中国广告发展对印尼的借鉴意义

发布时间：2018-05-29 08:15

本文选题：中国广告发展 + 印尼广告　；参考：《南昌大学》2015年硕士论文

【摘要】：中国和印度尼西亚的消费者越来越注重个性化需求。消费者期待新产品新种类的速度也前所未有。随着消费群的需求愈发复杂化,企业必须更加深入地了解哪些方面是对成功至关重要的因素。而消费者则变得更为多元化,他们来自不同的地域,有着不同的性别和年龄。他们的收入水平、生活方式、生活习惯、个人品位、对新事物的好奇程度也各不相同,因此针对受众市场的进一步细化显得更加重要。我们必须承认,中国广告业的先行者在短期内提升了其与国外广告商的竞争力。然而国外广告商都纷纷把中国当做目标市场,他们会首选与中国本土广告公司进行合作。在印尼科罗拉多斯普林斯西南部改造区,广告行业的许多方面已有长足的发展。同时,印尼考虑在不脱离本国实际情况的基础上,建构广告行业的新战略。印尼也渴望继中国之后,在世界广告行业内取得一席之地。中国和印尼这两个发展中国家都深知经济进步的重要性,因此两国都十分注重广告业的发展,并准备做出巨大改变。本文旨在于深入了解印尼和中国广告业的发展,并探究它们如何同外国广告商进行竞争,并将其作为自身广告业发展的一部分。此外,本文的目的还在于揭示两国的广告业的时代性和各自的不足,以更好地迎接未来的挑战。为了进行深入了解,本文将采用案例研究法,对从学术资料、广告发展历史中获取的信息进行观察对比,以分析调查印尼广告行业的发展。同时也更好的对印度尼西亚和中国的广告发展作出了解。
[Abstract]:Consumers in China and Indonesia are increasingly focusing on personalized needs. Consumers expect new products and new types of products at an unprecedented rate. As consumer demand becomes more complex, businesses must gain a deeper understanding of what is critical to success. Consumers, on the other hand, become more diverse, from different regions, with different genders and ages. Their income level, lifestyle, habits, personal taste and curiosity about new things are different, so it is more important to further refine the audience market. We must admit that the pioneers of China's advertising industry have improved their competitiveness with foreign advertisers in the short term. However, foreign advertisers are targeting China, they will choose to cooperate with local advertising agencies. In Indonesia's southwestern transformation of Colorado Prince, many aspects of the advertising industry have grown considerably. At the same time, Indonesia considers to construct a new strategy of advertising industry on the basis of the actual situation of Indonesia. Indonesia is also eager to gain a place in the world's advertising industry after China. Two developing countries, China and Indonesia, are well aware of the importance of economic progress, so both countries are focused on advertising and are prepared to make big changes. The purpose of this paper is to understand the development of advertising industry in Indonesia and China, and to explore how they can compete with foreign advertisers as part of their own advertising industry. In addition, the purpose of this paper is to reveal the times and shortcomings of the advertising industry in the two countries in order to better meet the challenges in the future. In order to make a thorough understanding, this paper will adopt the case study method to observe and compare the information obtained from the academic materials and the history of advertising development, in order to analyze and investigate the development of the advertising industry in Indonesia. At the same time also better understand the development of advertising in Indonesia and China.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F713.8

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