O2O模式下商业空间体验设计研究

发布时间：2018-03-06 15:43

本文选题：O2O模式　切入点：体验设计　出处：《西南交通大学》2015年硕士论文　论文类型：学位论文

【摘要】：在新的历史背景下,商业空间体验设计作为我国电子商务迅速发展基础上的一种符合时代要求的战略选择,其充分地满足了现阶段消费者不断上升的体验需求。在当前市场竞争尤为激烈的状态下,体验性设计具备其自身良好的竞争优势,且获得了较好的经济价值。而就商业空间展开体验设计的主要目的即使其品牌产品具备体验元素,或者是把商业空间之中的购物环境、服务产品以及有形产品向体验转化。笔者在对相关专家学者提出的有关理论进行了系统的研究,进而对商业空间的体验设计包括的设计流程和体验层次予以总结,并着重阐述了现阶段我们应如何针对商业空间而运用体验这一主题,在明确这一点的基础上探讨展开具体实施体验性设计的过程,从而针对性地论及与之相对应的方法建议。在研究方法上,笔者本着理论与实际相结合的原则,首先对本文的研究背景进行简要阐述,从而引出所要研究的论题。通过对国内外相关研究理论进行整合分析的前提下,对020电商模式环境下的体验性设计所具备的理论基础以及有关概念加以界定。然后对商业空间的设计动力因素以及应采取的原则进行阐释,系统地对体验性设计所囊括的基本要素、体验的层次以及设计流程加以归纳整合,在这一基础上,窥探商业空间在体验性设计方面的具体实施细节,结合顾客体验的需求,对其个性化空间体验主题加以识别,然后紧密围绕着体验的主题,基于空间体验的三个层次(模拟体验、直接体验及间接体验)而提出科学而有效的设计方法,从而达到对顾客感官、情感、关联这三方面的体验形成强化,在本文最后,笔者选取白茶体验店为实际案例,展开设计实践,并融合体验设计思维,遵循体验设计的实施细节以及设计流程而作进一步的论证,以期能够达到使自身的理论观点运用于实践,并能够指导实践的良好效果。
[Abstract]:Under the new historical background, the commercial space experience design is a kind of strategic choice which meets the requirements of the times on the basis of the rapid development of our country's electronic commerce. It fully meets the rising experience demand of consumers at this stage. In the current market competition is particularly fierce, experiential design has its own good competitive advantage. And get better economic value. And the main purpose of the experience design of commercial space, even if its brand products have experience elements, or the shopping environment in the commercial space, The author makes a systematic study of the relevant theories put forward by the relevant experts and scholars, and then summarizes the design process and experience level of the experience design of the commercial space. At the same time, the paper emphatically expounds how we should apply the experience to the commercial space at this stage, and on the basis of defining this point, we discuss the process of carrying out the experiential design concretely. In the research method, the author, based on the principle of combining theory with practice, briefly expounds the research background of this paper. This leads to the topic to be studied. On the premise of integrating and analyzing the relevant research theories at home and abroad, The theoretical basis and related concepts of experiential design in the020 ecommerce environment are defined. Then the design dynamics of commercial space and the principles to be adopted are explained. The basic elements of experiential design, the level of experience and the design process are systematically summarized and integrated. On this basis, the detailed implementation details of commercial space in experiential design are explored and combined with the needs of customer experience. This paper identifies the theme of its individualized spatial experience, and then puts forward a scientific and effective design method based on the three levels of spatial experience (simulation experience, direct experience and indirect experience), which closely revolves around the theme of experience. In the end of this paper, the author selects the white tea experience store as the actual case, develops the design practice, and fuses the experience design thinking, Follow the implementation details of the experience design and the design process to make further argument, in order to make their own theory point of view applied to practice, and can guide the good effect of practice.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TU247;TU984.13

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