蜀文化视觉符号在成都景区导视系统中的设计研究

发布时间：2018-04-16 12:25

本文选题：蜀文化 + 景区导视　；参考：《四川师范大学》2015年硕士论文

【摘要】：导视系统是景区公共服务体系的重要构成要素,是承载景点文化气质与历史文脉的重要载体。成都作为一座历史名城的现代旅游都市,其旅游业要走可持续发展的道路就要重视蜀文化资源在景区导视系统的整合开发,本文便是在此现实需求的基础上,采用实地调查研究、文献著述阅读、交叉学科研究、分析归纳等方法,从设计学的角度出发,试图将传统的蜀地文化和现代的导视体系结合起来,研究成都景区导视的文化塑造,在丰富现有研究视角的同时,也拓展蜀地区域文化在导视设计中的研究成果,直观指导其后的设计实践。本文主要从以下几个方面着手研究,其一阐述了蜀文化视觉符号在文物、名人、民俗、生态四个方面的表现形式;其二研究了成都景区的文脉现状,分析了其导视系统的多重案例,总结经验并指出所存问题;其三采用理论研究与设计实践并行的研究方式,以成都望江公园为例,探讨其具有蜀文化内涵的创新性导视设计。希望通过本课题的研究,能在构建成都景区公共导视系统时,以景区的整体形象为出发点,融入蜀文化图像符号的视觉语言,在满足公众对景区导视系统信息交流需求的同时,也能树立良好的旅游品牌文化形象,传播城市文化信息,从而生成新的旅游方式和公共形态。
[Abstract]:Visual guidance system is an important component of public service system of scenic spots and an important carrier of cultural temperament and historical context of scenic spots.Chengdu, as a modern tourist city with a famous historical city, should pay attention to the integration and development of Shu cultural resources in the scenic spot guiding system if it wants to take the road of sustainable development. This paper is based on this realistic demand.By means of field investigation, literature reading, cross-disciplinary research, analysis and induction, and from the point of view of design, this paper attempts to combine the traditional Shu culture with the modern guiding system.The study of the cultural shaping of the guide in Chengdu Scenic spot not only enriches the existing research perspective, but also expands the research results of the regional culture in the guiding design of Shudi area, which can direct the design practice directly.This article mainly from the following several aspects to begin the research, first elaborated the Shu culture visual symbol in the cultural relic, the celebrity, the folk custom, the ecology four aspects manifestation form; second has studied the Chengdu scenic spot cultural background present situation,This paper analyzes the multiple cases of its guiding system, sums up its experience and points out the existing problems, and discusses its innovative guide design with the connotation of Shu culture by taking Wangjiang Park in Chengdu as an example.It is hoped that through the research of this topic, when constructing the public guide system of Chengdu scenic spot, the whole image of the scenic spot can be taken as the starting point, and the visual language of Shu culture image symbol can be integrated into the visual language of the image symbol of Shu culture.It can also establish a good cultural image of tourism brand, spread urban cultural information, and generate new tourism mode and public form.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J524;TU984.18

【参考文献】