我国B2C模式下网上药店发展问题探析
发布时间：2019-03-22 06:37
【摘要】：研究目的网上药店是指企业依法建立的,能够实现与个人消费者在互联网上进行医药商品交易的电子虚拟销售市场,是医药电子商务的一个分支,属Business-to-Customer (B2C)交易模式。自2005年起,我国网上药店的发展取得了不错的成果,但仍然存在很多问题。基于此,本文旨在探索我国B2C模式下网上药店的发展问题,为促进网上药店的更好发展提供对策建议。研究方法本文综合运用系统分析法、理论分析与实证分析相结合、定性分析和定量分析相结合的方法从多个方面对我国网上药店进行了研究。通过分析我国网上药店的发展状况、运营特点以及面临的宏观外部环境,找出了我国网上药店面临的优势和问题；通过分析英美等发达国家网上药店的发展经验,找出了我国网上药店有待改进的地方。结果1.在运营方面,我国网上药店有着销售范围广、产品选择性强、与顾客交互性强、经营成本低以及潜在消费者数量巨大等特点。2.虽然我国对网上药店有着相当严格的准入标准,但是各商家通过与外部专业平台搭建与技术对接,已大大缩短了审评准入时间,加快了准入的进度。截至目前,我国经食药监局审核批准,可提供互联网药品信息服务的网站有6685家,可提供互联网药品交易服务的网站有460家,向个人消费者提供药品的网上药店342家。3.十年间,关于网上药店的政策规定不断变化,并深刻影响着网上药店的发展方向。4.从2005年12月我国第一家网上药店成立至今的十年时间里,我国网上药店经历了飞快的发展。如今,已有460家企业通过了资格认定,其中服务范围为“第三方交易平台”的企业有19家,服务范围为“与其他企业进行药品交易”的有99家,服务范围为“向个人消费者提供药品”即网上药店数量为342家,增长的度非常快。5.受经济发展水平等多种因素的影响,我国网上药店的发展呈现出东部地区偏多、中部和西部地区偏少的情况。东部地区的网上药店占我国所有网上药店数量的半壁江山,高达67%；中部地区和西部地区的网上药店数量相当,分别占17%和16%。结论1.我国网上药店的发展面临着复杂的问题,包括在政治法律方面、经济方面、社会文化方面和技术方面。2.四大类问题相互联系,共同影响着我国网上药店的发展,我国网上药店的发展仍然任重而道远。3.我国网上药店虽然发展迅速,但是与发达国家仍然存在很大差距。4.我国网上药店可通过多种途径实现更好更快的发展。
[Abstract]:Research purpose the online drugstore is an electronic virtual marketing market which is established according to law by enterprises and can trade pharmaceutical goods with individual consumers on the Internet. It is a branch of medical e-commerce. Belongs to Business-to-Customer (B2C) trading mode. Since 2005, the development of online pharmacies in China has achieved good results, but there are still many problems. Based on this, this paper aims to explore the development of online drugstores under the B2C mode in China, and provide countermeasures and suggestions for promoting the better development of online pharmacies. Methods in this paper, the systematic analysis, the combination of theoretical analysis and empirical analysis, and the combination of qualitative analysis and quantitative analysis are used to study the online drugstores in China from many aspects. By analyzing the development situation, operation characteristics and macro-external environment of Chinese online drugstores, this paper finds out the advantages and problems faced by Chinese online drugstores. Through the analysis of the development experience of online pharmacies in developed countries such as Britain and the United States, this paper finds out where the online drugstores in China need to be improved. Outcome 1. In terms of operation, China's online pharmacies have the characteristics of wide sales range, strong product selectivity, strong interaction with customers, low operating costs and a large number of potential consumers. 2. Although our country has quite strict access standards for online drugstores, by connecting with the external professional platform, each merchant has greatly shortened the access time and speeded up the progress of the access. Up to now, China has been approved by the Food and Drug Administration. There are 6685 websites that can provide Internet drug information services, 460 websites that can provide Internet drug trading services, and 342 online pharmacies providing drugs to individual consumers. Over the past decade, the policy on online pharmacies has been constantly changing, and has deeply influenced the development direction of online pharmacies. 4. Since the establishment of the first online drugstore in China in December 2005, the online drugstore has experienced rapid development. Today, 460 enterprises have passed the qualification, of which 19 have a "third-party trading platform" and 99 have a "drug transaction with other companies." The number of online drugstores, or 342 online drugstores, has grown very rapidly. 5. 5%. Under the influence of many factors, such as the level of economic development, the development of online pharmacies in China appears to be more in the east and less in the central and western regions. The number of online pharmacies in the eastern region accounts for half of all online pharmacies in China, at 67 percent, while the number of online pharmacies in the central and western regions is similar, accounting for 17 percent and 16 percent, respectively. Conclusion 1. The development of online pharmacies in China is facing complex problems, including political and legal aspects, economic aspects, socio-cultural aspects and technical aspects. The four kinds of problems are interrelated and affect the development of Chinese online drugstores together. The development of Chinese online drugstores still has a long way to go. Despite the rapid development of online pharmacies in China, there is still a big gap between China and developed countries. 4. Chinese online drugstores can achieve better and faster development through a variety of ways.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6;F721
