中国承包商在国际工程市场中的竞合策略研究

发布时间：2018-05-31 22:30

本文选题：竞合影响因素 + 竞合状态　；参考：《东南大学》2015年硕士论文

【摘要】：根据美国工程新闻纪录的统计,2013年度中国承包商企业实现的海外市场收入占到全球250强建筑企业海外市场总收入的14.5%,收入所占比重超过了美国的承包商,成为影响力仅次于欧洲承包商的团体,中国承包商的海外业务发展势头迅猛。同时在国际工程市场中,中国的承包商面临着激烈的竞争,这些竞争既有来自国外的一些大型承包商,也有来自国内的中国承包商,相比较而言,后者的竞争更为激烈。中国承包商在国际工程市场中亟需一种新的发展方式来减轻中国承包商之间的竞争带来的压力,竞合策略是一种与竞争对手进行合作的企业战略,这种竞争方式能够有效地减少中国承包商之间的竞争,增强彼此间的合作。但是竞合策略的研究尚未在建筑行业普及,这种策略还未能得到中国承包商企业和政府机构的足够重视,本文将对中国承包商在国际工程中的竞合问题进行研究。本文的研究在对影响中国承包商竞合关系的关键因素识别的基础上,评价中国承包商在国际建筑市场中的竞合状态,并对不同竞合状态下中国承包商的竞合策略进行研究,最后通过案例对研究成果进行实证分析。首先,通过文献综述识别出53个影响中国承包商的竞合影响因素,设计出调查问卷后进行数据收集。利用spss软件进行描述性统计分析和探索性因子分析,再利用AMOS软件进行验证性因子分子。分析表明,高层管理者的支持(A02),有效的沟通交流(B12),公平的利润分配(B03),互利的经营战略(A03)和强烈的双赢意愿(B05)是均值排名前五位的影响因素；并将影响竞合的关键因素从内部和外部两个维度分为9类,分别是联盟稳定能力、技术创新能力、风险管理能力、有效合作能力、运营执行能力、联盟组织能力、政治环境因素、行业因素和经济表现因素。其次,在竞合状态评价模型的构建中,根据关键影响因素确定竞合状态评价指标,设计出调查问卷并构建出竞合状态评价模型。该模型将竞合状态分为四类,分别是“适应状态”、“合作状态”、“独立状态”和“竞争状态”。在关键因素和竞合状态研究的基础上,通过文献综述和聚类分析的方法将中国承包商在国际工程市场中的竞合策略分为四类,分别是进入型策略、合作型策略、集中型策略和竞争型策略,同时四种竞合策略与四种竞合状态一一对应,并通过高、低竞争策略与高、低合作策略结合的方式对每一种竞合状态下的竞合策略进行组合。最后,在实证分析中通过问卷调查获取一个中国承包商在不同区域项目的竞合状态评价数据,分析得出该中国承包商在该区域的竞合状态,并提出每一种状态下可采取的竞合策略。通过案例分析来论证本文研究成果的可靠性、有效性和可操作性。本文的研究结果在一定程度上完善了中国承包商竞合问题的研究体系,研究结论有助于竞合策略在实业界的推广,能够为中国承包商通过竞合策略获取竞争优势、更好地参与国际竞争提供理论参考和指导。
[Abstract]:According to the statistics of the American Engineering News record, the overseas market income of the Chinese contractor enterprises in 2013 has accounted for 14.5% of the total overseas market income of the top 250 construction enterprises in the world. The proportion of income is more than that of the United States contractors, which is second only to the European contractor, and the development momentum of the overseas business of Chinese contractors is fast. At the same time, in the international engineering market, Chinese contractors are faced with fierce competition. These are both large contractors from abroad and Chinese contractors from home. In comparison, the latter is more competitive. Chinese contractors urgently need a new way of development to reduce China in the international engineering market. Competition between contractors, competition strategy is an enterprise strategy to cooperate with competitors, which can effectively reduce the competition between Chinese contractors and enhance cooperation between each other. However, the research on competition strategy has not been popularized in the construction industry, and this strategy has not yet been obtained by Chinese contractors. On the basis of identifying the key factors that affect the competing relations of Chinese contractors, this paper evaluates the competing state of Chinese contractors in the international construction market and the Chinese contractors in different competing states. The research results are analyzed by the case. First, through the literature review, it identifies 53 competing factors affecting Chinese contractors, and designs a questionnaire for data collection. Using the SPSS software to carry out descriptive statistical analysis and exploratory factor analysis, and then use AMOS software. Confirmatory factor molecules. Analysis shows that senior managers' support (A02), effective communication communication (B12), fair profit distribution (B03), mutually beneficial business strategy (A03) and strong win-win intention (B05) are the influential factors of the top five in the average ranking; and the key factors of the competing concurrence are divided into 9 categories from the internal and external two dimensions, respectively Alliance stability ability, technological innovation ability, risk management ability, effective cooperation ability, operation execution ability, alliance organizational capability, political environment factor, industry factor and economic performance factor. Secondly, in the construction of competition state evaluation model, the questionnaire is designed and constructed according to the key influence factors to determine the competing state evaluation index. This model divides the competing state into four categories, which are "adaptive state", "cooperative state", "independent state" and "competitive state". On the basis of key factors and competing States, the competition policy of Chinese contractors in the international engineering market is carried out on the basis of the research of key factors and competing states. It is divided into four categories: the entry strategy, the cooperative strategy, the centralized strategy and the competitive strategy, and the four competing strategies corresponding to the four competing States, and the combination of the competing strategies under the combination of the high, the low competition strategies and the high and low cooperation strategies. Finally, the empirical analysis is carried out in the empirical analysis. A questionnaire survey was conducted to obtain a Chinese contractor's competing state evaluation data in different regional projects, analyze the competing state of the Chinese contractor in the region, and put forward the competing strategies in each state. Through the case analysis to demonstrate the reliability, effectiveness and operability of the research results. To a certain extent, the results have improved the research system of Chinese contractors' competing problems. The conclusions are helpful to the promotion of competing strategies in the industry, and can provide theoretical reference and guidance for Chinese contractors to gain competitive advantages through competing strategies and to better participate in international competition.
【学位授予单位】：东南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.92

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