家居建材卖场开发的问题反思与建议

发布时间：2018-04-10 12:05

本文选题：家居建材卖场 + 开发运营　；参考：《浙江大学》2015年硕士论文

【摘要】：文章紧扣“市场→运营商→开发商→投资商”的研究脉络。首先,总结当前家居建材卖场的现状、发展趋势和存在的问题。并对近十几年的文献进行查阅,发现尚未有针对出售型开发模式的家居建材地产开发问题的研究。于是结合相关的理论基础和研究方法,制定研究框架。然后,通过了解我国家居建材卖场的发展过程,总结其发生的主要变化。并对当前知名的家居建材企业进行分析,根据其不同的特点进行归纳分类,发现shopping mall模式是当前家居建材卖场主流的开发经营模式。浙江亿丰家居建材城就是一个典型案例。本文通过对该项目的区位选择、前期规划分析、功能定位以及建筑设计进行详细论述,并对当前该项目运营的进行投出产出分析,发现项目无法达到预期的收益,其核心的原因就是开发商采取“重开发、轻经营”的出售型开发模式。最后,结合多年家居建材卖场的开发运营经验,对该项目存在的问题进行归纳总结,并进行深入的分析,总结其中的经验教训,并对未来家居建材卖场开发提出一些建议。
[Abstract]:The article clings closely to the research context of "market operators, developers and investors".First of all, summarize the current situation, development trend and existing problems of domestic building materials stores.In the last ten years of literature review, it is found that there has not been any research on the development of domestic building materials and real estate based on the model of sale.Therefore, combined with the relevant theoretical basis and research methods, to develop a research framework.Then, through understanding the development process of domestic building materials stores, summarize its main changes.Based on the analysis of the current well-known household building materials enterprises, according to their different characteristics, it is found that shopping mall mode is the mainstream of the current household building materials market development and management mode.Zhejiang Yifeng home building materials city is a typical case.In this paper, the location selection, pre-planning analysis, function orientation and architectural design of the project are discussed in detail, and the output analysis of the current project operation shows that the project can not achieve the expected benefits.Its core reason is the developer adopts the "heavy development, the light management" the sale type development pattern.Finally, combined with many years of experience in the development and operation of home building materials stores, the problems existing in the project are summarized, and in-depth analysis is carried out, the experience and lessons are summarized, and some suggestions for the future development of home building materials stores are put forward.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F271;TU247

【参考文献】