在商业展示空间中视觉的多维化设计应用研究

发布时间：2018-06-05 08:33

本文选题：商业展示空间 + 多维化　；参考：《广西师范大学》2015年硕士论文

【摘要】：传统平面设计主要诉诸于人的视觉感受,以平面化的二维图像而存在,因此在商业展示空间设计中受众接受到的是静态化的信息。静态化的信息使得受众独立于空间环境之外,加深了受众与产品之间的距离感,不利于产品信息的推广与商业目标的实现。为了营造更丰富的视觉空间,调动消费者视、听、嗅、触等多种感觉,激发消费者潜在的消费需求,传统平面设计一直处在革新的前沿阵地。随着新材料、新技术以及多种媒介的涌现,在商业展示空间设计中传统的二维平面空间正在向立体空间和虚拟空间扩展;视觉元素从平面化、静态化的形态逐渐向动态化、综合化的方向转变；表现形式趋于多种媒体的综合运用,注重设计与视觉环境系统相结合。在面对消费者多种需求的背景下,如何有效整合设计元素,形成系统化的设计理论,满足消费者需求是每一个设计师及每一件设计产品所要考虑的重点。如今,视觉传达“多维化”的表现方法已经开始逐渐运用到每一个设计产品中。在商业展示的空间设计中的“多维化”主要是突出视觉的重要性,以“色”悦人、以“声”动人、以“味”诱人、以“情”感人,从视、听、嗅、触入手让消费者360度了解产品的每一个细节。为了进一步拉近了人与物之问的距离,多维化展示空问又加入了交互设计的理念,了解“人”的需求,走入“人”的内心世界,使人与物之间实现了双向、互动交流。这种多维化可以理解为两种表现形式：一是从空间表现形态的多元模式来形成的多维化；二是多种媒介优势的整合并通过各种感官途径产生的多维化。然而当前如何在一个设计产品中有效运用多维化表现手法,每一个设计师都有着自己不同的理解。为了更好的运用多维化表现手法,本文对多维化设计的内涵、时代背景、设计原则、设计方法、设计策略做出了论述,以期应用到实践中。为了让多维化设计方法在实践中得到运用,笔者力图在老班章普洱茶的专柜设计中引入多维化设计,以期改变消费者认为的茶柜仅为卖茶的传统观念,给消费者全新的感官体验。让消费者认识到茶柜传达给大家的更是一种生活理念,纯朴、归真、养生、传寿是笔者在老班章普洱茶专柜设计中传递给消费者的生活情趣。本文在最后章节对普洱茶专柜多维化设计给出了整体性的设计理念与思路,并且做出了概念设计图。本文所研究的在商业展示空间中视觉的多维化设计研究,提高了感官体验引起了消费者的注意力,激发的购买欲。它有着广阔的理论研究价值和美好的实际应用前景。
[Abstract]:Traditional graphic design mainly appeals to human visual perception and exists as two-dimensional image, so the audience receives static information in the design of commercial display space. The static information makes the audience independent from the space environment, deepens the distance between the audience and the product, and is not conducive to the promotion of the product information and the realization of the commercial goal. In order to create a richer visual space, mobilize consumers to see, hear, smell, touch and other feelings, stimulate consumer potential consumer demand, the traditional graphic design has been in the forefront of innovation. With the emergence of new materials, new technologies and various media, the traditional two-dimensional plane space in the commercial display space design is expanding to the three-dimensional space and the virtual space. The direction of integration; the form of expression tends to the comprehensive use of a variety of media, focusing on the design and visual environment system. In the face of various needs of consumers, how to effectively integrate design elements, form a systematic design theory to meet the needs of consumers is the focus of every designer and every design product. Nowadays, the expression of multidimensional visual communication has been gradually applied to every design product. In the space design of commercial display, the "multidimensional" is mainly to highlight the importance of vision, with "color" pleasing, with "sound" moving, with "taste" attractive, with "feeling" moving, from the view, listen, smell, Touch to let the consumer 360 degrees to understand every detail of the product. In order to further draw closer the distance between people and things, the multidimensional display space question adds the idea of interactive design, understands the demand of "human", steps into the inner world of "human", and realizes the two-way and interactive communication between people and things. This kind of multi-dimension can be understood as two forms of expression: one is multi-dimensional from the multi-mode of spatial expression, the other is the integration of multi-media advantages and multi-dimension through various sensory channels. However, each designer has his own understanding of how to effectively use multidimensional expression techniques in a design product. In order to make better use of multidimensional expression, this paper discusses the connotation, background, design principle, design method and design strategy of multidimensional design in order to apply it to practice. In order to make the multidimensional design method be applied in practice, the author tries hard to introduce the multidimensional design in the design of the special counter of Lao ban Zhang Pu'er tea, in order to change the traditional idea that the tea cabinet is only for the sale of tea, which is regarded by consumers as the only way to sell tea. Give consumers a new sensory experience. Let the consumer realize that the tea cabinet conveys to everybody a kind of life idea, simple, return to truth, keep in good health, spread the life is the life interest that the author passes to the consumer in the design of the old banzhang Pu'er tea counter. In the last chapter, the paper gives the whole design idea and train of thought to the multidimensional design of Pu'er tea counter, and makes the conceptual design diagram. The multidimensional design of vision in the commercial display space is studied in this paper, which improves the sensory experience and arouses the consumer's attention and desire to buy. It has broad theoretical research value and good practical application prospect.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TU247

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