莫桑比克中小企业开展电子商务影响因素研究

发布时间：2021-11-10 02:09

　　本文对莫桑比克电子商务中小企业进行了较为深入的研究。本论文的研究对象重点在于阻碍在非洲最小的国家之一莫桑比克的中小企业采用电子商务的因素。众所周知,世界正在见证商业模式的巨大转变,从传统的商业方式发展到电子商务。然而,相当多国家,包括莫桑比克,在电子商务方面仍然还是相对落后的。新的科技正在迅速地改变世界,已经超越了我们人类的本能。我们的世界实际上已经被技术占了上风,因此,电子商务毫无疑问受到了全世界客户和企业的广泛欢迎,并从中受益。企业为了在国内和国际市场上保持竞争力,一直努力创造更好的方式来满足客户的需求,改善自己,进而促进互联网业务的发展。其中一些享誉世界的互联网企业是亚马逊,eBay,阿里巴巴,JD.COM,Snap交易,Flipkart和谷歌。互联网访问量和在线销售之间存在直接关联。电子商务的发展取决于经济的整体表现、消费者的购买力水平以及人口规模。然而,莫桑比克是一个发展水平较低的国家,人均收入很低,互联网连接不良,文盲率高,极端贫困,与美国和中国相比,消费者很少在网上购物。电子商务优于传统业务,因为它可以获得新客户,降低成本,简化运营效率简化业务流程,增强公司的市场范围、供... 

【文章来源】：对外经济贸易大学北京市 211工程院校 教育部直属院校

【文章页数】：113 页

【学位级别】：博士

【文章目录】：
摘要
ABSTRACT
CHAPTER1:INTRODUCTION
    1.1 Background of the study
    1.2 Statement of the problem
    1.3 Aims and objectives of the study
    1.4 Contribution and Innovation of the thesis
    1.5 Significance of the study
    1.6.Research Methodology
    1.7 Structure and framework of the study
CHAPTER2:LITERATURE REVIEW
    2.1 Background of E-commerce
        2.1.1 Definition of e-commerce
    2.2 Unique features of e-commerce technology
        2.2.1 Ubiquity
        2.2.2 Global Reach
        2.2.3 Universal standards
        2.2.4 Richness
        2.2.5 Interactivity
        2.2.6 Information density
        2.2.7 Personalization/Customization
        2.2.8 Social technology
    2.3 Major types of e-commerce
        2.3.1 Consumer-to-Consumer(C2C)
        2.3.2 Business-to-Business(B2B)
        2.3.3 Business-to-Consumer(B2C)e-commerce
        2.3.4 Mobile e-commerce(M-commerce)
        2.3.5 Peer-to-Peer(P2P)e-commerce
    2.4 Small and Medium-size Enterprise(SMEs)in Mozambique
    2.5 SMEs and e-commerce
    2.6 E-commerce implementations in Mozambique’s SMEs
        2.6.1 Factors that affect e-commerce implementation in Mozambique
    2.7 Summary
CHAPTER3:THEORETICAL FRAMEWORK
    3.1 Introduction
    3.2 Determinants of E-commerce Adoption
        3.2.1 Economic Dimension
        3.2.2 Technical Dimension
        3.2.3 Social Dimension
        3.2.4 Legal Dimension
    3.3 E-commerce drivers and barriers
        3.3.1 Infrastructure
        3.3.2 Employment
        3.3.3 Payment system
        3.3.4 Culture and Religion
        3.3.5 Legislation and Regulation
        3.3.6 Government
        3.3.7 Cost
        3.3.8 Traditional Business
        3.3.9 Economic Activities
    3.4 The E-commerce model
        3.4.1 Three-quarter moon model of e-commerce in SMEs
        3.4.2 The classification model
    3.5 Tools to enhance E-commerce adaptation for SMEs in Mozambique
    3.6 Actors of e-commerce
CHAPTER4:RESEARCH METHODOLOGY
    4.1 Introduction
    4.2 Research Design
    4.3 Study Population and Sampling
    4.4 Data Sources
    4.5 Model Specification
    4.6 Pre-estimation Tests
        4.6.1 Stationarity Test
        4.6.2 Cointegration Test
        4.6.3 Normality Test
        4.6.4 Multicollinearity
        4.6.5 Autocorrelation
CHAPTER5:FINDINGS AND DISCUSSION
    5.1 Introduction
    5.2 Descriptive Statistics
    5.3 Correlation Analysis
    5.4 Regression Analysis
CHAPTER6:CONCLUSION AND RECOMMENDATIONS
    6.1 Introduction
    6.2 Summary
    6.3 Conclusion
    6.4 Recommendation
    6.5 Limitations
REFERENCES
ACKNOWLEDGEMENT
个人简历及在学期间发表的学术论文研究成果



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