互联网金融模式下商业银行个人理财业务新发展的思考
发布时间：2018-08-03 19:30
【摘要】：随着互联网金融的发展,互联网的金融模式给银行的个人理财业务带来了较大的冲击。文章分析了互联网金融对商业银行个人理财业务带来的影响,并结合商业银行现阶段实行的转型路径,综合得出商业银行在个人理财业务发展方面需利用互联网金融的优势,加强融合创新。在充分发挥自身优势的基础上提高服务质量,创新金融理财产品及服务渠道,引进互联网金融方面的专业人才,以提高客户满意度来推动个人理财业务的新发展。
[Abstract]:With the development of Internet finance, the financial model of Internet brings a great impact to the personal finance business of banks. This paper analyzes the influence of Internet finance on the personal finance business of commercial banks, and combined with the transformation path of commercial banks at the present stage, it concludes that commercial banks need to make use of the advantages of Internet finance in the development of personal finance business. Strengthen integration and innovation. On the basis of giving full play to its own advantages, it can improve service quality, innovate financial management products and service channels, introduce professional talents in Internet finance, and improve customer satisfaction to promote the new development of personal finance business.
【作者单位】： 广东工商职业学院经济管理系;
【分类号】：F832.2;F724.6
，
本文编号：2162779
[Abstract]:With the development of Internet finance, the financial model of Internet brings a great impact to the personal finance business of banks. This paper analyzes the influence of Internet finance on the personal finance business of commercial banks, and combined with the transformation path of commercial banks at the present stage, it concludes that commercial banks need to make use of the advantages of Internet finance in the development of personal finance business. Strengthen integration and innovation. On the basis of giving full play to its own advantages, it can improve service quality, innovate financial management products and service channels, introduce professional talents in Internet finance, and improve customer satisfaction to promote the new development of personal finance business.
【作者单位】： 广东工商职业学院经济管理系;
【分类号】：F832.2;F724.6
，
本文编号：2162779
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