“淳百味”标准化连锁经营研究

发布时间：2018-06-28 19:51

本文选题：淳百味标准化连锁经营问题对策 + 　；参考：《华侨大学》2017年硕士论文

【摘要】：改革开放以来,我国餐饮业有了巨大的发展。随着城市化进程的不断加快,餐饮业也进入了高速发展时期,总产值在第三产业当中的地位逐步提升。2015年,我国餐饮业销售总额首次突破一万亿大关,在第三产业中跻身前三。在拉动就业方面,餐饮业可解决就业人口超过500万,真正的发挥了就业蓄水池的功能。淳百味餐饮管理有限公司成立于2011年,主营业务是沙县小吃连锁经营。目前,公司已拥有连锁店上百家,员工上千人。但是,随着我国餐饮行业发展更加趋于理性化,连锁餐饮行业的竞争异常激烈。对于初创期的淳百味餐饮管理有限公司而言,当前的管理和经营方面存在较多问题,尤其是在餐饮和管理标准化方面存在较大的困难,菜品难于复制和批量化生产,直接制约着淳百味餐饮管理有限公司的进一步发展。因此,在这样的背景下,本文探究淳百味餐饮标准化发展的渠道具有一定的现实意义。本文综合分析了淳百味餐饮公司连锁经营标的现状、存在的问题和标准化发展的渠道为淳百味标准化发展提供了相关的政策建议。文章共由五个部分组成。第一章为绪论部分,集中概括了本文的写作背景、意义以及相关文献的归纳总结;第二章对文章中涉及到的相关概念和理论进行了综合性的概述;第三章集中分析了淳百味连锁经营的发展现状、经营管理和市场布局现状,并从政策环境、经济环境、社会环境分析、行业技术等方面分析了“淳百味”所处的市场环境;第四章主要阐述了连锁经营当中存在的诸如原材料的选购、烹饪技术、口味难以实现标准化、缺乏核心竞争力、服务与环境标准化程度低、专业化人才匮乏、品牌意识落后等问题;第五章提出了淳百味标准化连锁经营对策,主要包括构建选材和配送、食材质量、烹饪设备、菜品种类、研发和创新以及现服务质量和就餐环境等标准化体系及相关保障措施。
[Abstract]:Since the reform and opening up, China's catering industry has developed greatly. With the continuous acceleration of the urbanization process, the catering industry has also entered a period of rapid development. The status of the total output value in the third industry has been gradually improved for.2015 years. The total sales of the food and beverage industry in China for the first time broke through the one trillion key points and the first three in the third industry. Noodles, catering industry can solve the employment population more than 5 million, really play the function of the employment pool. Chun Bai flavor Catering Management Co., Ltd. was established in 2011, the main business is Shaxian County snack chain operation. At present, the company has hundreds of chain stores and thousands of employees. However, with the development of China's catering industry more rational, even more rational, even more rational There are many problems in the current management and management aspects, especially in the aspects of catering and management standardization, which is difficult to reproduce and batch production, which directly restricts the progress of the company. Therefore, in this context, this paper has a certain practical significance to explore the channel of standardization development of Chun 100 flavour catering. This article comprehensively analyzes the current situation of chain management of Chun Bai flavor catering company, the existing problems and the standardized development channels for the standardization of the development of pure and simple. It consists of five parts. The first chapter is the introduction, which concentrates on the background of the writing, the significance and the summary of the related literature; the second chapter gives a comprehensive overview of the related concepts and theories involved in the article; the third chapter focuses on the analysis of the development status of Chun Bai chain management, management and market layout now. From the policy environment, the economic environment, the social environment analysis and the industry technology, the market environment of "pure and pure" is analyzed. The fourth chapter mainly expounds the selection and purchase of raw materials, cooking technology, the difficulty of standardization, the lack of core competitiveness, the low standardization of service and environment, and the low degree of standardization of service and environment. The fifth chapter puts forward the standardized chain management countermeasures, including the construction of material selection and distribution, the quality of food, the cooking equipment, the variety of dishes, research and development and innovation, the quality of service and the environment of dining, and the related safeguard measures.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F719.3

【参考文献】