台湾创意农业及对浙江的启示

发布时间：2018-03-14 15:13

本文选题：创意农业　切入点：台湾地区　出处：《浙江农林大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着休闲时代、旅游时代的到来以及文化创意产业的兴起,农业在追求高产量、高质量的同时,开始了对于休闲观光、生态科普、文化传承等新功能的关注,促使农业从种养业向农产品加工、观光旅游、文化创意等产业方向拓展。在这样的背景下,创意农业成为了我国农业发展的热门。浙江省作为我国创意农业发展迅速地区之一,虽然创意农业发展如火如荼,建设成效已初步显现,但其仍处于起步阶段,各县市创意农业发展参差不齐。本文通过对台湾创意农业成功经验的研究,为浙江创意农业发展提供启示和对策。本研究采用文献研究、实地考察、案例研究、专家访谈等方法,通过整理分析国内外创意农业的相关文献,实地调研浙江与台湾两地创意农业的优秀案例,走访从业人员和相关专家等方式,总结出台湾创意农业发展的成功经验以及浙江创意农业发展普遍存在的问题,提出对浙江创意农业未来发展的优化对策:1)树立浙江本土文化特色;2)丰富游客对创意农业项目的体验活动;3)提升农业景观的艺术创意层次;4)拉长项目产业链条,“一二三四产”共同发展;5)制定全省及各县市的创意农业发展规划,建设创意农业试验示范区;6)加强全省对创意农业的宣传推广,增加知名度和消费市场;7)确立法制保障,加大政策扶持;8)注重科研技术支撑,培养专业人才。
[Abstract]:With the arrival of the leisure age, the tourism era and the rise of cultural and creative industries, agriculture has begun to pay attention to the new functions of leisure tourism, ecological science popularization, cultural inheritance and so on, while pursuing high output and high quality. In this context, creative agriculture has become a hot spot in China's agricultural development. Zhejiang Province is one of the areas where creative agriculture is developing rapidly. Although the development of creative agriculture is in full swing and the effect of construction has shown initially, it is still in its infancy, and the development of creative agriculture in various counties and cities is uneven. This paper studies the successful experience of creative agriculture in Taiwan. This research adopts the methods of literature research, field investigation, case study, expert interview and so on, through collating and analyzing the related literature of creative agriculture at home and abroad. By investigating the outstanding cases of creative agriculture in Zhejiang and Taiwan on the spot, visiting practitioners and relevant experts, we can sum up the successful experiences of the development of creative agriculture in Taiwan and the common problems in the development of creative agriculture in Zhejiang. Put forward the optimization countermeasure of Zhejiang creative agriculture's future development: 1) set up Zhejiang native culture characteristic 2) enrich tourists' experience activity of creative agriculture project and (3) promote the artistic creative level of agricultural landscape and extend the industry chain of the project. " In 1234, he worked out a plan for the development of creative agriculture in all counties and cities of the province. Construction of creative agriculture test and demonstration area No. 6) strengthen the promotion of creative agriculture in the province, increase awareness and consumer market 7) establish legal guarantee, increase policy support 8) pay attention to scientific research and technical support, train professionals.
【学位授予单位】：浙江农林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F327;TU986

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