基于产业生命周期理论的京津冀展览业发展策略研究

发布时间：2018-08-13 21:06

【摘要】：当前,国内展览业发展不平衡的现象是显而易见的,以北京为代表的华北地区的展览业发展近年来速度有所加快,但其发展情况一直未像珠三角、长三角地区那样形成展览业的整体性、区域性和规模性。除此之外,华北地区还存在很多现实性的问题,比如盲目建设大型展览场馆、办展会脱离当地产业优势、重数量轻质量、忽视地区间的合作、缺少相关政策法规、缺少专业从业人员等。在京津冀协同发展的框架下,抓住机遇使展览业在京津冀地区科学有序的发展并为地区协同发展提供产业支撑成为当下业内讨论的热点话题。本文通过采集和梳理京津冀地区展览业数据信息,利用数据分析和对比分析等方法并结合产业生命周期理论,从产业内部竞争者数量变化、产业供给规模变化、市场集中度变化等方面分析判断京津冀地区展览业发展水平,并根据现有展览业政策描述京津冀地区展览业发展现状,推测该地区展览业发展前景。在研究中发现,京津冀展览业发展在现阶段呈现梯度态势,存在较为明显的差异。北京市展览业已经进入产业生命周期的成长中期,正在朝着国际化、名牌化、科技化的方向发展;天津市展览业发展处于产业生命周期的成长前期向成长中期过渡阶段,发展趋势为大型化、专业化、品牌化;河北省展览业发展最为滞后,处在产业生命周期的形成期与成长期的过渡阶段,其发展重点是规范化、普及化和创造性。面对京津冀地区展览业发展现状及发展趋势,结合京津冀协同发展战略,针对三地展览业不同的发展特点,企业、政府和社会其他部门都应该做出相关的应对,以适应和促进该地区的展览业发展。在企业层面上,三地展览企业都应加强人才的引进和员工的培训,北京市实力较强的展览企业应该投入更多的人力和资金去培育具有国际化水准的名牌展览项目,实力不足的展览企业应该把业务中心逐步的向河北省各城市扩散。天津市展览企业应该加强已有项目的进一步开发与扩大,并通过媒体等宣传渠道使现有的展览项目做出品牌效应。河北省展览企业应该更多的去创造属于自己的展览项目,并通过合作的方式引进在其他地区较为成功的展览项目。在政府层面上,京津冀三地政府应该继续在协同发展的框架内加强地区间的合作,消除不必要的行政壁垒,为三地展览业的交流和发展创造更加便捷的条件。三地政府应联合建立京津冀展览专业人才库,切实掌握三地展览专业人才的流动情况,从政府方面鼓励三地展览人才的交流与互动。建立京津冀地区展览项目数据库,推选具有三地特色的个别展览项目作为轮办项目或者联办项目。三地政府要根据当地情况以及京津冀协同发展的大形势制定展览业相关的政策文件以保障展览业在该地区的协同发展。在社会层面上,与展览相关联的产业应加大与展览业的合作与融合,充分利用展览业的资源与优势,与之形成配套建设,谋求共同发展。京津冀地区相关产业协会要加强合作,建立协会联合会制度,与政府方面形成互补的管理机制,通过行业协会进一步联系京津冀三地的展览项目与展览企业以寻找更多的发展路径。政府和行业协会应加强对展览项目的宣传,特别是河北省,使当地民众充分认识和了解展览项目的相关信息,以期有更多的人以不同的角色参与到展览项目中来。总之,京津冀三地的展览企业、政府、行业协会、民众以及展览相关联产业都应根据现实情况加入到当地展览业建设中来,以期使京津冀地区早日建成具有国际影响力和竞争力的展览业经济带。
[Abstract]:At present, the unbalanced development of exhibition industry in China is obvious. The exhibition industry in North China, represented by Beijing, has been developing at a faster speed in recent years, but its development has not formed the whole, regional and scale of exhibition industry as in the Pearl River Delta and Yangtze River Delta. In the framework of the coordinated development of Beijing, Tianjin and Hebei, we should seize the opportunity to make the exhibition industry develop scientifically and orderly in Beijing, Tianjin and Hebei and serve as a regional association. Providing industrial support with the same development has become a hot topic in the current industry discussion. This paper collects and combs the exhibition industry data information in Beijing-Tianjin-Hebei region, makes use of data analysis and comparative analysis, and combines the theory of industrial life cycle, from the number of competitors within the industry, changes in industrial supply scale, changes in market concentration and so on. This paper analyzes and judges the development level of exhibition industry in Beijing-Tianjin-Hebei region, and describes the present development situation of exhibition industry in Beijing-Tianjin-Hebei region according to the existing exhibition industry policy, and speculates the development prospect of exhibition industry in this region. In the middle of the life cycle, the exhibition industry in Tianjin is developing towards internationalization, famous brand and science and technology; the exhibition industry in Tianjin is in the transitional stage from the early stage of the life cycle of the industry to the middle stage of the growth, and the development trend is large-scale, specialized and brand-oriented; the exhibition industry in Hebei Province is the most backward, in the formative stage of the life cycle of the industry. Facing the present situation and development trend of exhibition industry in Beijing-Tianjin-Hebei region, combining with the coordinated development strategy of Beijing-Tianjin-Hebei region, and aiming at the different development characteristics of the exhibition industry in the three places, enterprises, government and other social departments should make relevant responses to adapt and promote the exhibition industry in the region. At the enterprise level, the exhibition enterprises in the three places should strengthen the introduction of talents and staff training. The exhibition enterprises with stronger strength in Beijing should invest more manpower and funds to cultivate famous brand exhibition projects with international standards. The exhibition enterprises with insufficient strength should gradually shift their business centers to Hebei Province. The exhibition enterprises in Tianjin should strengthen the further development and expansion of the existing projects, and make the existing exhibition projects brand effect through the media and other publicity channels. At the government level, the governments of Beijing, Tianjin and Hebei should continue to strengthen regional cooperation within the framework of coordinated development, eliminate unnecessary administrative barriers, and create more convenient conditions for the exchange and development of the exhibition industry in the three places. The government should encourage the exchange and interaction of exhibition talents in the three places. Establish a database of exhibition projects in Beijing, Tianjin and Hebei, and select individual exhibition projects with the characteristics of the three places as rotating or joint projects. At the social level, the industries related to exhibition should strengthen cooperation and integration with exhibition industry, make full use of the resources and advantages of exhibition industry, form a complete set of construction and seek common development. The government and trade associations should strengthen the publicity of exhibition projects, especially in Hebei Province, so that the local people can fully understand and understand the relevant information of exhibition projects. In a word, the exhibition enterprises, the government, the trade associations, the people and the related industries in Beijing, Tianjin and Hebei should join in the construction of the local exhibition industry according to the actual situation, so as to make the Beijing, Tianjin and Hebei region become an international influential and competitive exhibition as soon as possible. Industrial economic belt.
【学位授予单位】：天津商业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F713.7

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