越秀金控双主业商业模式研究

发布时间：2018-06-12 19:12

本文选题：零售企业 + 双主业　；参考：《暨南大学》2017年硕士论文

【摘要】：在新形势下,传统零售业整体步入了低速增长的新周期。目前,正值我国深化国资企业改革的攻坚时期,传统国资零售企业必须积极主动寻求转型升级。可是市场上转型失败的案例不在少数,原因在于在这个过程中传统零售企业未能解决诸多关键问题:首先是流通费用过高、资本周转速度慢;其次是连锁经营规模不经济、物流配送效率低;最后是管理水平落后、科技应用能力滞后。双主业商业模式恰好是传统国资零售企业既能适应进一步深化国资企业改革的目标要求,又能让企业实现双引擎发展的模式,能够有效解决上述传统零售企业发展过程中面临的主要问题。本文试图用典型案例阐述双主业模式的理论基础、定义、形成过程、作用机理以及可行性。本研究基于对市场上已有的双主业上市企业的改革实践进行梳理,明晰其商业模式的变革历程,选取有代表性的越秀金控进行双主业模式分析。通过内外部环境分析提出越秀金控实现双业主模式的充分性和必要性,同时结合企业的盈利模式和风险管控,重点探讨其双主业商业模式的可行性;希望能为传统的国资零售企业改革提供一种新思路,进一步提高国有资本运营水平、企业运行效率和核心竞争力培育能力。
[Abstract]:In the new situation, the traditional retail industry as a whole entered a new cycle of low-speed growth. At present, during the period of deepening the reform of state-owned enterprises, traditional state-owned retailing enterprises must actively seek for transformation and upgrading. However, there are not a few cases of failed transformation in the market. The reason is that the traditional retail enterprises have failed to solve many key problems in this process: first, the high cost of circulation and the slow speed of capital turnover; secondly, the uneconomic scale of the chain operation. The efficiency of logistics distribution is low; finally, the level of management is backward, and the ability of science and technology application lags behind. The dual main business model is exactly the mode that the traditional state-owned retail enterprises can meet the requirements of further deepening the reform of the state-owned enterprises and enable the enterprises to realize the dual-engine development. Can effectively solve the development of traditional retail enterprises in the process of facing the main problems. This paper attempts to illustrate the theoretical basis, definition, formation process, mechanism and feasibility of the dual main business model with typical cases. This research is based on combing the reform practice of the dual main business listed enterprises in the market, clarifying the reform course of its business model, and selecting the representative Yuexiu gold control to analyze the dual main business model. Through the analysis of the internal and external environment, the paper puts forward the adequacy and necessity of realizing the dual-owner mode by Yuexiu gold control, and discusses the feasibility of the dual-main business model in combination with the profit model and risk control of the enterprise. It is hoped that it can provide a new way of thinking for the reform of traditional state-owned retail enterprises, and further improve the level of state-owned capital operation, the operational efficiency of enterprises and the cultivation ability of core competitiveness.
【学位授予单位】：暨南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.2

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