本文编号：2445350
[Abstract]:Research purpose the online drugstore is an electronic virtual marketing market which is established according to law by enterprises and can trade pharmaceutical goods with individual consumers on the Internet. It is a branch of medical e-commerce. Belongs to Business-to-Customer (B2C) trading mode. Since 2005, the development of online pharmacies in China has achieved good results, but there are still many problems. Based on this, this paper aims to explore the development of online drugstores under the B2C mode in China, and provide countermeasures and suggestions for promoting the better development of online pharmacies. Methods in this paper, the systematic analysis, the combination of theoretical analysis and empirical analysis, and the combination of qualitative analysis and quantitative analysis are used to study the online drugstores in China from many aspects. By analyzing the development situation, operation characteristics and macro-external environment of Chinese online drugstores, this paper finds out the advantages and problems faced by Chinese online drugstores. Through the analysis of the development experience of online pharmacies in developed countries such as Britain and the United States, this paper finds out where the online drugstores in China need to be improved. Outcome 1. In terms of operation, China's online pharmacies have the characteristics of wide sales range, strong product selectivity, strong interaction with customers, low operating costs and a large number of potential consumers. 2. Although our country has quite strict access standards for online drugstores, by connecting with the external professional platform, each merchant has greatly shortened the access time and speeded up the progress of the access. Up to now, China has been approved by the Food and Drug Administration. There are 6685 websites that can provide Internet drug information services, 460 websites that can provide Internet drug trading services, and 342 online pharmacies providing drugs to individual consumers. Over the past decade, the policy on online pharmacies has been constantly changing, and has deeply influenced the development direction of online pharmacies. 4. Since the establishment of the first online drugstore in China in December 2005, the online drugstore has experienced rapid development. Today, 460 enterprises have passed the qualification, of which 19 have a "third-party trading platform" and 99 have a "drug transaction with other companies." The number of online drugstores, or 342 online drugstores, has grown very rapidly. 5. 5%. Under the influence of many factors, such as the level of economic development, the development of online pharmacies in China appears to be more in the east and less in the central and western regions. The number of online pharmacies in the eastern region accounts for half of all online pharmacies in China, at 67 percent, while the number of online pharmacies in the central and western regions is similar, accounting for 17 percent and 16 percent, respectively. Conclusion 1. The development of online pharmacies in China is facing complex problems, including political and legal aspects, economic aspects, socio-cultural aspects and technical aspects. The four kinds of problems are interrelated and affect the development of Chinese online drugstores together. The development of Chinese online drugstores still has a long way to go. Despite the rapid development of online pharmacies in China, there is still a big gap between China and developed countries. 4. Chinese online drugstores can achieve better and faster development through a variety of ways.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6;F721
【引证文献】
相关期刊论文 前1条
1 马珊珊;;中国网民对网上药店态度的调查分析[J];中国卫生标准管理;2017年06期
，本文编号：2445350
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