基于价值视角的社交招聘商业模式研究

发布时间：2018-06-30 02:33

  本文选题：社交招聘 + 商业模式　； 参考：《广东外语外贸大学》2015年硕士论文

【摘要】：随着互联网的迅速发展,社交网络和基于社交网络的各种应用正在颠覆传统行业游戏规则,基于社交网络的社交招聘从一开始就引人注目。本文以社交招聘为研究对象,从价值视角建立了基于e3-value分析方法的商业模式分析模型,对社交招聘的商业模式进行了系统地总结、分析。因此,本文对社交招聘商业模式的研究,不仅对了解招聘行业新兴商业模式十分必要,也对传统网络招聘行业的发展提供发展思路和借鉴。本文按“理论基础-模型建立-应用案例”的思路组织全文,共分为三部份。第一部分为第一、二章,讲本文的研究背景和理论工具准备。第一章介绍了本文研究背景和意义,确定了本文研究方法和研究框架,并定义了社交招聘相关概念,指出社交招聘应包含社交属性和招聘功能。第二章为理论准备部分,梳理了商业模式、电子商务和e3-value方法等相关理论,综合互联网思维,确定了本文将从价值链和商业模式价值要素角度对社交招聘商业模式进行研究。第二部分为第三、四章,是社交招聘商业模式e3-value模型的建模过程。第三章从价值视角对社交招聘的价值链和价值要素进行了分析,为第四章分析模型的建立做好铺垫。第四章通过对三种商业模式分析方法的对比,本文选择了e3-value工具对商业模式进行分析,本章最后建立了社交招聘的e3-value分析模型。第三部分为第五章,从实证角度出发,以Linked In为切入点,通过对其2014年第一、二、三季度的财务数据的分析,对社交招聘商业模式的e3-value模型进行实证研究。实证结果表明,本文所构造的社交招聘商业模式模型的可行性,并对Linked In商业模式的优化提出了可行方案。
[Abstract]:With the rapid development of the Internet, social networks and various applications based on social networks are changing the rules of the traditional industry game, social recruitment based on social networks has been noticeable from the beginning. This paper takes social recruitment as the research object, establishes the business model analysis model based on e3-value analysis method from the perspective of value, and systematically summarizes and analyzes the business model of social recruitment. Therefore, the research on the business model of social recruitment in this paper is not only necessary to understand the new business model of recruitment industry, but also to the development of traditional online recruitment industry. This paper is organized into three parts according to the idea of "theoretical foundation-model building-application case". The first part is the first and second chapters. The first chapter introduces the research background and significance of this paper, determines the research methods and research framework, defines the relevant concepts of social recruitment, and points out that social recruitment should include social attributes and recruitment functions. The second chapter is the theoretical preparation part, combing the relevant theories of business model, e-commerce and e3-value method, synthesizing the Internet thinking, and determining that this paper will study the social recruitment business model from the value factors of value chain and business model. The second part is the third and fourth chapter, which is the modeling process of the e3-value model of social recruitment business model. The third chapter analyzes the value chain and value elements of social recruitment from the perspective of value, paving the way for the establishment of the fourth chapter. In the fourth chapter, through the comparison of three business model analysis methods, this paper chooses e3-value tools to analyze the business model. Finally, this chapter establishes the e3-value analysis model of social recruitment. The third part is the fifth chapter, from the empirical point of view, by analyzing the financial data of the first, second and third quarters of 2014, this paper makes an empirical study on the e3-value model of social recruitment business model. The empirical results show that the model of social recruitment business model is feasible, and a feasible scheme for the optimization of linked in business model is put forward.
【学位授予单位】：广东外语外贸大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F727

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本文编号：2084470