我国政府主导型展会管理中的问题及对策研究

发布时间：2018-10-19 19:56

【摘要】：展览业集政治、经济、科技、商业于一体,不仅具有带动地方发展的经济效益,还有提升城市的知名度、促进城市基础设施建设、提高城市文明素质等社会效益,因此展览业越来越受到地方政府的青睐。政府主导型展会作为中国特有的类型,往往借助一定的财政资金保障,不但提升了展会的整体影响力,而且为地区展览业的发展提供了强大动力。但同时应当看到有些政府主导型展会办展效果并不十分理想,耗费了大量的人力、物力和财力,却达不到预期效果,展会管理过程中存在展会审批管理的多头与无序、行政办展色彩浓厚、专业化程度不高、政府管理错位等问题,人们开始质疑,政府主导型展会现行管理模式是否符合市场经济发展规律,是否会影响展会市场运作和企业正常经营。随着政府主导型展会发展遇到的瓶颈问题凸显,许多学者也不断地对相关问题进行研究并提出对策,但是以前的研究成果主要关注对展览业的特点等方面研究,本文以我国政府主导型展会为研究对象,从近年来政府主导型展会的数量、规模、主要形式等方面着手,准确把握政府主导型展会的现状和本质,深入分析政府主导型展会的积极作用及存在问题。企业型政府理论相对于传统的政府管理理论具有符合时代要求的先进之处,以企业家精神为核心,重视战略的思考和长期性的规划,注重分权的管理理念,. 关注成本和效率关系,有使命感责任心,强调顾客导向,相信市场的力量,主张在公共服务中引入竞争机制,促进鼓励更多组织参与到公共服务供应商中来,依靠自由竞争进一步提高资源的使用效率。本文在相关研究基础上,从企业型政府理论视角等新公共管理领域相关理论,通过G市物流展案例分析,借鉴国内外展会发展方面的有益经验,立足我国国情实际,对进一步完善创新我国政府主导型展会管理,推动展览业持续健康发展进行研究。在政府主导型展会的管理中应当加强宏观调控,理顺管理体制,完善政府与市场分工;转变管理方式,改善公共服务水平;明确自身定位,转变评价方式。同时应当完善相关政策,健全相关法律法规;引入竞争机制推进展会市场化进程,充分发挥社会组织作用,优化展览业营商环境。
[Abstract]:The exhibition industry, which integrates politics, economy, science and technology, and commerce, has not only the economic benefits of driving local development, but also the social benefits of raising the visibility of the city, promoting the construction of urban infrastructure, and improving the quality of the city's civilization. Therefore, the exhibition industry is more and more favored by local governments. As a special type of exhibition in China, the government-led exhibition, with the help of certain financial guarantee, not only enhances the overall influence of the exhibition, but also provides a powerful impetus for the development of the regional exhibition industry. But at the same time, we should see that some government-led exhibitions do not have very good results, and they cost a lot of manpower, material and financial resources, but they do not achieve the expected results. In the course of the exhibition management, there is a variety and disorder in the examination and approval management of exhibitions. People begin to question whether the current management mode of government-led exhibition conforms to the law of market economy development, because of the strong color of the administrative exhibition, the low degree of specialization, the dislocation of government management, and so on. Whether will affect the fair market operation and the normal operation of enterprises. With the bottleneck of the government-led exhibition, many scholars have studied the related problems and put forward countermeasures. However, previous research results mainly focus on the characteristics of the exhibition industry and other aspects of research. This article takes our country government leading exhibition as the research object, from the government leading exhibition quantity, the scale, the main form and so on aspect in recent years, accurately grasps the present situation and the essence of the government leading exhibition. Deeply analyze the positive role and existing problems of the government-led exhibition. Compared with the traditional government management theory, the enterprise-oriented government theory is advanced in accordance with the requirements of the times. It takes entrepreneurship as the core, attaches importance to strategic thinking and long-term planning, and pays attention to the management concept of decentralization. Focusing on the relationship between cost and efficiency, having a sense of mission responsibility, emphasizing customer orientation, believing in market forces, advocating the introduction of competitive mechanisms in public services, and promoting the encouragement of more organizations to participate in public service providers, Rely on free competition to further improve the efficiency of the use of resources. On the basis of relevant research, from the perspective of enterprise government theory and other related theories in the field of new public management, through the case analysis of G city logistics exhibition, this paper draws lessons from the beneficial experience in the development of domestic and foreign exhibitions, and bases itself on the actual situation of our country. To further improve and innovate the government-led exhibition management, promote the sustainable and healthy development of exhibition industry. In the management of the government-led exhibition, we should strengthen macro-control, straighten out the management system, perfect the division of labor between the government and the market, change the management mode, improve the level of public service, define the position of ourselves and change the evaluation mode. At the same time, we should perfect the relevant policies, perfect the relevant laws and regulations, introduce the competition mechanism to promote the market process of the exhibition, give full play to the role of the social organization, and optimize the business environment of the exhibition industry.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F713.83

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