中小型医药化工外贸企业的经营模式研究

发布时间：2019-02-16 12:45

【摘要】：经济全球化模式下,全世界范围内,各种外贸活动不断增加,各国之间的贸易往来不断频繁。医药化工行业与人们的身体健康密切相关,随着人们健康意识的不断提高,在健康方面的投入也不断增加,有力的推动了医药化工行业的发展。于是,随着时代的发展,医药化工行业适逢其时,得到了快速的发展。而在经济全球化大潮的席卷之下,我国的医药化工行业也积极的融入全球经济的大流之中。大量的医药化工企业如同雨后春笋一般,不断的涌现出来,并积极的参与到整个国际医药化工市场之中,成为重要的组成部分。于是,医药化工外贸企业获得了更多的机遇,可以与全世界范围内不同国家和地区的企业进行贸易往来,以谋求更大的发展。但是,对于中小型医药化工外贸企业而言,全球化的外贸环境下,在遭遇千载难逢的发展机遇的同时,也不可避免的需要面临来自经济全球化的外贸风险和挑战。并且,受到政策和自身内部诸多因素的影响,中小型外贸企业需要承受内外双重压力,并面临着更为激烈的市场竞争。对于医药化工企业而言,生产和经营方面较之其他一些外贸企业存在一定的差异,在某些方面更容易受到来自内、外部因素的影响,因此,所面临的威胁和挑战也更多。在这样严峻的现实情况下,如何寻求发展,在医药化工市场上占据一席之地,成为摆在所有中小型医药化工企业面前的重要课题。而通过积极的构建起科学的经营模式,可以帮助中小型医药化工企业更好的应对来自各方面的压力和挑战,获得发展与壮大。本文以中小型医药化工企业为研究对象,对中小型医药化工外贸企业所处的经营环境进行分析,并利用SWOT模型对中小型医药化工外贸企业经营过程中所面临的威胁和机会等进行具体分析,得出其在经营过程中所面具备的优势和劣势。并立足现实,结合中小型医药化工外贸企业的实际情况,提出构建其经营模式的具体措施。全文一共分为五个部分,第一部分是对研究背景和意义,以及国内外研究现状以及用到的研究方法的分析,并对本文的研究创新点和涉及到的相关理论进行介绍。第二部分是以中小型医药化工企业为研究对象,对其所处的经营环境进行分析。第三部分,利用SWOT模型对中小型医药化工外贸企业经营过程中所面临的威胁和机会等进行具体分析,得出其在经营过程中所面具备的优势和劣势。第四部分,并立足现实,结合中小型医药化工外贸企业的实际情况,提出构建其经营模式的具体措施。最后一部分,得出结论,并对下一阶段的工作进行展望。希望通过本文的分析研究,可以为我国中小型医药化工外贸企业的经营和发展提供些许借鉴。
[Abstract]:Under the mode of economic globalization, various kinds of foreign trade activities are increasing all over the world, and the trade exchanges between countries are constantly frequent. The medical and chemical industry is closely related to people's health. With the improvement of people's health awareness, the investment in health is also increasing, which has promoted the development of pharmaceutical chemical industry. As a result, with the development of the times, the pharmaceutical and chemical industry at the right time, has been rapid development. Under the tide of economic globalization, China's pharmaceutical and chemical industry is also actively integrated into the global economy. A large number of pharmaceutical and chemical enterprises have sprung up and become an important part of the whole international pharmaceutical chemical market. As a result, the foreign trade enterprises of pharmaceutical and chemical industry have gained more opportunities to trade with enterprises in different countries and regions all over the world in order to seek greater development. However, for the small and medium-sized pharmaceutical chemical foreign trade enterprises, under the global foreign trade environment, in the face of once-in-a-lifetime opportunities for development, it is also inevitable to face the foreign trade risks and challenges from the economic globalization. Moreover, under the influence of policy and many internal factors, small and medium-sized foreign trade enterprises need to bear internal and external pressure and face more fierce market competition. For pharmaceutical and chemical enterprises, there are some differences in production and management, which are more easily influenced by internal and external factors in some aspects, therefore, the threats and challenges are more and more. In such a severe reality, how to seek development and occupy a place in the pharmaceutical chemical industry market has become an important issue in front of all small and medium-sized pharmaceutical chemical enterprises. Through the positive construction of scientific management model, can help small and medium-sized pharmaceutical and chemical enterprises to better cope with the pressure and challenges from all aspects, to obtain development and growth. This paper takes the small and medium-sized pharmaceutical chemical enterprises as the research object, analyzes the operating environment of the small and medium-sized pharmaceutical chemical foreign trade enterprises. The SWOT model is used to analyze the threats and opportunities faced by the small and medium-sized pharmaceutical and chemical foreign trade enterprises, and the advantages and disadvantages in the process of operation are obtained. And based on the reality, combined with the actual situation of the small and medium-sized pharmaceutical chemical foreign trade enterprises, the concrete measures to construct its management model are put forward. This paper is divided into five parts. The first part is the research background and significance, as well as the domestic and foreign research status and research methods used to analyze, and the research innovation of this paper and related theories are introduced. The second part is the small and medium-sized pharmaceutical and chemical enterprises as the research object, its business environment is analyzed. In the third part, SWOT model is used to analyze the threats and opportunities faced by small and medium-sized pharmaceutical and chemical foreign trade enterprises, and the advantages and disadvantages in the process of operation are obtained. The fourth part, and based on the reality, combined with the actual situation of small and medium-sized pharmaceutical chemical foreign trade enterprises, put forward the specific measures to build its business model. In the last part, we draw a conclusion and look forward to the next stage of work. It is hoped that the analysis and research in this paper can provide some reference for the management and development of small and medium-sized pharmaceutical chemical foreign trade enterprises in China.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272.3;F426.72;F752

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