基于POE方法的深圳创意设计类产业园规划设计策略研究

发布时间：2018-05-03 05:13

本文选题：创意设计类产业园 + 使用后评价　；参考：《哈尔滨工业大学》2015年硕士论文

【摘要】：创意产业园作为创意产业在城市中发展的物质载体,十余年来在我国各大城市掀起一股建设浪潮。然而在这股建设浪潮下,仍有众多创意产业园因不重视创意人群的使用需求而过度商业化、衰败、消失。创意产业园的核心是创意人群,离开了创意人群的创意产业园,会走向衰退。在深圳,已建成的众多创意产业园为创意人群提供了就业及创业的平台,依托本土的产业优势深圳建成了一批标杆式的创意设计类产业园。因此,本文以创意人群为研究对象,采用使用后评价研究方法探寻其对深圳的创意设计类产业园的满意度,为以后的创意设计类产业园建设寻求合理、科学的设计策略及思路。本文遵循“基础理论——深圳创意设计类产业园使用后评价研究——使用后评价结果分析——规划设计策略”的研究思路。首先对创意产业经典相关理论研究做概括总结,归纳出其对构建评价体系的启示,并且对使用后评价的研究方法进行研究,提出本文的使用后评价的研究框架。结合对深圳的创意产业园进行概括性总体研究并筛选出本文调研的四家创意设计类产业园,对其进行详细的基础研究。对深圳的四家创意设计类产业园进行使用后评价研究。第一,对调研的四家创意设计类产业园进行实地调研,观察创意人群的行为特点。在此基础上,建立预评价因子并结合自由访谈及发放试调研问卷对评价因子进行筛选,并根据试调研问卷的反馈设计调查问卷,分别从可达性、建筑品质、配套服务设施、管理与服务、创意氛围等五个方面让创意人群对所在的园区进行评价。将评价结果进行统计学计算,进而,对使用后评价结果与客观调研进行详细的对比分析并试图解释主观评价结果的原因。从创意人群的角度,总结深圳四家创意园目前发展的优缺点并为深圳创意设计类产业园规划策略提出依据。最后从使用后评价结果的研究中,从园区交通方面、建筑品质、配套设施、创意氛围营造等四方面提出具体的规划设计策略。笔者希望能够通过本文对深圳创意设计类产业园的使用后评价研究,尝试建立起创意人群与设计者之间的反馈机制,为以后建设出创意人群满意的创意产业园的提供借鉴。
[Abstract]:As the material carrier of the development of creative industry in the city, the creative industry park has set off a tide of construction in every big city of our country for more than ten years. However, in this tide of construction, there are still many creative industry parks due to the lack of attention to the use of creative people and excessive commercialization, decline, disappear. The core of creative industry park is creative crowd. In Shenzhen, many creative industry parks have been built for creative people to provide a platform for employment and entrepreneurship, relying on the advantages of local industries Shenzhen has built a number of benchmarking creative design industrial parks. Therefore, this article takes the creative crowd as the research object, uses the post-evaluation research method to explore its satisfaction to the creative design industry park in Shenzhen, and seeks the reasonable, scientific design strategy and the thought for the later creative design type industry park construction. This paper follows the research idea of "basic theory-study on post-use evaluation of creative design industrial park in Shenzhen-analysis of post-use evaluation results-planning and design strategy". First of all, the classical theory of creative industry is summarized, and its inspiration to the construction of evaluation system is summed up, and the research methods of post-use evaluation are studied, and the research framework of post-use evaluation is put forward in this paper. Combined with the general study of the creative industry park in Shenzhen and the screening of four creative design industry parks investigated in this paper, the detailed basic research is carried out. The post-use evaluation of four creative design industry parks in Shenzhen was carried out. First, four creative design industry parks were investigated to observe the behavior of creative people. On this basis, the pre-evaluation factor is established and the evaluation factors are screened with free interview and test survey questionnaire, and the questionnaire is designed according to the feedback of the questionnaire, respectively, from accessibility, building quality, supporting service facilities. Management and service, creative atmosphere and other five aspects of creative people to evaluate the park. The evaluation results are calculated statistically, and then the results of post-use evaluation and objective investigation are compared and analyzed in detail, and the reasons of subjective evaluation results are tried to be explained. This paper summarizes the advantages and disadvantages of the development of four creative parks in Shenzhen from the point of view of creative people and puts forward the basis for the planning strategy of creative design industrial parks in Shenzhen. Finally, from the study of the results of post-use evaluation, the paper puts forward the specific planning and design strategies from four aspects: traffic, building quality, supporting facilities and creative atmosphere. The author hopes to establish a feedback mechanism between creative people and designers through the post-evaluation study of Shenzhen creative design industry park in order to provide a reference for building creative industry park which is satisfied with creative people in the future.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TU984.13

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