TPP对南京S外贸公司组织变革的影响研究

发布时间：2018-12-24 12:51

【摘要】：当前,全球经济形势低迷,世界贸易格局瞬息万变。2009年美国加入由智利、新西兰、新加坡和文莱四国发起的“跨太平洋伙伴关系协议(Trans-Pacific Partnership Agreement,TPP)”的谈判,并极力推动其发展,2015年TPP的成员国增加到12个国家,其影响力已经引起全球关注。虽然美国新一届总统特朗普宣布美国退出TPP,使得其未来发展有了更多不确定性,但是TPP发展至今已经对世界政治、经济产生重大影响,我国作为贸易大国虽然没有加入TPP,但也避不开受其影响。本文研究对象南京S外贸公司是一家五金电动工具的生产型国有外贸企业,近几年企业效益逐年下降,内部管理问题突显,企业发展遇到瓶劲,其最大外因就是受到TPP的潜在影响:一是TPP对其成员国和非成员国之间产生贸易转移效应,该公司产品的主要出口国家正是TPP成员国中的美国、日本、澳大利亚等,并且与墨西哥、马来西亚等国产品存在替代关系;二是TPP已经制定的高标准条约形成了一定的示范效应,使得公司近些年更常面临来自进口国的“反补贴、反倾销”、环保、劳工保护等问题调查,技术标准的评定也更加严苛,这不仅增加了公司运营、管理成本,也深刻反映出公司在这些方面的问题。因此研究TPP对南京S外贸公司组织变革的潜在影响,探讨企业变革的方式方法以满足参与国际竞争的条件,塑造核心能力与构建竞争优势,很是重要。本文采用了理论研究、文献分析及典型案例研究相结合的方法。首先以区域经济一体化理论为基础,对TPP(典型的区域性贸易协定)对我国外贸企业的影响与挑战进行了分析;然后用案例分析法结合SWOT矩阵分析、PEST分析法对南京S外贸公司针对TPP存在的问题及其对公司宏观变革环境的影响进行分析,并且从TPP的国企、知识产权、劳工和环境等主要条款的内容分析出TPP对公司微观变革环境的影响;最后以组织变革和战略变革的理论研究为基础,结合文献分析法从战略、组织结构、人力资源管理和企业文化四个方面对TPP对南京S外贸公司组织变革的潜在影响具体分析,得出以下结论:1.南京S外贸公司要针对TPP的可能影响,及时调整企业战略,实行内销外贸相结合的销售模式;同时探索高端电动工具市场,拓展企业盈利渠道。2.要精简调整相关职能部门,及时应对有关TPP效应下的海外诉讼和适应相关贸易规则;成立国际贸易公司,专业统筹多个海外子公司;在国内生产厂成立销售部,加强内销。3.要以人为本,深化国企体制机制改革,保护劳工权益,调动员工积极性。4.提高环保意识,塑造“绿色”、“学习”型企业文化,提高企业的综合竞争力。
[Abstract]:In 2009, the United States joined the negotiations on the Trans-Pacific Partnership Agreement (Trans-Pacific Partnership Agreement,TPP) sponsored by Chile, New Zealand, Singapore and Brunei. And pushing its development, the TPP has grown to 12 countries in 2015, and its influence has attracted global attention. Although the new President of the United States, Donald Trump, announced that the United States is leaving the TPP, with more uncertainty about its future development, the development of the TPP has so far had a significant impact on world politics and economy. Although China has not joined the TPP, as a major trading country, But also cannot escape its influence. The research object of this paper is Nanjing S Foreign Trade Company, which is a production state-owned foreign trade enterprise with hardware electric tools. In recent years, the benefit of the enterprise has declined year by year, the internal management problems have been highlighted, and the development of the enterprise has met with bottle strength. The biggest external factor is the potential impact of TPP: first, TPP has a trade transfer effect between its members and non-members. The main exporting countries of the company's products are the United States, Japan, Australia and so on among the members of the TPP. And with Mexico, Malaysia and other countries have alternative products; Second, the high standard treaties already established by the TPP have formed a certain demonstration effect. In recent years, companies have been faced more often with "countervailing, anti-dumping", environmental protection, labor protection and other issues from importing countries. The assessment of technical standards has also become more stringent. This not only increases the company's operating and management costs, but also reflects the company's problems in these areas. Therefore, it is very important to study the potential influence of TPP on the organizational change of Nanjing S foreign trade company, to explore the ways and means of enterprise transformation to meet the conditions of participating in international competition, to mold core competence and to build competitive advantage. This paper adopts the method of combining theoretical research, literature analysis and typical case study. Firstly, based on the theory of regional economic integration, this paper analyzes the impact and challenge of TPP (typical regional trade agreement) on Chinese foreign trade enterprises. Then using the case analysis method combined with SWOT matrix analysis, the PEST analysis method analyzes the problems existing in Nanjing S foreign trade company in view of TPP and its impact on the macro change environment of the company, and from the TPP state-owned enterprises, intellectual property rights, The influence of TPP on the microcosmic change environment of the company is analyzed by the contents of the main clauses such as labor and environment. Finally, based on the theoretical research of organizational change and strategic change, combined with literature analysis, this paper analyzes the potential impact of TPP on the organizational change of Nanjing S Foreign Trade Company from four aspects: strategy, organizational structure, human resource management and corporate culture. The following conclusions are drawn: 1. In view of the possible influence of TPP, Nanjing S Foreign Trade Company should adjust the enterprise strategy in time, implement the sales mode of combining domestic sales and foreign trade, and explore the high-end power tools market and expand the profit channels of enterprises. 2. It is necessary to streamline and adjust relevant functional departments, promptly respond to overseas litigation under the TPP effect and adapt to relevant trade rules; set up international trading companies, specializing in coordinating many overseas subsidiaries; and set up sales departments in domestic production plants to strengthen domestic sales. It is necessary to put people first, deepen the reform of the system and mechanism of state-owned enterprises, protect the rights and interests of workers, and mobilize the enthusiasm of employees. 4. Improve environmental awareness, mold "green", "learn" type of enterprise culture, improve the comprehensive competitiveness of enterprises.
【学位授予单位】：南京邮电大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F752.6

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