微视频广告应用研究
发布时间：2018-11-27 20:05
【摘要】：随着现代人生活节奏的加快,很少有人再愿意将时间放在阅读长篇文字或者观看长视频上,而是更加青睐一些具有趣味性、富有创意的短视频上。手机移动终端的发展以及一些能自己轻松制作的微视频软件为微视频的发展奠定了技术支持,同时,社交媒体如微博、微信当中可以轻松实现微视频的发布与分享,为微视频的发展提供了广阔的市场。本文重点研究的是企业利用官方微博发布自制微视频广告、在微信朋友圈投放自制微视频广告、利用有影响力的微信公众号植入自制微视频广告,利用针对特定行业的微信公众号为企业定制微视频广告,以及微商自制微视频宣传商品这几种微视频广告的应用形式,通过具体案例的分析,对每种应用形式的现状、优劣势进行研究,并通过对微博、微信朋友圈、微信公众号、微视频软件这几种微视频广告投放平台的优劣势及影响进行分析,为企业在微视频广告的制作及投放上提供借鉴性的建议。微视频的发展具有革命性的意义,具有吸引力的微视频广告对企业的品牌宣传、产品宣传会起到不可低估的经济价值和社会价值。本文以发展迅猛的微视频广告为研究对象,对微视频广告的应用现状和形式进行了具体分析,对于很多企业的发展都具有重要的意义。
[Abstract]:With the rapid pace of modern life, few people are willing to spend time reading long text or watching long video, but prefer some interesting and creative short video. The development of mobile phone terminals and some microvideo software that can be easily produced by themselves have laid down technical support for the development of micro-video. Meanwhile, social media such as Weibo and WeChat can easily realize the release and sharing of micro-video. It provides a broad market for the development of micro video. This paper focuses on the use of official Weibo to issue homemade micro-video advertising, WeChat friends to place homemade micro-video ads, using the influential WeChat public number to implant homemade micro-video ads. The application forms of micro video advertising, which are customized for enterprises by the public number of WeChat for specific industries, as well as micro video advertising products made by the micro quotient, are analyzed through specific cases, and the present situation of each application form is analyzed. The advantages and disadvantages of Weibo, WeChat friends circle, WeChat public number, micro-video software are analyzed. For enterprises in the production and delivery of micro-video advertising to provide reference advice. The development of micro-video is of revolutionary significance. The attractive micro-video advertising plays an important role in the brand promotion and product promotion of enterprises. In this paper, the rapid development of micro-video advertising as the research object, the application of micro-video advertising status and form of specific analysis, for the development of many enterprises are of great significance.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F713.8
本文编号：2361894
[Abstract]:With the rapid pace of modern life, few people are willing to spend time reading long text or watching long video, but prefer some interesting and creative short video. The development of mobile phone terminals and some microvideo software that can be easily produced by themselves have laid down technical support for the development of micro-video. Meanwhile, social media such as Weibo and WeChat can easily realize the release and sharing of micro-video. It provides a broad market for the development of micro video. This paper focuses on the use of official Weibo to issue homemade micro-video advertising, WeChat friends to place homemade micro-video ads, using the influential WeChat public number to implant homemade micro-video ads. The application forms of micro video advertising, which are customized for enterprises by the public number of WeChat for specific industries, as well as micro video advertising products made by the micro quotient, are analyzed through specific cases, and the present situation of each application form is analyzed. The advantages and disadvantages of Weibo, WeChat friends circle, WeChat public number, micro-video software are analyzed. For enterprises in the production and delivery of micro-video advertising to provide reference advice. The development of micro-video is of revolutionary significance. The attractive micro-video advertising plays an important role in the brand promotion and product promotion of enterprises. In this paper, the rapid development of micro-video advertising as the research object, the application of micro-video advertising status and form of specific analysis, for the development of many enterprises are of great significance.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F713.8
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