天河路商圈建设的政府支持策略研究
发布时间：2019-01-29 01:05
【摘要】：国际一流商圈是国际大都市的重要组成部分,当今世界的著名城市基本上都有着世界级的商圈。当前中国经济步入“三期叠加”的新常态发展周期,内外发展环境更趋严峻复杂,“稳增长、调结构”成为国家新战略的主抓手。无论是进一步调整扩充国内需求,还是进一步激活增强一线城市国际竞争力,都必然要加快打造若干具有中国特色的世界一流商圈。广州是中国著名的“千年商都”、“外贸门户”,2010年被定位为国家中心城市后,提出要建设与之匹配的国际商贸中心、国际航运中心,这就对广州加快选点打造世界一流商圈提出了必然要求。已晋级为中国最大体量商圈的广州天河路商圈,就具备这样的条件。当下,天河路商圈已进入转型升级的关键时期。尽管该商圈有着坚实的软硬件基础,但也面临着许多烦恼困扰和瓶颈制约,同时也受到了广州及珠三角其它城市的同类商圈、社区商业、网购等的多方面、全方位的冲击影响,需要政府加大高水平引导支持力度,“扶一把、送一程”。本论文以天河路商圈为实例,对政府该如何有效支持一流商圈打造的问题进行专题研究。首先从相关支撑性理论入手,指出政府支持商圈打造的必要性和共性规律。同时通过政府访谈、专家座谈、运营商探访、消费者需求调研、实地考察等方法,分析了天河路商圈的历史沿革、发展现状及演变态势,然后运用SWOT分析法透析其面临的威胁、困境与机遇,以及几级政府在支持该商圈转型提升中存在的缺位与短板。最后结合部分知名商圈打造中政府支持的经验和思路,进而提出前瞻性的策略建议。天河路商圈是当今中国商业领域的一个经典缩影,本论文通过对天河路商圈建设中政府支持策略的实证研究和理性思考,不仅为天河路商圈个案“把脉开方”,为地方政府适应引领经济发展新常态提供策略建议,还尝试以创新思维和全局视野,以期为各地打造世界一流商圈探寻具有共性规律的政府支持策略。
[Abstract]:International first-class business district is an important part of international metropolis. Nowadays famous cities in the world basically have world-class business circles. At present, China's economy has entered a new normal development cycle of "three phases superposition", and the internal and external development environment is becoming more and more severe and complex. "steady growth and structural adjustment" has become the main grasp of the new national strategy. Whether it is to further adjust and expand domestic demand, or to further activate and enhance the international competitiveness of first-tier cities, it is necessary to speed up the establishment of a number of world-class business circles with Chinese characteristics. Guangzhou is China's famous "millennium commercial capital" and "foreign trade portal". After being positioned as a national central city in 2010, Guangzhou has proposed to build an international trade and trade center and an international shipping center to match it. This will speed up the selection of Guangzhou to create a world-class business circle put forward the inevitable requirements. Has been promoted to the largest volume of China's largest volume of Guangzhou Tianhe Road business district, with such conditions. At present, Tianhe Road business circle has entered a critical period of transformation and upgrading. Although this business district has a solid foundation of hardware and software, it also faces many troubles and bottlenecks, and is also affected by the various aspects of the same business circle, community commerce, and online shopping in Guangzhou and other cities in the Pearl River Delta. Needs the government to increase the high level guidance support dynamics, "helps one, sends a journey". Taking Tianhe Road commercial district as an example, this paper makes a special study on how the government can effectively support the construction of the first class business district. Firstly, it points out the necessity and common law of government supporting business circle building. At the same time, through government interviews, expert discussions, operator visits, consumer demand research, field visits and other methods, this paper analyzes the historical evolution, development status and evolution situation of Tianhe Road business district, and then uses SWOT analysis method to analyze the threats it faces. Difficulties and opportunities, as well as several levels of government in support of the business transformation and promotion of the absence and weakness. Finally, combined with some well-known business circles to build government support experience and ideas, and then forward-looking strategic recommendations. Tianhe Road Business Circle is a classic epitome of the current Chinese commercial field. This paper not only "opens the pulse" for the Tianhe Road commercial circle case through the empirical research and rational thinking on the government support strategy in the construction of Tianhe Road Commercial Circle. This paper provides suggestions for local governments to adapt to the new normal of leading economic development, and tries to explore the government support strategies with common laws for building world-class business circles in different parts of the world with innovative thinking and overall vision.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F727
本文编号：2417488
[Abstract]:International first-class business district is an important part of international metropolis. Nowadays famous cities in the world basically have world-class business circles. At present, China's economy has entered a new normal development cycle of "three phases superposition", and the internal and external development environment is becoming more and more severe and complex. "steady growth and structural adjustment" has become the main grasp of the new national strategy. Whether it is to further adjust and expand domestic demand, or to further activate and enhance the international competitiveness of first-tier cities, it is necessary to speed up the establishment of a number of world-class business circles with Chinese characteristics. Guangzhou is China's famous "millennium commercial capital" and "foreign trade portal". After being positioned as a national central city in 2010, Guangzhou has proposed to build an international trade and trade center and an international shipping center to match it. This will speed up the selection of Guangzhou to create a world-class business circle put forward the inevitable requirements. Has been promoted to the largest volume of China's largest volume of Guangzhou Tianhe Road business district, with such conditions. At present, Tianhe Road business circle has entered a critical period of transformation and upgrading. Although this business district has a solid foundation of hardware and software, it also faces many troubles and bottlenecks, and is also affected by the various aspects of the same business circle, community commerce, and online shopping in Guangzhou and other cities in the Pearl River Delta. Needs the government to increase the high level guidance support dynamics, "helps one, sends a journey". Taking Tianhe Road commercial district as an example, this paper makes a special study on how the government can effectively support the construction of the first class business district. Firstly, it points out the necessity and common law of government supporting business circle building. At the same time, through government interviews, expert discussions, operator visits, consumer demand research, field visits and other methods, this paper analyzes the historical evolution, development status and evolution situation of Tianhe Road business district, and then uses SWOT analysis method to analyze the threats it faces. Difficulties and opportunities, as well as several levels of government in support of the business transformation and promotion of the absence and weakness. Finally, combined with some well-known business circles to build government support experience and ideas, and then forward-looking strategic recommendations. Tianhe Road Business Circle is a classic epitome of the current Chinese commercial field. This paper not only "opens the pulse" for the Tianhe Road commercial circle case through the empirical research and rational thinking on the government support strategy in the construction of Tianhe Road Commercial Circle. This paper provides suggestions for local governments to adapt to the new normal of leading economic development, and tries to explore the government support strategies with common laws for building world-class business circles in different parts of the world with innovative thinking and overall vision.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F727
【参考文献】
相关期刊论文 前1条
1 谭畅;;人力资源管理工作变革对组织的影响[J];人才资源开发;2007年12期
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