零售网站商品信息质量控制

发布时间：2018-05-21 14:18

本文选题：网售商品信息 + 信息质量　；参考：《吉林大学》2017年硕士论文

【摘要】：随着电子商务的蓬勃发展,网络零售已成为我们日常生活中接触最为频繁与快捷的商务活动,与之同时各个中小企业及个体经营者都向电子商务方向发展。因此,电子商务网站日益增多,参加到电子商务行业中的人群也由原来的专业电子商务企业逐渐的面向广大的个体商家。由于参加电子商务的人群不断增加,个体的电商商家也随之剧增。各大电商平台也随势的将自己的经营模式从原来独立的B2C和C2C模式转化为现在的B2C与C2C相结合的模式。电子商务活动的增多同时也导致了网络零售中商品的信息质量鱼龙混杂的现象。原本自营电商平台对本身的商品信息质量还没有达到一定的标准,而如今更多的个体经营者入驻其中,这无疑会使整个电商平台中所展示出的商品信息质量更加大打折扣,同时也损坏着电商平台自身的声誉。因此,如何能够在提升自营商品的信息质量的同时也把控好入驻商家所展示的商品信息质量是帮助电子商务更进一步发展必不可缺的重要事项。在此背景下,本文对零售网站中的商品信息质量问题进行了研究。主要从四个部分进行研究。首先,对国内外的相关文献进行阅读研究,并概述了相关的信息领域概念,并总结出商品信息与商品信息质量的相关概念,为后续的研究提出理论基础。其次,对网售商品信息质量与控制现状进行分析研究,总结出各大电商平台中所出现的商品信息质量问题和现有的控制手段。然后,基于商品信息的各个单元提出了质量优化与控制措施。最后,对电子商务中每个参与者提出商品信息质量控制相关的责任与建议。
[Abstract]:With the rapid development of electronic commerce, online retailing has become the most frequent and fast business activity in our daily life. Therefore, the number of e-commerce websites is increasing day by day, and the people who participate in the e-commerce industry are gradually facing the vast number of individual merchants from the original professional e-commerce enterprises. As the number of people participating in e-commerce continues to increase, so does the number of individual e-merchants. Each major e-commerce platform also changes its own business model from the original independent B2C and C2C mode to the current B2C and C2C mode. At the same time, the increase of e-commerce also leads to the mixed information quality in online retailing. Originally, the self-run e-commerce platform did not reach a certain standard for the quality of its own commodity information, but now more self-employed operators are stationed in it. This undoubtedly will further reduce the quality of commodity information displayed in the entire e-commerce platform. It also damages the reputation of the e-commerce platform itself. Therefore, how to improve the information quality of self-employed commodities while controlling the quality of commodity information displayed by the resident merchants is an essential issue to help the further development of e-commerce. In this context, this paper studies the quality of commodity information in retail websites. Mainly from four parts of the study. First of all, the related literature at home and abroad is studied, and the related concepts of information field are summarized, and the related concepts of commodity information and commodity information quality are summarized, which provides a theoretical basis for further research. Secondly, this paper analyzes and studies the current situation of information quality and control of online goods, and summarizes the quality problems of commodity information and existing control methods in various e-commerce platforms. Then, the quality optimization and control measures are proposed for each unit based on commodity information. Finally, to each participant in e-commerce, the responsibility and suggestion of commodity information quality control are put forward.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6

【参考文献】