苏宁云商O2O领域知识网络构建及结构优化

发布时间：2019-06-20 09:21

【摘要】：随着信息技术的高速发展,知识经济的时代使企业面对全球化的竞争对手、分散化的业务工作、以及多元化的信息资源等的业态转变,企业建立针对企业自身的管理系统以及管理流程来确保企业中知识的高度共享性以及整合利用效率。针对上述问题,知识网络是可选的最优方案,有效的知识管理成为企业建立核心竞争优势的重要助力。在苏宁云商开展O2O运营模式发展的过程中,产生的海量知识资源需要得到良性的循环利用,因此本文提出基于多领域知识相结合的苏宁云商O2O知识网络构建方法,以实现的对苏宁云商O2O高效的知识传递与学习,最终提高苏宁云商O2O核心竞争力的目的。本文首先对苏宁云商的概况以及其实行O2O模式的发展情况进行分析,通过分析其O2O模式的构成及知识流动模式,对苏宁云商O2O的知识进行领域划分。利用本体表示方法将划分的领域知识进行统一化的概念层表示,设计网络的构建步骤,依据苏宁云商现有实际情况构建其O2O领域知识网络。将UCINET网络构建软件与社会网络分析方法相结合,从网络密度、平均距离、聚类系数、中介中心性以及度分布五个结构测度方面入手对该O2O领域知识网络进行结构测度分析,验证得出依据现有实际情况构建的苏宁云商O2O领域知识网络凝聚力和知识传递性高,但紧凑性不足。基于此,本文从苏宁云商O2O领域知识网络中知识节点核心竞争力影响因素分析的基础上,结合适应度算法设计,确定知识节点的适应度值,在构建过程中引入节点适应度择优连接规则,对苏宁云商O2O领域知识网络结构进行优化,优化后的知识网络能够提高苏宁云商选取适应性高的知识,从而达到提高网络紧凑性,优化知识传递效率,及时创造新知识,提高核心竞争力水平的目的。最后为苏宁云商提供进一步的知识管理发展对策。
[Abstract]:With the rapid development of information technology, the era of knowledge economy makes enterprises face the global competitors, decentralized business work, as well as diversified information resources, and so on. The enterprise establishes its own management system and management process to ensure the high sharing of knowledge and the efficiency of integration and utilization in the enterprise. In order to solve the above problems, knowledge network is an optional optimal scheme, and effective knowledge management has become an important help for enterprises to establish core competitive advantage. In the process of the development of O2O operation mode by SUNING Yunshang, the massive knowledge resources need to be recycled. Therefore, this paper puts forward a method of constructing SUNING Yunshang O2O knowledge network based on the combination of multi-domain knowledge, in order to realize the efficient knowledge transfer and learning of SUNING Yunshang O2O, and finally to improve the core competitiveness of SUNING Yunshang O2O. In this paper, the general situation of SUNING Yunshang and the development of its implementation of O2O model are analyzed. By analyzing the composition of O2O model and knowledge flow model, the knowledge of SUNING Yunshang O2O is divided. The ontology representation method is used to unify the divided domain knowledge to represent the concept layer, the construction steps of the network are designed, and the O2O domain knowledge network is constructed according to the actual situation of SUNING Yunshang. Combining UCINET network construction software with social network analysis method, this paper analyzes the structure of knowledge network in O2O domain from five structural measures: network density, average distance, clustering coefficient, intermediary centrality and degree distribution. It is verified that SUNING Yunshang O2O domain knowledge network has high cohesion and knowledge transmission according to the existing actual situation, but the compactness is insufficient. Based on this, based on the analysis of the influencing factors of the core competitiveness of knowledge nodes in SUNING Yunshang O2O domain knowledge network, combined with the fitness algorithm design, the adaptability value of knowledge nodes is determined, and the node fitness preferred connection rules are introduced in the construction process to optimize the knowledge network structure in SUNING Yunshang O2O domain. The optimized knowledge network can improve SUNING cloud quotient selection adaptability knowledge. So as to improve the compactness of the network, optimize the efficiency of knowledge transfer, create new knowledge in time, and improve the level of core competitiveness. Finally, it provides SUNING Yunshang with further countermeasures for the development of knowledge management.
【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6

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