JLF中国区超市员工培训与开发体系及其启示

发布时间：2018-06-17 04:45

本文选题：JLF中国区 + 人力资源培训与开发　；参考：《华中师范大学》2015年硕士论文

【摘要】：1992年我国商业领域开始对外资开放,外资零售企业初涉中国市场。2004年12月11日,根据中国加入WTO承诺,政府在股权比例、开店地域和开店数量等方面全面向外资开放。历经10年的发展,如今中国零售业已然形成完全竞争市场。全球50家著名零售连锁企业,已有42家在中国抢摊登陆。以法国JLF、美国沃尔玛、德国麦德龙、法国欧尚为首的国际零售商占据着中国零售业巨大市场份额。而JLF集团作为欧洲排名第一、全球排名第二的零售巨鳄在中国市场取得的成功远远大于其他零售巨头。究其原因,JLF集团完善且独到的员工培训与开发体系是其成功的重要因素。JLF集团的员工培训与开发为其在中国市场的持续发展打下了坚实的人才基础。同时也为中国零售行业培养和输送了大批优秀人才。人才的培训与开发成为了JLF集团不可或缺的核心竞争力之一。伴随着外资零售企业在华如火如荼的扩张,我国本土零售商也在近些年迅速发展。以华润万家、北京华联、上海联华为首的本土零售商在门店数量、市场份额上也能在与外资企业的竞争中分一杯羹。可相较于外资零售商而言,本土零售商在员工培训与开发上的实践有所欠缺,也成为制约本土零售商做大做强,难以实现全国甚至全球连锁的关键因素。现代零售行业连锁化经营主要是通过总部与分店管理和专业职能的分工来实现。以建立起连锁式的分配体系并配以通畅的信息网络布局。现代化连锁经营最重要的特征是化繁为简,以低成本换取规模经济效益。现代化连锁企业在经营中须实现“四化”(4S)策略：标准化(standardization)、专业化(specialization)、简单化(simplification)、独特化(speciality)。其中专业化主要是指连锁企业人才的专业化。而人才的专业化必须通过企业人才的培训与开发来实现。本文通过对JLF中国区超市在中国员工培训与开发成功经验的研究总结,试图归纳和总结出JLF集团完善的员工培训与开发体系,在理论上归纳出零售业员工培训框架。以帮助本土零售企业在竞争日益激烈的形势下,有效结合自身特点并改善人力资源管理方法,重视和发展人力资源培训与开发。增强本土零售企业的核心竞争力和实现企业可持续性发展。
[Abstract]:In 1992, the commercial field of our country began to open to foreign capital, and the foreign retail enterprises were initially involved in the Chinese market. On December 11, 2004, according to the promise of China's entry into WTO, the government fully opened to foreign capital in the aspects of equity ratio, location and quantity of opening stores. After 10 years of development, China's retail industry has now formed a completely competitive market. The world 50 famous retail chain enterprises, 42 have landed in China. International retailers, led by France's JLF, US Walmart, Germany's Metro and France's Auchan, occupy a huge market share of China's retail industry. JLF Group, Europe's No. 1, the world's second largest retail giant in the Chinese market has been far more successful than other retail giants. The reason is that JLF Group's perfect and unique staff training and development system is an important factor of its success. JLF Group's staff training and development has laid a solid talent foundation for its sustainable development in the Chinese market. At the same time for the retail industry in China to train and transport a large number of talented people. The training and development of talents has become one of the indispensable core competitiveness of JLF Group. With the rapid expansion of foreign retail enterprises in China, local retailers in China have also developed rapidly in recent years. Local retailers, led by Hualun, Beijing and Shanghai, can also compete with foreign companies in terms of number of stores and market share. Compared with foreign retailers, local retailers lack the practice of employee training and development, and become the key factors restricting the local retailers to become bigger and stronger, and it is difficult to realize the national or even global chain. The chain operation of modern retail industry is mainly realized by the division of management and professional functions between headquarters and branch stores. In order to establish a chain distribution system and unobstructed information network layout. The most important feature of modern chain operation is to change complexity into simplicity and exchange low cost for economies of scale. Modern chain enterprises must realize the "four modernizations" 4S) strategy: standardization and standardization, specialization, simplification and uniqueness. Specialization mainly refers to the specialization of talents in chain enterprises. The specialization of talents must be realized through the training and development of enterprise talents. Through the research and summary of the successful training and development experience of JLF supermarket in China, this paper tries to sum up the perfect staff training and development system of JLF Group, and theoretically conclude the framework of retail staff training. In order to help the local retail enterprises to effectively combine their own characteristics and improve the human resource management methods in the increasingly competitive situation, attach importance to and develop human resources training and development. Enhance the core competitiveness of local retail enterprises and achieve sustainable development.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272.92;F713.32

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