一嗨租车的发展战略研究
发布时间：2018-08-28 13:43
【摘要】：随着中国社会经济和汽车产业的发展,人们的消费水平和出行的需求也相应的提升。互联网,电子商务等科技技术的普及使得车辆租赁更为简便、安全。越来越多的政府机构、企事业单位、商务人士及个人在享受着汽车租赁带来的便利,汽车租赁行业进入了规模化、高速发展时期。汽车租赁行业的资源共享、绿色、低碳的出行方式所带来的行业优势已经显现,汽车租赁行业将保持高速增长,有数据显示在2020年前,汽车租赁行业年增长率在30%左右,2020年前后,汽车租赁市场将会达到1000亿人民币的市场规模。随着以VC\PE为代表的资本开始密集进入汽车租赁业,汽车租赁行业成为焦点行业。行业的发展带来了机遇同时也使得行业的竞争日趋激烈。因此,汽车租赁企业必须结合自身的技术研发能力、业务创新能力,扩大规模效益,从而保持持续、强大的市场竞争能力。本文以上海一嗨汽车租赁有限公司(以下简称一嗨租车)为背景,运用PEST模型、五力模型和内部资源与能力及外部战略环境因素评价矩阵等工具对企业的内外环境进行分析,论证影响企业发展的关键因素。运用SWOT矩阵分析企业所面临的机会、威胁、优势和劣势,明确企业未来发展方向。充分发挥企业自身的技术开发优势、市场先发优势、创新经营模式,实现产品服务差异化、个性化的发展战略思路。更重要的是,研究从实际案例出发,对现实中有着一定技术开发优势、市场先发优势、创新经营模式却因市场竞争和资金瓶颈问题陷入高速发展与提升经济效益之间困扰的中小型企业在战略制定和贯彻实施方面给以借鉴与参考,帮助找到企业新的发展突破点,进入新一轮的发展周期。
[Abstract]:With the development of China's social economy and automobile industry, people's consumption level and travel demand also rise accordingly. The popularization of technology such as Internet, electronic commerce makes vehicle leasing more convenient and safe. More and more government agencies, enterprises, institutions, business people and individuals are enjoying the convenience brought by car rental, the auto rental industry has entered a large-scale, high-speed development period. The advantages of resource sharing, green and low-carbon travel in the car rental industry are already evident, and the car rental industry will continue to grow at a high rate, with data showing that by 2020, The annual growth rate of car rental industry is about 30%, and the car rental market will reach 100 billion RMB in 2020. With the capitalization of VC\ PE as the representative, the auto rental industry becomes the focus industry. The development of the industry brings opportunities, but also makes the industry increasingly fierce competition. Therefore, automobile rental enterprises must combine their own technical research and development ability, business innovation ability, expand scale benefit, so as to maintain sustained and strong market competition ability. Based on Shanghai Yixi Automobile Rental Co., Ltd. (hereinafter referred to as "Yixi car Rental Company"), this paper analyzes the internal and external environment of the enterprise by using PEST model, five-force model, internal resources and capability, and external strategic environmental factors evaluation matrix, etc. Demonstrate the key factors that affect the development of enterprises. SWOT matrix is used to analyze the opportunities, threats, strengths and weaknesses faced by enterprises. Give full play to the technology development advantage of the enterprise itself, the market first development advantage, innovate the management mode, realize the product service differentiation, individualized development strategy train of thought. More importantly, from the perspective of actual cases, the study has a certain technological development advantage and a first-mover advantage in the market. The innovative business model is troubled by the market competition and the bottleneck of capital between the rapid development and the promotion of economic benefits. The small and medium-sized enterprises can draw lessons from and refer to the strategy formulation and implementation to help find a new breakthrough point for the development of enterprises. Enter a new cycle of development.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F724.6;F721
本文编号：2209564
[Abstract]:With the development of China's social economy and automobile industry, people's consumption level and travel demand also rise accordingly. The popularization of technology such as Internet, electronic commerce makes vehicle leasing more convenient and safe. More and more government agencies, enterprises, institutions, business people and individuals are enjoying the convenience brought by car rental, the auto rental industry has entered a large-scale, high-speed development period. The advantages of resource sharing, green and low-carbon travel in the car rental industry are already evident, and the car rental industry will continue to grow at a high rate, with data showing that by 2020, The annual growth rate of car rental industry is about 30%, and the car rental market will reach 100 billion RMB in 2020. With the capitalization of VC\ PE as the representative, the auto rental industry becomes the focus industry. The development of the industry brings opportunities, but also makes the industry increasingly fierce competition. Therefore, automobile rental enterprises must combine their own technical research and development ability, business innovation ability, expand scale benefit, so as to maintain sustained and strong market competition ability. Based on Shanghai Yixi Automobile Rental Co., Ltd. (hereinafter referred to as "Yixi car Rental Company"), this paper analyzes the internal and external environment of the enterprise by using PEST model, five-force model, internal resources and capability, and external strategic environmental factors evaluation matrix, etc. Demonstrate the key factors that affect the development of enterprises. SWOT matrix is used to analyze the opportunities, threats, strengths and weaknesses faced by enterprises. Give full play to the technology development advantage of the enterprise itself, the market first development advantage, innovate the management mode, realize the product service differentiation, individualized development strategy train of thought. More importantly, from the perspective of actual cases, the study has a certain technological development advantage and a first-mover advantage in the market. The innovative business model is troubled by the market competition and the bottleneck of capital between the rapid development and the promotion of economic benefits. The small and medium-sized enterprises can draw lessons from and refer to the strategy formulation and implementation to help find a new breakthrough point for the development of enterprises. Enter a new cycle of development.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F724.6;F721
【参考文献】
相关期刊论文 前1条
1 刘清;辛一揆;高琦;;SD模型在我国汽车租赁行业发展趋势分析中的应用[J];武汉理工大学学报(交通科学与工程版);2006年03期
，本文编号：2209564
本文链接：https://www.wllwen.com/jingjilunwen/guojimaoyilunwen/2209564.html
