零售连锁企业门店店长胜任力研究

发布时间：2018-12-13 04:23

【摘要】：零售连锁这种先进的经营模式在三十多年的高速发展历程中,对社会经济进步的贡献力量不容小觑。随着国家的政策支持和互联时代的到来,中国线上线下的零售业更是取得了惊人的发展。然而根据中国连锁经营协会对全国范围内的163个有效企业和134个店铺调查显示:虽然零售连锁企业发展迅猛,但人力资源问题已成为制约我国零售连锁企业发展的重要因素之一。其中最重要的原因是店长的胜任力不能适应企业的快速发展,因此,有必要对零售连锁企业店长胜任力进行研究。本研究对零售连锁店长的胜任力模型进行了深入研究,在此基础上,结合零售连锁企业的特点,首先采用行为事件访谈方法和文献研究法确定了22项店长胜任力要素及内涵,然后设计调查问卷,对收集的数据进行探索性因子分析,剔除了两项胜任力要素,构建了具有五大维度,共20项胜任力要素的零售连锁店长胜任力模型。紧随其后用验证性因子分析验证了探索性因子分析构建的零售连锁店长胜任力模型,并在此基础上分析了目前店长的胜任力水平。研究结果表明店长胜任力模型包括管理能力、人际能力、业务能力、发展潜力和个人特质5个维度,一共20项胜任力要素,其中管理能力维度包括:组织协调能力、创新能力、决策能力、计划能力和领导力;个人特质维度包括:自信、公平公正、责任心和抗压力;发展潜力维度下面包括:学习与发展、坚持和成就动机;人际能力维度包括:指导与分享、团队建设、识人用人、沟通能力;业务能力维度包括:顾客导向、问题解决能力、全局观和知识技能。这五个维度概括了零售连锁企业店长应具备的胜任力特质。本文的研究成果对零售连锁企业店长的招聘、培训、绩效考核以及店长的职业生涯发展规划具有借鉴和指导作用。
[Abstract]:Retail chain, an advanced business model, has contributed to the social and economic progress in the past 30 years. With the national policy support and the arrival of the era of interconnection, the online and offline retailing industry in China has made remarkable development. However, according to a survey conducted by the China Association of chain operators on 163 active enterprises and 134 stores nationwide, although retail chain enterprises have developed rapidly, However, the human resource problem has become one of the important factors restricting the development of retail chain enterprises in China. The most important reason is that the competence of the store manager can not adapt to the rapid development of the enterprise, so it is necessary to study the competence of the store manager in the retail chain enterprise. In this study, the competency model of retail chain managers is deeply studied. On this basis, combining with the characteristics of retail chain enterprises, 22 competency factors and their connotations are determined by means of behavioral event interview and literature research. Then the questionnaire is designed and the data collected is analyzed by exploratory factor analysis. Two competency factors are eliminated and the competency model of retail chain manager with five dimensions and 20 competency elements is constructed. Then, the competency model of retail chain manager is verified by exploratory factor analysis, and the competency level of current store manager is analyzed on the basis of this model. The results show that the competency model of manager includes five dimensions: management ability, interpersonal ability, business ability, development potential and personal trait. There are 20 competency factors, including organization coordination ability, innovation ability. Decision making, planning and leadership; The dimensions of personal traits include: self-confidence, fairness and justice, responsibility and resistance to stress, and development potential: learning and development, persistence and achievement motivation; The interpersonal ability dimensions include: guidance and sharing, team building, personnel recognition, communication skills, and business skills dimensions include: customer orientation, problem solving ability, global perspective and knowledge and skills. These five dimensions generalize the competence of the retail chain store manager. The research results of this paper can be used for reference and guidance in the recruitment, training, performance appraisal and career development planning of retail chain managers.
【学位授予单位】：武汉工程大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272.92;F721.7

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