学子超市连锁便利店社区杂货店整合研究
发布时间：2018-11-11 19:15
【摘要】：当前零售业态发展受电子商务,物流等产业的高速发展影响,整体市场中的实体零售商的市场份额受到了极大冲击。各大型超市及原本零售渠道中中间商纷纷退出市场,线下实体零售网络正在经历他们创建以来最冷酷的一个寒冬,零售商如何应对这次危机,线下零售业新一轮整合势在必行。而如何进行线下零售网络整合则需要对现今零售业态发展现状进行专业且全面的分析,并结合本企业发展实际,给出适应当前零售业竞争态势的,符合本企业发展的创新型线下零售网络中的连锁便利店发展模式。本文首先对学子超市社区整合拓展做了较为全面的现状分析,分别分析了学子超市经营现状,社区杂货店的经营现状以及现存竞争对手的运作情况;其次,以佳木斯实体零售店的现状分析的结果为基础,对学子超市进行了细致且系统的SWOT分析,给出了相应的备选战略,并且做出了对应的战略选择;然后给出了零售新形势下,针对品项选择创新的特色便利店模式以及与之对应的连锁便利店整合拓展模式,最后又针对该模式从人力资源、采购、配送、营销等方面给出了相应的对策和建议。
[Abstract]:At present, the development of retail business is affected by the rapid development of e-commerce, logistics and other industries, and the market share of the physical retailers in the whole market has been greatly impacted. Major supermarkets and retailers have pulled out of the market and offline physical retail networks are experiencing their coldest winter since they were founded. How retailers cope with the crisis is imperative for a new round of offline retail integration. However, how to integrate the offline retail network requires a professional and comprehensive analysis of the present situation of retail business development, and according to the actual development of the enterprise, the paper gives out the current retail competition situation. In line with the enterprise development of innovative offline retail network chain convenience store development model. Firstly, this paper makes a comprehensive analysis on the community integration and expansion of Xuezi supermarket, analyzes the operating status of Xuezi supermarket, the management status of community grocery store and the operation of the existing competitors respectively. Secondly, based on the results of the present situation analysis of Jiamusi physical retail store, this paper makes a detailed and systematic SWOT analysis of the Xuezi supermarket, gives the corresponding alternative strategy, and makes the corresponding strategic choice. Then it gives the new situation of retail, aiming at the item selection and innovation of the convenience store model and the corresponding chain convenience store integration and expansion model, and finally for this model from human resources, procurement, distribution, Marketing and other aspects of the corresponding countermeasures and suggestions.
【学位授予单位】：哈尔滨工程大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F721.7
本文编号：2325855
[Abstract]:At present, the development of retail business is affected by the rapid development of e-commerce, logistics and other industries, and the market share of the physical retailers in the whole market has been greatly impacted. Major supermarkets and retailers have pulled out of the market and offline physical retail networks are experiencing their coldest winter since they were founded. How retailers cope with the crisis is imperative for a new round of offline retail integration. However, how to integrate the offline retail network requires a professional and comprehensive analysis of the present situation of retail business development, and according to the actual development of the enterprise, the paper gives out the current retail competition situation. In line with the enterprise development of innovative offline retail network chain convenience store development model. Firstly, this paper makes a comprehensive analysis on the community integration and expansion of Xuezi supermarket, analyzes the operating status of Xuezi supermarket, the management status of community grocery store and the operation of the existing competitors respectively. Secondly, based on the results of the present situation analysis of Jiamusi physical retail store, this paper makes a detailed and systematic SWOT analysis of the Xuezi supermarket, gives the corresponding alternative strategy, and makes the corresponding strategic choice. Then it gives the new situation of retail, aiming at the item selection and innovation of the convenience store model and the corresponding chain convenience store integration and expansion model, and finally for this model from human resources, procurement, distribution, Marketing and other aspects of the corresponding countermeasures and suggestions.
【学位授予单位】：哈尔滨工程大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F721.7
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