民宿众筹能否掀起产业投资热潮
发布时间:2018-05-16 18:46
本文选题:超现实 + 逆城市化 ; 参考:《中国房地产》2016年32期
【摘要】:正一、民宿度假热的缘起目前全国有60%左右的城市化发展比例,北京、上海、广州等大城市的城市化水平率更高,达到80%—90%,北京甚至在95%以上。高度城市化以后,反而能够勾起人们对乡村的热情。这是一个趋势,一方面城市化还在进行中;另一方面逆城市化也已经开始了。这一波民宿热是通过朋友圈的形式开始点燃的。业内比较关注"场景革命",场景就是你拍一张照片,呈现出一个很美好的事物,用VR等体现超现实的体验。在这种场景下,伴随着你的消费,同样产生了参与感。包括现
[Abstract]:First, the reason for this craze is that there are about 60 percent of the country's urbanization rate. Beijing, Shanghai, Guangzhou and other big cities have a higher level of urbanization, reaching 80 to 90 percent, and Beijing is even more than 95 percent. After a high degree of urbanization, it can arouse people's enthusiasm for the countryside. This is a trend. On the one hand, urbanization is still going on; on the other hand, reverse urbanization has already begun. This wave of hostel fever began to ignite in the form of a circle of friends. The industry pays more attention to "scene revolution", scene is you take a picture, present a very beautiful thing, use VR and other embodiment surreal experience. In this scenario, along with your consumption, there is also a sense of participation. Including the present
【作者单位】: 北京多彩投网络科技有限公司;
【分类号】:F719.2;F592
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