“朋友圈”优势、内群体条件与互联网创业——基于整合社会认同与嵌入理论的新视角

发布时间：2018-06-29 03:35

本文选题：互联网创业 + 社会网络特性　；参考：《中国工业经济》2016年08期

【摘要】：互联网创业条件下涌现了一系列依靠"朋友圈"来获得创业优势的案例,但同时存在创业者具有高水平社交关系却在创业项目上遭受失败的情况。仅仅基于社会嵌入理论来对创业者的社会网络作用开展研究,难以对上述现象作出有效的解释,互联网创业对与创业社会网络相关的管理学理论提出了新的挑战。本文利用数据挖掘技术生成截面数据库,通过将社会认同理论融入社会嵌入理论的框架中,在创业者社会网络特性之外引入创业者内群体条件这一新变量,对社会网络在互联网创业中的作用进行实证研究,发现创业者的社会网络水平在提升创业业绩的过程中受到其内群体条件的影响,从而有效地解释了在相似的创业者"朋友圈"条件下创业业绩存在差异的原因,打开了现有研究忽视创业者与其社会网络成员之间的差异可能对创业业绩产生影响的"理论黑箱"。据此,本文基于创业者的社会网络特性及内群体条件,提出了创业业绩表现的2×2矩阵,并得出如下管理启示:创业者应注意推动包括教育水平、创业经验在内的社会网络特性与内群体条件的协调发展,在改善社会网络特性的同时,努力在社会网络中获得内群体认同。
[Abstract]:Under the condition of Internet entrepreneurship, there are a series of cases that rely on "circle of friends" to gain entrepreneurial advantage, but at the same time, there are some cases in which entrepreneurs who have high level of social relations suffer from failure in entrepreneurial projects. It is difficult to make an effective explanation for the above phenomenon only based on the social embedding theory to study the role of social network of entrepreneurs. Internet entrepreneurship poses a new challenge to the management theory related to the social network of entrepreneurship. In this paper, the cross-section database is generated by using data mining technology. By integrating the social identity theory into the framework of social embedding theory, this paper introduces the new variable of group conditions within entrepreneurs in addition to the characteristics of social network of entrepreneurs. Through the empirical research on the role of social network in Internet entrepreneurship, it is found that the social network level of entrepreneurs is affected by the group conditions in the process of promoting entrepreneurial performance. Thus effectively explained the reasons for the differences in entrepreneurial performance under the conditions of similar entrepreneurs'"circle of friends". It opens the theoretical black box where existing research ignores differences between entrepreneurs and members of their social networks that may have an impact on entrepreneurial performance. Therefore, based on the social network characteristics of entrepreneurs and the conditions within the group, this paper puts forward the 2 脳 2 matrix of entrepreneurial performance, and draws the following management inspiration: entrepreneurs should pay attention to promoting, including education level, The characteristics of social network, including entrepreneurial experience, develop harmoniously with the conditions of inner group. While improving the characteristics of social network, we strive to gain the identity of inner group in social network.
【作者单位】：中国人民大学商学院;
【分类号】：F279.2;F724.6

【参考文献】