外贸型中小企业构建战略联盟的研究

发布时间：2018-11-23 17:06

【摘要】：近年来,我国中小企业发展迅速,其总量已占我国企业总数的90%以上,在国民经济和外贸出口中都占有重要地位,而其中外贸型中小企业占中小企业绝大部分,但是在当前日益剧烈的市场竞争面前,因外部原材料价格和人工成本大幅上涨、人民币升值、外需不足、国外贸易保护主义加剧等不利因素以及中小企业自身管理水平和技术水平的限制给我国中小企业出口造成了前所未有的困难。对于产业集群内的外贸型中小企业而言,虽然受产业集聚效应的影响贸易状况有所好转,但仍面临着巨大的挑战与威胁,面对日益严峻的国际市场环境,要求我国中小企业要同时具备快速灵敏的应变能力、较高的抗风险能力以及立足于国际市场的竞争优势,但对于我国单个的中小企业而言,短期内无疑是不可能的。因此,亟需找出一条解决之路,来破解困扰中小企业的外贸困局。本文以外贸型中小企业为研究对象,重点研究了通过构建战略联盟的方式解决其外贸困局的问题。本文首先对外贸型中小企业战略联盟进行概述并论述了其构建机制,然后通过海宁市中小皮革企业的案例对以构建战略联盟的方式解决中小企业外贸困局的问题具体分析：主要包括海宁市中小皮革企业发展现状、构建战略联盟的可行性、战略联盟的构建路径、联盟的发展重点和方向四部分内容。并对政府政策提出了几点建议。这项研究对推动我国外贸型中小企业、产业集群的发展,推进战略联盟的进程,保障我国外贸型中小企业乃至整个中小企业的健康有序的发展,都有着重要的现实意义。通过本文的研究期望能对我国外贸型中小企业未来的发展战略、发展路径及发展方向起到一定的指导作用。
[Abstract]:In recent years, the small and medium-sized enterprises of our country have developed rapidly, their total amount has accounted for more than 90% of the total number of enterprises in our country, which plays an important role in the national economy and foreign trade export, and the foreign trade type small and medium-sized enterprises account for the majority of the small and medium-sized enterprises. However, in the face of increasingly fierce market competition, due to the sharp rise in the price of external raw materials and labour costs, the appreciation of the RMB has led to a shortage of external demand. The unfavorable factors such as the intensification of foreign trade protectionism and the restriction of the management level and technical level of small and medium-sized enterprises have caused unprecedented difficulties to the export of small and medium-sized enterprises in our country. For the small and medium-sized foreign trade enterprises in the industrial cluster, although the trade situation has improved due to the effect of industrial agglomeration, they are still facing enormous challenges and threats, and facing the increasingly severe international market environment. The small and medium-sized enterprises of our country are required to have the ability of quick and sensitive response, the ability to resist risks and the competitive advantage based on the international market at the same time, but it is no doubt impossible for a single small and medium-sized enterprise in our country in the short term. Therefore, there is an urgent need to find a way to solve the problem of small and medium-sized enterprises. In this paper, the foreign trade small and medium-sized enterprises as the research object, focused on the strategic alliance through the way to solve their foreign trade difficulties. This paper first summarizes the strategic alliance of small and medium-sized foreign trade enterprises and discusses its construction mechanism. Then through the case of small and medium-sized leather enterprises in Haining City to solve the foreign trade difficulties of small and medium-sized enterprises in the form of strategic alliance, the paper analyzes the specific problems: mainly including the current situation of the development of small and medium-sized leather enterprises in Haining City, the feasibility of building strategic alliance. Strategic alliance construction path, alliance development focus and direction of four parts. And put forward a few suggestions to the government policy. This study is of great practical significance to promote the development of foreign trade SMEs and industrial clusters, to promote the process of strategic alliance, and to ensure the healthy and orderly development of China's foreign trade SMEs and even the whole small and medium-sized enterprises. The research in this paper is expected to play a guiding role in the future development strategy, development path and development direction of China's foreign trade small and medium-sized enterprises.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F752.6;F272;F276.3

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