中国企业东盟市场进入模式研究

发布时间：2018-06-10 05:48

本文选题：进入模式 + 东盟市场　；参考：《河北工业大学》2015年硕士论文

【摘要】：中国-东盟自贸区于2010年1月1日正式建成,该自贸区是目前中国建成的最大的自贸区,双方的合作促进了自身发展,也为区域的繁荣与发展做出了巨大贡献。中国-东盟自贸区的建立为中国企业进入东盟市场提供了新的机遇,在亚太地区经济合作和对外交流不断加深以及中国加快实施“走出去”发展战略的背景下,积极发展中国企业进入东盟市场有着重要意义。本文首先分析了现有国际市场进入模式的相关理论,主要分析了交易成本理论、折衷理论、演进理论、组织能力理论和决策过程理论,为我国企业进入东盟市场提供了理论依据。同时分析了影响企业进入模式选择的因素,包括内部因素和外部因素。接着分析了中国企业进入东盟市场的现状和特点,从贸易、投资和工程承包三方面进行了分析,进而得出中国企业进入东盟市场的现有模式以及存在的问题。随后本文进行了实证分析,即对企业进入海外市场时考虑的不同影响因素的重要程度进行了检验,研究发现,中国企业海外经营重点考虑的是企业自身因素和东道国因素,主要包括企业资源的多少、产品技术含量、东道国市场的潜力大小、政治形势、经济形势、市场资源的多少、竞争者的多少、对待外资企业的政策。并在此基础上以现有企业在东盟投资为例,得出企业在进入海外市场时需认真考虑上述影响因素,否则会给企业带来灾难性的影响。最后针对东盟的实际情况和实证结果,得出中国企业东盟市场进入模式的决策模型,并且为中国企业如何更好的进入东盟市场提出对策建议。
[Abstract]:China-ASEAN Free Trade area (FTA) was formally established on January 1, 2010. It is the largest free trade area in China at present. The cooperation between the two sides has promoted their own development and made great contributions to the prosperity and development of the region. The establishment of the China-ASEAN Free Trade Zone provides a new opportunity for Chinese enterprises to enter the ASEAN market. In the context of the deepening economic cooperation and foreign exchanges in the Asia-Pacific region and the accelerated implementation of the "going global" development strategy in China, It is of great significance to actively develop Chinese enterprises to enter the ASEAN market. This paper first analyzes the existing international market entry model related theories, mainly analyzes the transaction cost theory, the compromise theory, the evolution theory, the organization ability theory and the decision-making process theory. It provides a theoretical basis for Chinese enterprises to enter the ASEAN market. At the same time, it analyzes the factors that affect the choice of entry mode, including internal factors and external factors. Then it analyzes the current situation and characteristics of Chinese enterprises entering ASEAN market, and analyzes the trade, investment and project contracting from three aspects, and then obtains the existing mode and existing problems of Chinese enterprises entering ASEAN market. Then this paper makes an empirical analysis, that is, to test the importance of different factors when enterprises enter the overseas market, and find that the key factors of Chinese enterprises' overseas business are the factors of their own and the factors of host country. It mainly includes the amount of enterprise resources, the content of product technology, the potential of host country market, the political situation, the economic situation, the number of market resources, the number of competitors, and the policy of treating foreign-funded enterprises. On this basis, taking the existing enterprises' investment in ASEAN as an example, it is concluded that the enterprises should seriously consider the above factors when entering the overseas market, otherwise, it will bring disastrous impact to the enterprises. Finally, according to the actual situation and empirical results of ASEAN, the decision-making model of ASEAN market entry model of Chinese enterprises is obtained, and the countermeasures for Chinese enterprises to enter ASEAN market better are put forward.
【学位授予单位】：河北工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F752.7;F753.3

【相似文献】