江苏省丹阳市A公司外贸战略的转型研究

发布时间：2018-05-28 03:08

本文选题：战略管理 + 传统外贸　；参考：《上海交通大学》2015年硕士论文

【摘要】：当今外贸公司的经营方式主要分为两大类:第一类是传统外贸公司主要通过实体店进行运营;第二类是通过互联网平台进行贸易的开展。而随着经济开放和科技的发展,第二类模式越来越多的被外贸公司所运用,外贸公司开始由传统外贸向电商外贸转变,但在转变的过程中,企业面临着各种各样的问题。基于此,本文以江苏省A公司为主体,首先介绍了战略管理的基本概念,战略的基本原理需求以及战略的框架,其次对公司的背景和经营模式进行了分析,然后运用PEST和SWOT分析法分别对公司的外部和内部环境进行了剖析,研究了企业自身,通过优劣势以及面临的机会和威胁,最后在此基础上对A公司从传统外贸转为电商外贸的战略转型可行性进行了分析,得出了其突破现有的桎梏成功转型为跨境电商的具体方法主要包括完善管理、开拓国际市场和提高产品质量等方法。在通过一系列的分析之后会制定相应的战略,以及其他辅助措施,从而提高转型成功的可行性。本文主要分为四大部分:第一部分介绍何为战略管理,战略的基本原理需求以及战略的框架;第二部分介绍A公司的背景以及它现在的经营模式;第三部分对外部环境进行分析,利用PEST分析法进行宏观环境分析;第四部分是对内部环境的分析,通过SWOT分析法剖析企业自身的优劣势以及面临的机会和威胁;第五部分战略制定,通过前面对内外环境的分析,以及对企业自身的分析,制定战略,同时制定相应的措施以保证战略的实施。
[Abstract]:Today's foreign trade companies are mainly divided into two types: the first is the traditional foreign trade companies mainly through physical stores to operate; the second is through the Internet platform to carry out trade. With the opening of economy and the development of science and technology, more and more foreign trade companies are using the second kind of mode. Foreign trade companies begin to change from traditional foreign trade to e-commerce foreign trade, but in the process of transformation, enterprises are facing a variety of problems. Based on this, this paper takes A Company of Jiangsu Province as the main body, firstly introduces the basic concept of strategic management, the basic principle requirement of strategy and the framework of strategy, and then analyzes the background and management mode of the company. Then the paper analyzes the external and internal environment of the company by PEST and SWOT analysis, and studies the advantages and disadvantages of the enterprise, as well as the opportunities and threats it faces. Finally, the feasibility of the strategic transformation of A company from traditional foreign trade to e-commerce foreign trade is analyzed, and the specific methods of its successful transformation from the existing shackles to cross-border e-commerce mainly include the improvement of management. Develop the international market and improve the quality of products and other methods. After a series of analyses, strategies and other supporting measures will be developed to enhance the feasibility of successful transformation. This paper is divided into four parts: the first part introduces the strategic management, the basic principle of the strategy needs and the framework of the strategy, the second part introduces the background of company A and its current business model. The third part analyzes the external environment, uses the PEST analysis method to carry on the macroscopic environment analysis, the fourth part is the analysis to the internal environment, through the SWOT analysis method analyzes the enterprise's own superiority and inferiority, as well as the opportunity and the threat which the enterprise faces; The fifth part of the strategic formulation, through the previous analysis of the internal and external environment, as well as the analysis of the enterprise itself, to formulate strategies, and formulate corresponding measures to ensure the implementation of the strategy.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6;F274;F752

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