors. Firstly, it is necessary to give full play to the decision-making and management functions of platform owners and managers. Secondly, the platform enterprises need to develop a good profit model and coordinate the value distribution among stakeholders by increasing their own voice. Paying attention to bilateral users, bilateral users are not only the main profit source of platform enterprises, but also the basis of whether platform enterprises have strong right of speech.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6

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