新环境下促进大学生绿色消费理念和行为的探析
发布时间：2018-08-14 09:07
【摘要】：在如今互联网的新型环境下,随着促进绿色消费相关政策的出台,作为未来消费主体的大学生,如何形成绿色消费理念并付诸行动至关重要。本文首先阐述绿色消费相关的理论内容,包括绿色消费起源与内涵;然后分析当前大学生的消费理念和行为特征,即从众、攀比、享乐主义;最后将二者结合,从政府、学校、家庭三个层面提出促进大学生绿色消费理念和行为的具体途径。
[Abstract]:In the new environment of Internet, with the introduction of policies to promote green consumption, it is very important for college students, as the main body of future consumption, to form the concept of green consumption and put it into practice. This article first elaborates the green consumption related theory content, including the green consumption origin and the connotation; then analyzes the current university student's consumption idea and the behavior characteristic, namely follows the crowd, the comparison, the hedonism; finally unifies the two, from the government, the school, Three levels of family proposed to promote the concept and behavior of green consumption of college students specific ways.
【作者单位】： 沈阳工学院经济与管理学院;
【分类号】：G645.5;F713.55
，
本文编号：2182366
[Abstract]:In the new environment of Internet, with the introduction of policies to promote green consumption, it is very important for college students, as the main body of future consumption, to form the concept of green consumption and put it into practice. This article first elaborates the green consumption related theory content, including the green consumption origin and the connotation; then analyzes the current university student's consumption idea and the behavior characteristic, namely follows the crowd, the comparison, the hedonism; finally unifies the two, from the government, the school, Three levels of family proposed to promote the concept and behavior of green consumption of college students specific ways.
【作者单位】： 沈阳工学院经济与管理学院;
【分类号】：G645.5;F713.55
，
本文编号：2182366
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