天府之都商务酒店发展战略研究

发布时间：2018-05-31 09:07

本文选题：商务酒店 + 环境分析　；参考：《新疆大学》2017年硕士论文

【摘要】：酒店业是我国第三产业的重要支柱产业,随着社会经济的发展,酒店行业的竞争日益激烈。酒店需在现有的基础上,深度挖掘和契合消费者的心理需求,树立“个性、定制”的新型服务理念。酒店未来供应服务改革的方向将是供给与需求的完美结合,酒店行业的发展与创新需要酒店为消费者提供差异化的服务,这种差异化不仅仅需要做大做强酒店的硬件设备,更需要人性化的服务,以及加强酒店品牌文化内涵的建设。本文以四川成都一家四星级的酒店——天府之都商务酒店为研究对象。首先,简明扼要的阐述了本文研究的背景、意义、内容、方法和技术路线;其次,在战略管理理论的基础上,运用波特五力模型对天府之都商务酒店所处的国内环境及区域环境进行分析;再次,运用SWOT模型分析总结了天府之都商务酒店拥有的优势、劣势与其所面临的机会和威胁;然后,本文结合酒店的发展愿景,制定出了酒店的发展目标及以差异化竞争战略构建酒店核心竞争力的发展战略,为天府之都商务酒店的未来发展指明了方向,最后,本文还针对既定的战略,提出了完善酒店组织架构、培养酒店核心竞争力、塑造酒店品牌形象、加强酒店文化建设四大保障措施。
[Abstract]:Hotel industry is an important pillar industry of the tertiary industry in China. With the development of social economy, the competition of hotel industry is increasingly fierce. On the basis of the present, the hotel should dig deeply and meet the psychological needs of the consumers, and establish the new service concept of "individuality and customization". The direction of hotel supply service reform in the future will be the perfect combination of supply and demand. The development and innovation of hotel industry need hotels to provide differentiated services for consumers. More needs humanized service, as well as strengthens the hotel brand culture connotation construction. In this paper, a four-star hotel in Chengdu, Sichuan-Tianfu capital The Business Inn as the research object. Firstly, the background, significance, content, method and technical route of this study are briefly described. Secondly, on the basis of the theory of strategic management, This paper analyzes the domestic and regional environment of The Business Inn, the capital of Tianfu by using Porter's five-force model, and summarizes the advantages, disadvantages, opportunities and threats faced by The Business Inn by using SWOT model. Then, combining the development vision of the hotel, this paper formulates the development goal of the hotel and constructs the development strategy of the core competitiveness of the hotel with the differentiated competition strategy, pointing out the direction for the future development of the Tianfu capital The Business Inn, finally, According to the established strategy, this paper puts forward four measures to perfect the hotel organizational structure, cultivate the core competitiveness of the hotel, shape the brand image of the hotel and strengthen the construction of hotel culture.
【学位授予单位】：新疆大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272;F719.2

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