中华粮网粮食信息商务模式创新研究

发布时间：2018-12-15 08:41

【摘要】：随着社会和经济的不断发展,古老的粮食行业也经历了波澜起伏的改革,粮食电子商务应运而生,粮食行业信息化建设也成为发展重点。随着电子商务的应用与发展,电子商务环境下的商务模式也逐渐成为人们关注的焦点。已有电子商务发展研究报告表明,缺乏商务模式将会严重阻碍电子商务的发展,对于企业的管理也会增加相当大的难度。电子商务环境下的企业竞争已由产品竞争转变为商务模式的竞争。中华粮网是由中国储备粮管理总公司控股,集粮食电子商务、信息服务、价格发布、数据中心等功能于一体的粮食行业综合性专业门户网站。在粮食电子商务业务范围内尝试了电子交易平台以及信息服务等多种商务模式;其中信息服务又细分为定制会员服务、信息增值服务等商务模式。经过多年的发展,中华粮网信息服务体系在行业内已占据重要的地位,但传统的信息服务商务模式存在很多弊端和发展瓶颈,随着竞争网站的不断衍出,中华粮网的信息服务商务模式亟待创新,其创新和探索将会对电子商务以及公司以后的发展带来深远的意义。为此,本文主要结合笔者所从事的实际工作,主要采用案例研究方法,以中华粮网为个案,研究其信息服务新的商务模式——一对一信息咨询服务商务模式的运行方案,并得出以下结论:中华粮网这种定制式的,被动式的信息服务商务模式存在诸多弊端,亟待需要新的商务模式来改善信息产品的市场状况。一对一信息咨询商务模式是顺应电子商务商务模式发展的创新方案。信息服务应从传统的大众信息传递向解决客户需求的方向发展。坚持用户导向,专注客户需求,信息高度集成,提高服务效益。一对一信息咨询商务模式是适合并改善中华粮网信息服务现状的方案。改变信息服务思路,转变信息服务策略,专注精品信息生产,充分挖掘客户需求,全力帮助客户解决问题。这种商务模式在中华粮网现下资源及市场环境下是可以尝试的,并预计能为中华粮网的业务发展带来实质性的改善。
[Abstract]:With the continuous development of society and economy, the ancient grain industry has also experienced ups and downs of reform, grain e-commerce came into being, food industry information construction has become the focus of development. With the application and development of e-commerce, the business model in e-commerce environment has gradually become the focus of attention. The existing research report on the development of electronic commerce shows that the lack of business model will seriously hinder the development of electronic commerce, and the management of enterprises will also increase considerable difficulty. Enterprise competition in e-commerce environment has changed from product competition to business model competition. China Grain Network is a comprehensive professional portal of grain industry, which is controlled by China Grain Reserve Management Corporation and integrates the functions of grain e-commerce, information service, price release, data center and so on. This paper tries a variety of business models such as electronic trading platform and information service in the scope of grain e-commerce business, in which information service is subdivided into customized member service, information value-added service and other business models. After years of development, China Grain Network information service system has occupied an important position in the industry, but the traditional information service business model has many drawbacks and development bottlenecks, with the continuous development of competitive websites, CCFN's information service business model needs to be innovated urgently, and its innovation and exploration will bring profound significance to the development of E-commerce and the company in the future. Therefore, this article mainly combines the author's actual work, mainly adopts the case study method, takes the CCFN as a case study, studies its information service new business mode-one-to-one information consulting service business model operation plan. The conclusions are as follows: the customized and passive information service business model of CCFN has many drawbacks, and it is urgent to improve the market situation of information products by a new business model. One-to-one information consulting business model is an innovative scheme to adapt to the development of e-commerce model. Information service should develop from traditional mass information transmission to customer demand. Adhere to user-oriented, focus on customer needs, information integration, improve service efficiency. One-to-one information consulting business model is suitable for improving the current situation of China grain network information services. Change information service thinking, change information service strategy, focus on high-quality information production, fully tap customer needs, fully help customers solve problems. This business model can be tried in the current resources and market environment of CCFN, and it is expected to bring substantial improvement to the business development of CCFN.
【学位授予单位】：河南工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6

【共引文献】