政府主导型XX会展运营管理问题与对策研究

发布时间：2018-09-19 18:24

【摘要】：我国会展业正处于蓬勃发展的阶段,政府的扶持力度不断加大,会展产业集中度相对较高,当前,已结束了漫长的起步阶段,正在向快速发展阶段不断迈进。当今会展业,已不再是过去单纯招商引资的平台,而是承载了更多的任务和使命,其中,政府主导型会展任务尤为重要。会展经济当前正在承担着一些快速发展城市的经济增长任务,受到了比以往更多的社会关注,会展业也在正在变成很多城市的新型、支柱产业。政府主导型会展是基础,在此基础上发展了中国会展业,政府主导型会展当前也是我国社会主义特色经济发展的特征之一。会展经济作为第三产业重要的组成部分,是推动中国政府提出的供给侧结构性改革的重要抓手,是国家推进"一带一路"建设,积极发展与沿线国家的经济合作伙伴关系的平台之一。因此,研究政府主导型展会有着极其重要的意义。本文将总结归纳现有政府主导型会展的发展情况,针对XX会展的运营管理进行深入分析,找出目前其发展的问题,提炼对政府主导型会展有利并具有可行性的关键方法,通过对比、定量与定性分析,找出国外会展强国德国、新加坡政府运营管理会展的经验,以及国内一些政府主导型会展在运营管理方面进行探索的经验,用案例分析法具体分析XX会展在运营管理方面的问题,问题原因,以及提出相应对策。XX会展作为国家级会展,是政府主导型会展的典型代表,政府主导型会展的主要弊病在XX会上均有不同程度的体现,XX会规模与规格适中,举办时间不长,具有很强的优化可塑性,以XX会作为深入研究对象,提出对策建议,结合我国实际情况和特色,提升政府主导型会展的实际效益。
[Abstract]:China's convention and exhibition industry is in the stage of vigorous development, the support of the government is increasing, and the concentration of exhibition industry is relatively high. At present, it has ended a long initial stage and is moving to the stage of rapid development. Nowadays, the exhibition industry is no longer the platform of attracting investment, but carrying more tasks and missions, among which, the government-led exhibition task is particularly important. The exhibition economy is undertaking the economic growth task of some rapidly developing cities at present, which has received more social attention than ever before, and the exhibition industry is becoming a new, pillar industry in many cities. Government-led exhibition is the foundation on which the exhibition industry of China has been developed. The government-led exhibition is also one of the characteristics of the development of the socialist characteristic economy in our country. As an important part of the tertiary industry, the exhibition economy is an important grasp of the supply-side structural reform proposed by the Chinese government, and it is also the state's promotion of the construction of "Belt and Road". Actively develop economic partnership with countries along one of the platforms. Therefore, it is of great significance to study the government-led exhibition. This paper will sum up the development of the existing government-led exhibition, analyze the operation and management of XX, find out the problems of its development, and refine the key methods that are beneficial and feasible to the government-led exhibition. Through comparison, quantitative and qualitative analysis, this paper finds out the experience of the government operation and management of exhibition in Germany and Singapore, as well as the experience of some government-led exhibitions in the field of operation and management. Using the case analysis method, this paper analyzes the problems and causes of the operation and management of XX exhibition, and puts forward the corresponding countermeasures. Xx exhibition, as a national exhibition, is a typical representative of the government-led exhibition. The main disadvantages of the government-led exhibition are reflected in the XX meeting to varying degrees, the size and specifications of the conference are moderate, the time of the organization is not long, and it has strong optimization and plasticity. Taking XX as the object of in-depth study, the paper puts forward some countermeasures and suggestions. Combined with the actual situation and characteristics of our country, improve the actual benefits of government-led exhibition.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F713.83

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