基于消费者视角的移动医疗健康管理APP的认知与利用情况调查研究

发布时间：2018-05-26 16:24

本文选题：移动医疗 + 健康管理　；参考：《湖北中医药大学》2017年硕士论文

【摘要】：目的:在当前学者们对移动医疗和健康管理理论研究的基础上,将两者结合,探讨基于移动医疗的健康管理发展研究。通过对移动医疗健康管理应用情况的实际调查,分析移动医疗健康管理APP的发展现状,从现状中分析存在的问题,针对问题提出一些切实可行的对策建议,为移动医疗健康管理APP的发展提供基础信息与现实依据,进一步推动移动医疗健康管理产业的更好发展。方法:在对国内外文献研究的基础上,采用自行设计的关于移动医疗健康管理的问卷,通过小范围预调查并修改完善后,采用整群抽样和便利抽样法对居民进行调查。于2016年9-10月份在武汉市江汉区解放大道同济医院周边地区、武昌区积玉桥街道及洪山区黄家湖地区抽取居民550例,调查了解居民对移动医疗健康管理的认知水平与态度、对服务的需求与利用、使用的影响因素及主要存在问题等,由经过培训合格的调查员组织问卷的调查与收集。结果:发放问卷550份,在剔除乱填、空白和严重缺答的问卷后,保留有效问卷513份,有效问卷回收率93.27%。277人(54%)表示没有听说过移动医疗健康管理;408人(79.5%)乐意接受移动医疗健康管理APP;147人(28.7%)使用过移动医疗健康管理APP;使用较多的功能依次是健身运动、养生保健、在线问诊;居民选择移动医疗健康管理APP的原因从高到低依次是运动保健、疾病预防与保健、营养保健;其中,124人(占使用人数的84.4%)对于移动医疗健康管理APP的使用效果表示满意;215人希望通过移动医疗获取健康检查与监测服务,约占总数的41.9%;功能设置的完备程度及使用效果的好坏是影响居民使用移动医疗健康管理APP的主要因素;个人信息泄漏、功能不能满足个人需求是居民使用移动医疗健康管理APP最为担心的问题;受访居民最期待的排名前三功能分别是中医体质自查、中医养生膳食和中医运动保健;年龄、受教育程度和是否定期体检是影响居民对移动医疗健康管理APP态度的主要因素,同时,年龄与是否定期体检是影响居民是否使用移动医疗健康管理APP的主要因素。结论:居民对于移动医疗健康管理的认知尚浅,但对其接受程度比较高;使用移动医疗健康管理APP的人数不多,说明移动医疗健康管理APP对移动用户的渗透率还不够;使用过该类APP的居民对其满意度很高,移动医疗健康管理市场还有很大的用户潜力有待挖掘。就APP自身而言,功能和效果是居民是否下载并使用一款移动医疗健康管理APP的主要因素,就居民个体特征而言,受教育程度和是否定期体检是影响居民对APP态度并使用与否的主要因素。移动医疗健康管理市场要健康持续发展,需加大宣传力度,提升其在移动手机用户中的渗透率;全面了解用户需求,拓展应用服务功能,提高应用的整体质量;不断尝试技术创新,加强用户个人隐私保护;同时还需要国家层面不断完善相关法律法规,加强监管。
[Abstract]:Objective: to study the development of mobile health management based on mobile medicine and health management. Through the actual investigation of the application of mobile medical health management, this paper analyzes the development status of mobile medical health management APP, analyzes the existing problems from the current situation, and puts forward some feasible countermeasures and suggestions for the problems. It provides basic information and realistic basis for the development of mobile medical health management (APP), and further promotes the better development of mobile medical health management industry. Methods: on the basis of the domestic and foreign literature research, the self-designed questionnaire about mobile medical health management was adopted, and the residents were investigated by cluster sampling and convenience sampling after small scale pre-investigation and modification. From September to October 2016, 550 residents were sampled from Jiefang Avenue Tongji Hospital in Jianghan District, Wuhan City, Jieyuqiao Street in Wuchang District and Huangjiahu District in Hongshan District to investigate the residents' cognition level and attitude towards mobile medical health management. The demand and utilization of the service, the influencing factors of use and the main problems, etc., are investigated and collected by trained qualified investigators. Results: 550 questionnaires were distributed, and 513 valid questionnaires were retained after eliminating the random, blank and seriously deficient questionnaires. The effective questionnaire rate of 93.27.277 people said that they had not heard of mobile medical health management 408 people were willing to accept mobile medical health management app 147 people have used mobile medical health management APP; the use of more functions are fitness exercise, health care, health care. The reasons for residents to choose mobile health management APP from high to low are sports health care, disease prevention and health care, nutrition health care. Of these, 124 (84. 4% of the total) expressed satisfaction with the effectiveness of mobile health management (APP). 215 people hoped to obtain health examination and monitoring services through mobile medicine. About 41.9% of the total; the degree of completeness of functional settings and the effectiveness of use are the main factors affecting the use of mobile medical and health management APP by residents; personal information leakage, It is the most worrying problem for residents to use mobile medical health management APP to meet their personal needs. The top three functions of residents surveyed are self-examination of TCM constitution, diet of TCM and health care of TCM, age, health care, health care and health care. Education level and regular physical examination are the main factors that affect the attitude of residents to mobile health management APP, and age and regular physical examination are the main factors that affect whether residents use mobile medical health management APP. Conclusion: the cognition of mobile medical health management is still shallow, but the acceptance of mobile health management is relatively high, the number of people using mobile health management APP is not large, which indicates that the penetration of mobile medical health management APP to mobile users is not enough. Residents who have used the APP have a high degree of satisfaction, and the mobile health management market still has great potential to be tapped. As far as APP itself is concerned, function and effect are the main factors in whether residents download and use a mobile health management APP, and as far as the individual characteristics of residents are concerned, Education level and regular physical examination are the main factors influencing the attitude and use of APP. If the mobile health management market wants to develop healthily and sustainably, it needs to increase its propaganda, improve its penetration among mobile phone users, fully understand the user's needs, expand the application service function, and improve the overall quality of the application. It also needs to improve the relevant laws and regulations and strengthen the supervision at the national level.
【学位授予单位】：湖北中医药大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F713.55;F49;R-05

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