农产品淘宝村形成机理:一个多案例研究

发布时间：2018-04-26 16:43

本文选题：农产品 + 电子商务　；参考：《农业经济问题》2016年04期

【摘要】：农产品淘宝村是"互联网+三农"的典型产物。本文在界定农产品淘宝村概念的基础上,多案例研究农产品淘宝村形成机理,总结出一个包含产业基础、淘宝平台、基础设施与物流、新农人、市场需求五个要件的农产品淘宝村形成因素理论框架。该框架丰富了专业村领域的理论研究,并显示了案例的可复制性。政府应以特色农产品专业村作为农产品淘宝村的主要培育对象,以特色农产品的电商化作为区域农产品电子商务发展的突破口,加强基础设施建设,进一步完善物流体系,积极鼓励新农人返乡投身电子商务创业。
[Abstract]:Taobao Village of agricultural products is a typical product of the Internet. On the basis of defining the concept of Taobao village of agricultural products, this paper studies the formation mechanism of Taobao village of agricultural products in many cases, and summarizes an industrial foundation, Taobao platform, infrastructure and logistics, new farmers, Five elements of market demand of agricultural products Taobao village formation factors theoretical framework. This framework enriches the theoretical research in the field of specialized villages and demonstrates the replicability of cases. The government should take the specialized village of characteristic agricultural products as the main cultivation object of Taobao Village of agricultural products, take the e-commerce of characteristic agricultural products as the breakthrough point of the development of regional agricultural products e-commerce, strengthen the infrastructure construction, and further improve the logistics system. Actively encourage new farmers to return home to join in e-commerce entrepreneurship.
【作者单位】：浙江大学中国农村发展研究院;
【基金】：国家自然科学基金项目“中国农业产业集群形成与演变机制研究”(编号:71473218) 阿里巴巴青年学者支持计划第五期课题项目“农产品淘宝村形成及演变机制研究”
【分类号】：F724.6

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