“HBS”O2O电商平台竞争战略研究
发布时间：2018-10-31 13:03
【摘要】：随着电子商务的飞速发展,O2O商务模式逐渐出现在人们的生活中。在中国的电子商务发展史中,越来越多的实业公司向电商平台转型,而O2O这种连接线上和线下的方式正适合这些公司的转型。目前市场上的O2O模式的网络平台主要有以下几个类型：分类信息网站、地方生活服务社区论坛、团购网站、点评类网站。X集团通过对市场的调查研究,预备推出本地生活服务O2O平台"HBS", "HBS"本地化电商平台是一个集聚各行各业的大型服务聚合平台,它不仅发布各类信息而且还提供相应的服务,整个线上线下达到闭环,旨在解放现代人们的双手：人们以互联网设备、移动终端为窗口,通过好帮手平台搜索到自己需要的服务类目,在线下进行用户体验和消费。“HBS”以此为契机,进军继电子商务后的又一个万亿级别的市场。此篇文章旨在通过的“HBS”本地生活服务平台进行环境分析、竞争模型分析后,找出最合适的平台竞争战略,让此O2O平台能够站稳市场、快速盈利。为研究好帮手电商平台的竞争战略,本文从MBA学科中的竞争理论,战略管理理论、平台理论出发,通过对好帮手电商平台的内外部环境和行业竞争态势SWOT分析,提炼总结出合适的竞争战略,提出相应的对策。
[Abstract]:With the rapid development of e-commerce, O 2 O business model appears gradually in people's life. In the history of e-commerce in China, more and more industrial companies are transforming to e-commerce platform, and O2O is suitable for the transformation of these companies both online and offline. At present, the O2O network platform in the market is mainly of the following types: classified information website, local life service community forum, group purchase website, comment website. The "HBS" localization e-commerce platform is a large-scale service aggregation platform that gathers all kinds of industries. It not only publishes all kinds of information but also provides corresponding services. The whole online and offline loop is designed to liberate modern people's hands: people use Internet devices, mobile terminals as windows, and search through good helper platforms for the services they need. Off-line user experience and consumption. "HBS" as an opportunity to enter the e-commerce market after another trillion-level market. The purpose of this article is to analyze the environment of the "HBS" local living service platform. After analyzing the competition model, we can find out the most suitable platform competition strategy, so that the O2O platform can stand firm market and make quick profit. In order to study the competitive strategy of the assistant e-commerce platform, this paper starts from the competition theory, the strategic management theory, the platform theory in the MBA discipline, and analyzes the internal and external environment of the good helper e-commerce platform and the competition situation of the industry SWOT. Summarize the appropriate competitive strategy and put forward the corresponding countermeasures.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6
本文编号：2302288
[Abstract]:With the rapid development of e-commerce, O 2 O business model appears gradually in people's life. In the history of e-commerce in China, more and more industrial companies are transforming to e-commerce platform, and O2O is suitable for the transformation of these companies both online and offline. At present, the O2O network platform in the market is mainly of the following types: classified information website, local life service community forum, group purchase website, comment website. The "HBS" localization e-commerce platform is a large-scale service aggregation platform that gathers all kinds of industries. It not only publishes all kinds of information but also provides corresponding services. The whole online and offline loop is designed to liberate modern people's hands: people use Internet devices, mobile terminals as windows, and search through good helper platforms for the services they need. Off-line user experience and consumption. "HBS" as an opportunity to enter the e-commerce market after another trillion-level market. The purpose of this article is to analyze the environment of the "HBS" local living service platform. After analyzing the competition model, we can find out the most suitable platform competition strategy, so that the O2O platform can stand firm market and make quick profit. In order to study the competitive strategy of the assistant e-commerce platform, this paper starts from the competition theory, the strategic management theory, the platform theory in the MBA discipline, and analyzes the internal and external environment of the good helper e-commerce platform and the competition situation of the industry SWOT. Summarize the appropriate competitive strategy and put forward the corresponding countermeasures.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6
【参考文献】
相关期刊论文 前3条
1 徐婧芳;;电子商务模式C2C——淘宝网发展中的竞争战略问题浅析[J];计算机光盘软件与应用;2013年13期
2 张小筠;雷玲;;基于波特五力模型的淘宝网竞争环境研究[J];现代商业;2011年29期
3 姚永青;;O2O:让互联网成为实体店的前台[J];信息与电脑;2012年09期
相关硕士学位论文 前2条
1 张小舟;美团网发展战略研究[D];山东大学;2013年
2 刘鹏;020本地生活服务电子商务模式研究[D];北京邮电大学;2012年
，本文编号：2302288
本文链接：https://www.wllwen.com/jingjilunwen/guojimaoyilunwen/2302288.html
