中国网络消费的影响因素研究

发布时间：2018-06-12 13:49

本文选题：消费 + 网络消费　；参考：《湖南师范大学》2015年硕士论文

【摘要】：近几年来,中国互联网呈现快速发展的态势,网络消费作为一种依托互联网发展的消费模式在得到迅速发展。2013年,网络消费的网民已经到达3.02亿,同比增加5987万,同比增长率达到24.7%,消费金额达到1.8万亿,网民网购使用率也从42.9%快速提升至48.9%,这意味着每两个网民之中基本就有一个网民进行网络消费。网络的普及化、大众化以及单个网民购物金额的不断提高推动网络消费金额不断增长。短时间内,网络消费与传统零售业存在此消彼长的替代关系,因此研究网络消费不但可以对网络消费这一新兴事物进行理论补充,而且有利于传统消费的商家转型运营方式,对传统零售业有着重要的指导意义。网络的迅速普及为网络消费发展奠定了较好的市场基础,中国网络消费的前景充满期待,但同时,也存在较大的发展问题和发展瓶颈,如众所周知的网络安全问题、网络消费诚信问题、政府监管问题、以及资金的安全支付问题,因此,可以说中国网络消费机会与挑战同时存在。如果能够较好地解决这些问题,对政府、消费者和商家都是一种帕累托改进,也有利于实现中国社会经济健康持续发展。本文首先从网络消费的概念入手,界定网络消费的范畴,网络消费分广义的网络消费和侠义的网络消费之分,本文的网络消费主要指侠义的网络消费,其次本文分析中国网络发展的现状与发展过程中存在的一些问题,从理论上和实证方面对中国网络消费进行较为全面的分析。在实证分析方面,考虑到本文所使用的数据是整个中国网络消费的数据,鉴于笔者力量有限,不可能进行大面积市场调查,本文主要选取了中国统计局网站和中国互联网购物调查研究的统计数据,对于一些需要使用的但实际缺省的数据,本文利用平滑系数法进行了适当的修正和补充,主要在网络消费价格、商业营业租金、收入水平、上网时长等方面选取指数。在eviews7.0中采用自向量回归模型建立、脉冲响应与方差分解分析,找到影响中国网络消费的关键因素和各因素影响程度,并进行经济学解释和分析。最后,笔者将对eviews7.0统计软件中所得出的向量自回归模型结合其经济学含义来进行解释和分析。笔者结合本文的实证分析结论和中国网络消费发展的实际,提出了对政府、消费者、电子商务企业的政策建议。
[Abstract]:In recent years, China's Internet has shown a rapid development, and Internet consumption, as a consumption pattern based on the Internet, has been developing rapidly. In 2013, the number of Internet users has reached 302 million, an increase of 59.87 million over the same period last year. The year-on-year growth rate reached 24.7%, the consumption amount reached 1.8 trillion, and the usage rate of online shopping rose rapidly from 42.9% to 48.9%, which means that one in every two netizens spend on the Internet. The popularization of the network, the popularization and the increasing of the single netizen's shopping amount promote the increasing of the net consumption amount. In a short period of time, the network consumption and the traditional retailing industry have the substitution relation, therefore, the research network consumption not only can carry on the theoretical supplement to the network consumption this new thing, but also is advantageous to the traditional consumption merchant transformation operation way, For the traditional retail industry has an important guiding significance. The rapid popularization of the network has laid a good market foundation for the development of network consumption. The prospect of China's network consumption is full of expectation, but at the same time, there are also large development problems and bottlenecks, such as well-known network security problems. The problem of network consumption honesty, government supervision, and the safe payment of funds can be said that the opportunity and challenge of network consumption exist simultaneously in China. If we can solve these problems well, it is a kind of Pareto improvement for the government, consumers and merchants, and it is also conducive to the healthy and sustainable development of China's social economy. This paper begins with the concept of network consumption, defines the category of network consumption, network consumption is divided into broad network consumption and chivalrous network consumption, this paper mainly refers to chivalrous network consumption. Secondly, this paper analyzes the current situation of China's network development and some problems in the process of development, and makes a more comprehensive analysis of China's network consumption theoretically and empirically. In the empirical analysis, considering that the data used in this paper are the data of the entire Chinese network consumption, in view of the limited strength of the author, it is impossible to carry out a large-scale market survey. This paper mainly selects the statistical data from the website of China Bureau of Statistics and the China Internet Shopping Survey. For some actual default data that need to be used, this paper uses the smoothing coefficient method to make appropriate corrections and additions. Mainly in the network consumer price, business rent, income level, Internet access time and other aspects of the selection index. In eviews7.0, the autovector regression model is established, the impulse response and variance decomposition analysis are used to find the key factors and the degree of influence of the factors affecting China's network consumption, and the economic explanation and analysis are carried out. Finally, the author will explain and analyze the vector autoregressive model in eviews7.0 statistical software combined with its economic meaning. Based on the conclusions of the empirical analysis and the development of China's Internet consumption, the author puts forward some policy suggestions for the government, consumers and e-commerce enterprises.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6

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