淘宝村的演变路径及其动力机制:多案例研究

发布时间：2018-06-05 00:50

本文选题：淘宝村 + 演变路径　；参考：《南京大学》2015年硕士论文

【摘要】：2014年,农村电商最具有典型的代表——淘宝村,迎来了阶梯式的发展,“淘宝村”的出现是中国农村电商发展进程中一个重要的里程碑。我国的“淘宝村”从全世界范围来看是特有的经济现象。这一独特的经济现象引发了学术界的广泛关注。但是对淘宝村的研究还甚少,淘宝村的兴起还没有得到理论上的解释,也没有学者对淘宝村的演变路径及其各阶段的动力机制进行探究和归纳。本研究通过对多个淘宝村进行分析,归纳出了淘宝村演变的一般路径,淘宝村的发展需要经历四个阶段：萌芽阶段、扩散阶段、分工阶段、规范化阶段,并且对每个阶段的动力机制进行了探究,在萌芽阶段,淘宝村的驱动因素主要为创新和区位因素；在扩散阶段,淘宝村的动力机制包括社会网络、创业知识溢出以及预期成本收益；在分工阶段,则主要由外部规模经济和分工协作来驱动淘宝村的进一步发展；在规范化阶段,同质化竞争一方面制约了淘宝村的发展,另一方面也促进了淘宝村的创新。本文内容主要包括五个章节,如下：第一章：绪论部分,对当前淘宝村发展现状、趋势和相关问题等研究背景进行简要的概括,提出本文的研究问题,并阐明研究目的及研究意义。第二章：文献回顾,对产业集群、电子商务产业集群等相关研究进行大量文献回顾,并分析讨论已有的相关研究理论和结论。第三章：研究设计,介绍研究方法以及研究过程。第四章：案例分析,对案例进行分析。第五章：结论与讨论,得出本文的主要结论,提出了本研究的启示,并指出本研究的局限性,同时对未来进一步研究的方向提出研究展望。
[Abstract]:In 2014, Taobao Village, the most typical representative of rural e-commerce, ushered in a step by step development. The emergence of Taobao Village is an important milestone in the development of rural e-commerce in China. Taobao Village in China is a unique economic phenomenon in the world. This unique economic phenomenon has aroused widespread concern in academic circles. However, the research on Taobao village is still very few, the rise of Taobao village has not been theoretically explained, and there is no scholar to explore and summarize the evolution path of Taobao village and the motive mechanism of each stage. Through the analysis of several Taobao villages, the paper concludes the general path of Taobao village evolution. The development of Taobao village needs four stages: budding stage, diffusion stage, division of labor stage, standardization stage. In the budding stage, the driving factors of Taobao village are mainly innovation and location factors. In the diffusion stage, the driving mechanism of Taobao village includes social network. In the stage of division of labor, it is mainly driven by external economies of scale and division of labor to drive the further development of Taobao Village. In the standardized stage, homogeneity competition restricts the development of Taobao Village on the one hand. On the other hand, it also promotes the innovation of Taobao Village. The content of this paper mainly includes five chapters, as follows: chapter one: introduction, the current Taobao village development status, trends and related issues are briefly summarized, and put forward the research issues in this paper, The purpose and significance of the research are expounded. Chapter two: literature review, a large amount of literature review on industrial clusters, e-commerce industrial clusters and other related studies, and analysis and discussion of the existing relevant research theory and conclusions. The third chapter: the research design, introduces the research method and the research process. Chapter four: case analysis, case analysis. Chapter five: conclusion and discussion, draw the main conclusion of this paper, put forward the enlightenment of this research, point out the limitation of this research, and put forward the research prospect to the future research direction.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6

【相似文献】