中小型零售企业员工激励机制研究

发布时间：2018-05-02 06:19

本文选题：中小型零售企业 + 激励机制　；参考：《华中师范大学》2015年硕士论文

【摘要】：企业管理机制的核心是如何用人,能够做到“人尽其才、才尽其用”的关键在于如何对人进行激励,要做到这一点,从本质上来说是就是如何建立一个效率高的激励机制。在提高员工个人绩效的同时也顺带达成了企业的经营目标。激励机制能够很好地将人才吸引和保留住。由此我们可以看到,企业的激励机制不仅会影响员工工作效率的提高,也关系到企业在市场竞争中的生存、发展和壮大。对于处在发展期的中小型零售企业来讲,更是如此。在激励机制的运行过程中,实际上是把企业远大的目标转化为员工个人的具体目标的过程,激励机制正是对实现各个具体目标起到了保障的作用。而零售行业作为传统的劳动密集型行业,组织架构的层次众多,在这种情况下的员工激励和培养,需要建立长期稳定有效的人力资源战略才能够实现。这对于中小型零售企业来讲,具备重大的意义。基于上述分析,本文研究如何对中小型零售企业的员工进行激励,希望以此对处于管理和激励困境中的中小型零售企业有所帮助。本文的内容包含五个部分,第一部分为本文的绪论,主要内容为研究背景及意义、国外发展现状和国内外发展现状、本文的研究方法、本文的内容以及创新之处。第二部分为本文的相关研究理论,主要对激励机制的概念、激励机制的基本理论、激励机制建立和完善的原则。第三部分为案例分析,主要对深圳某零售企业激励机制的设计进行了介绍,通过对案例的介绍引出对中小型零售企业激励模式,激励设计的探讨；第四部分为思考和探讨我国中小型零售企业激励机制模式,主要包含当前中小型零售企业激励机制的问题总结、适应中小型零售企业激励机制的模式两个方面。第五部分为对研究取得的成果和不足之处进行的分析。激励机制的设计需要牵涉到企业人力资源管理的各个面面,因此不能以简单的固定的模式进行死搬硬套,尤其是针对处于激烈竞争中的我国中小型零售企业来讲,如何设计一套适合于自身发展的激励模式,还需要反复的摸索和尝试。
[Abstract]:The core of enterprise management mechanism is how to use people, the key of which is how to motivate people. In essence, it is how to set up an efficient incentive mechanism. At the same time to improve the personal performance of employees, but also achieved the business objectives of the enterprise. The incentive mechanism can attract and retain talents well. From this we can see that the incentive mechanism of enterprises will not only affect the improvement of staff efficiency, but also related to the survival, development and growth of enterprises in the market competition. For the development of small and medium-sized retail enterprises, it is even more so. In the course of the operation of the incentive mechanism, it is actually the process of transforming the enterprise's lofty goal into the individual specific goal of the employee, and the incentive mechanism plays a role in ensuring the realization of each specific goal. As a traditional labor-intensive industry, the retail industry has many levels of organizational structure. In this case, it is necessary to establish a long-term stable and effective human resource strategy. This is of great significance to small and medium-sized retail enterprises. Based on the above analysis, this paper studies how to motivate the employees of the small and medium-sized retail enterprises, hoping to help the small and medium-sized retail enterprises in the management and incentive dilemma. The content of this paper consists of five parts. The first part is the introduction of this paper. The main content is the background and significance of the research, the current situation of foreign and domestic development, the research methods of this paper, the content of this paper and the innovation. The second part is the related research theory of this paper, mainly about the concept of incentive mechanism, the basic theory of incentive mechanism, the principle of the establishment and improvement of incentive mechanism. The third part is case analysis, mainly introduces the design of incentive mechanism of a retail enterprise in Shenzhen, and discusses the incentive mode and incentive design of small and medium-sized retail enterprises through the introduction of a case. The fourth part is to consider and discuss the incentive mechanism model of small and medium-sized retail enterprises in our country, mainly including the summary of the current incentive mechanism of small and medium-sized retail enterprises, and the model of the incentive mechanism of small and medium-sized retail enterprises. The fifth part is the analysis of the achievements and shortcomings of the research. The design of incentive mechanism needs to involve all aspects of enterprise human resource management, so we can not use a simple and fixed model to move hard, especially for the small and medium-sized retail enterprises in the fierce competition. How to design a set of incentive models suitable for their own development needs to be explored and tried again and again.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272.92;F724.2

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