基于G1-犹豫模糊评价方法的互联网金融软实力评价

发布时间：2018-06-23 08:40

本文选题：互联网金融 + 软实力　；参考：《华南理工大学》2015年硕士论文

【摘要】：互联网金融依托互联网平台高效的信息处理及资源配置能力,全方位地为社会各群体提供金融服务,是我国实现“普惠金融”的重要途径。自2013年以来,互联网金融行业规模及投资者数量均实现了迅猛发展,随之产生的是由于行业软实力缺位导致的大量平台出现投资者提现困难或倒闭等现象。在2014年和2015年政府工作报告中,李克强总理两次强调要促进互联网金融健康发展。互联网金融硬实力主要是指平台资源、互联网硬件设备及行业规模等实力,软实力主要是指行业对投资者和融资者的吸引力。本文认为互联网金融行业的健康发展,既需要行业硬实力的建设,又需要行业软实力的保障。目前,国内外少有文献对互联网金融软实力进行研究。因此,本文将互联网金融软实力的评价作为研究对象,通过G1-犹豫模糊评价方法对我国互联网金融软实力进行评价,并分析评价结果。本文首先对互联网金融行业近两年的发展现状进行了总结,概括了行业发展的趋势及行业发展存在的问题。其次,对互联网金融进行了概述,并在软实力、金融竞争力等研究成果的基础上,对互联网金融软实力的概念和内涵进行了概述。同时,基于我国互联网金融行业的发展现状,结合互联网金融行业的特点,本文构建了互联网金融软实力评价指标体系。再次,本文针对传统的序关系分析法(G1法)主观性太强的缺点,提出一种通过斯皮尔曼等级相关系数一致性检验的循环修正方法来修正指标排序分数,并且引入加权变异率修正G1法来计算指标的组合权重系数。在模糊综合评价方法的基础上,引入犹豫模糊集理论,使得指标对于评价集可以有多个隶属度,保留专家评价的犹豫信息,并通过犹豫模糊集成算子对犹豫模糊信息进行集成。最后,本文通过构建的G1-犹豫模糊评价方法对2013年和2014年我国互联网金融软实力水平进行了评价,并对评价结果进行了分析。结果表明我国互联网金融软实力发展速度较快,但应认识到其建设还处于初级水平,且各指标的发展速度仍然十分不协调。
[Abstract]:Relying on the efficient information processing and resource allocation ability of Internet platform, Internet finance provides financial services to all social groups in an all-round way, which is an important way to realize "inclusive finance" in China. Since 2013, the scale of the Internet financial industry and the number of investors have achieved rapid development, followed by a large number of platforms caused by the absence of soft power in the industry, such as difficult for investors to withdraw or close down. In his 2014 and 2015 government work reports, Prime Minister Li Keqiang twice stressed the need to promote the healthy development of Internet finance. Internet financial hard power mainly refers to platform resources, Internet hardware equipment and industry scale, soft power mainly refers to the industry's attraction to investors and financiers. This paper holds that the healthy development of Internet financial industry needs not only the construction of industry hard power, but also the guarantee of industry soft power. At present, the domestic and foreign few literature carries on the research to the Internet finance soft power. Therefore, this paper takes the evaluation of soft power of Internet finance as the research object, evaluates the soft power of Internet finance in China by G1-hesitation fuzzy evaluation method, and analyzes the evaluation results. This paper first summarizes the current situation of the Internet finance industry in recent two years, summarizes the trend of the development of the industry and the problems existing in the development of the industry. Secondly, it summarizes the concept and connotation of Internet financial soft power based on the research results of soft power and financial competitiveness. At the same time, based on the current situation of the development of the Internet finance industry in China and the characteristics of the Internet financial industry, this paper constructs the evaluation index system of the soft power of the Internet finance. Thirdly, aiming at the disadvantage that the traditional order relation analysis (G1 method) is too subjective, this paper proposes a cyclic correction method based on the consistency test of Spelman rank correlation coefficient to correct the index ranking score. And the weighted variation rate modified G1 method is introduced to calculate the combined weight coefficient of the index. Based on the fuzzy comprehensive evaluation method, the theory of hesitant fuzzy set is introduced, which makes the index have multiple membership degrees for the evaluation set, and preserves the hesitant information of expert evaluation, and integrates the hesitant fuzzy information through the hesitant fuzzy integration operator. Finally, this paper evaluates the soft power level of Internet finance in China in 2013 and 2014 by using the G1-hesitation fuzzy evaluation method, and analyzes the evaluation results. The results show that the soft power of Internet finance develops rapidly in China, but it should be recognized that its construction is still at the primary level, and the development speed of each index is still very inconsistent.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6;F832

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