超市内部设计人因工程问题研究

发布时间：2018-05-08 20:07

本文选题：人因工程问题 + 超市　；参考：《成都理工大学》2017年硕士论文

【摘要】：大型综合超市自上世纪末引入我国并经过了几十年的发展,其数量已达到了一定规模,同时每年还仍以一定的速度不断增长,但销售总额的增长却呈现出了持续下滑的趋势,更由于近些年来我国经济增速的放缓和电子商务发展的冲击,超市行业普遍出现了销售增速减缓、企业利润下滑、经营模式有待转变、效率和收益急需提升的共性问题。伴随着我国超市行业已进入了慢增长时期,一方面粗狂的规模增长方式无力应对激烈的商业竞争,企业需要转变经营模式,关注店面质量,尤其是内部设计中的人因方面,需要通过精细化管理等内生增长方式实现销售增长速度,提升店面盈利效率,另一方面,人们在生活方式逐渐改变和生活质量不断提高的同时,对超市内部的人因设计也提出了新期望。因此,满足顾客新时期新需求,提升顾客满意度,同时也提高超市运营管理水平和店面盈利效率,实现双边价值,就成为了超市企业必须面临并亟待解决的问题。本文以超市为研究对象,将人因工程引入到目前研究还相对较少的超市内部设计领域,首先,通过对人因工程和超市内部设计相关理论和综述进行研究,归纳提炼并分析探讨了超市内部设计中相关的人因工程因素,包括客动线设计、尺度人因设计和顾客心理因素三大类,形成了人因工程在超市内部设计中相对全面系统的分析和参考标准。接着,基于顾客满意度设计相对应的调查问卷对实例超市内部设计中可能存在的人因工程问题进行调查分析,并针对发现的问题通过实地调查的方式开展现状调查和问题分析,寻找问题背后存在的原因。最后,根据调查分析的结果,对实例超市内部设计中存在的人因工程问题提出了相对应的改善建议,希望能对超市的运营管理提供帮助,通过设计的改善来提高顾客满意度,留住顾客,同时提升超市的运营业绩,实现双边价值,更寄希望对同行业在内部设计方面的推广应用起到一定的借鉴作用。本文研究的主要贡献在于:将人因工程引入到目前研究还相对较少的超市内部布局设计方面,形成了人因工程在超市内部设计中相对全面系统的分析和参考标准,并通过具体的实例和调查分析,发现了超市内部设计中存在的人因工程问题,并据此提出了设计改善的建议,从而将人因工程及相关研究成果应用到实际中,在微观上证实其操作性,为超市内部的设计及改善提供了一种新思路。
[Abstract]:Large integrated supermarkets have been introduced into China since the end of last century and have been developed for several decades. The number of supermarkets has reached a certain scale, and at the same time, it is still growing at a certain speed every year, but the growth of the total sales volume has shown a trend of continuous decline. Due to the slowdown of economic growth and the impact of e-commerce development in recent years, the supermarket industry has generally appeared the common problems of slowing down the growth rate of sales, declining enterprise profits, changing business model, and improving efficiency and income. Along with our country supermarket industry has entered the slow growth period, on the one hand, the rough scale growth mode is unable to cope with the fierce commercial competition, the enterprise needs to change the management mode, pays attention to the store quality, especially the human factor aspect in the internal design. We need to achieve sales growth rate through endogenous growth methods, such as fine management, to improve the profit efficiency of stores. On the other hand, people are gradually changing their lifestyle and improving their quality of life at the same time, New expectations have also been put forward for the design of the people inside the supermarket. Therefore, to meet the new needs of customers in the new period, improve customer satisfaction, but also improve the level of supermarket management and store profitability, achieve bilateral value, has become the supermarket enterprises must face and urgent problems. This paper takes the supermarket as the research object, introduces the human factor engineering into the field of supermarket interior design, which is relatively few at present. First of all, through the research on the theory and summary of the human factor engineering and the supermarket interior design, This paper summarizes and analyzes the related factors in supermarket internal design, including customer line design, standard human factor design and customer psychological factors. Formed the human factor engineering in the supermarket interior design relatively comprehensive system analysis and the reference standard. Then, based on the corresponding questionnaire of customer satisfaction design, this paper investigates and analyzes the possible human engineering problems in the internal design of supermarket, and carries out the current situation investigation and problem analysis through field investigation. Look for the reasons behind the problem. Finally, according to the results of investigation and analysis, this paper puts forward corresponding suggestions for improvement of the human engineering problems existing in the interior design of the supermarket, hoping to provide help for the operation and management of the supermarket, and improve the customer satisfaction through the improvement of the design. At the same time, it can improve the performance of supermarket, realize the value of both sides, and give some reference to the promotion and application of internal design in the same industry. The main contribution of this paper lies in: introducing the human factor engineering into the supermarket interior layout design, which is relatively few at present, and forming a relatively comprehensive and systematic analysis and reference standard of the human factor engineering in the supermarket interior design. Through concrete examples and investigation and analysis, the problems of human factor engineering in supermarket interior design are found, and suggestions for design improvement are put forward, so that human factor engineering and related research results can be applied to practice. It provides a new idea for the design and improvement of supermarket.
【学位授予单位】：成都理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB18;F721

【参考文献】