空间的语境：论消费文化时代中的商业空间设计
发布时间：2018-12-11 07:34
【摘要】：当今的中国已然进入消费社会,这是一场深刻的变革,它看似无形却渗透在人们的日常生活当中,影响着人们的生活方式。消费文化时代中,商业空间设计扮演着复杂的角色。一方面它的设计手法受到消费文化的影响,另一方面它又是资本意识形态传播的工具。对于消费文化时代中商业空间设计的研究已经迫在眉睫。本文将语言学中语境的理论引入消费文化时代中的商业空间设计,试图对当代商业空间设计所遵循的深层次的逻辑进行解读。在此本文尝试性的采用了一种新的视角,不仅将人视作为空间中的主体,这是毋庸置疑的,同时把空间也视为一种主体性的存在,将空间与人的互动视为一种非语言方式的语用交际活动。在此基础上,对当代商业空间设计的语境因素进行剖析与分类,首先对与空间主体关系密切的言外语境进行剖析,即消费文化时代语境下的商业空间设计进行总体的论述,接着对当代商业空间设计的言内语境进行解读,在此文章从理论研究逐渐转向方法论的论述。这既是一次有益的尝试,也是一种挑战,它突破了学科之间的固有界限,试图寻找一个更为宽阔的角度。论文总共分为五章,其中第一章为绪论部分,阐述了课题缘起与动机,介绍了国内外研究现状,以及对论文研究内容与方法进行概述。论文第二章,进入了理论部分的研究,对当代语境理论与语境的分类进行了概括与辨析,并将语境与商业空间设计的逻辑关系进行梳理,论证了将语境理论引入空间设计的合理性。论文第三章,根据第二章中商业空间语境因素的分类,对其言外语境进行分析,其中重点分析了消费文化时代对商业空间的影响。论文第四章,从言外语境的分析转移到言内语境的分析,在这一章中研究重点放在与言内语境关系密切的商业空间设计中。其中一方面讨论了商业空间设计中不同词汇与语法的运用,对言内语境造成的影响,另一方面也对具体的设计手法进行了论述。论文第五章,将言内、言外语境理论运用到具体的案例当中进行解读。
[Abstract]:Nowadays, China has entered the consumer society, which is a profound change. It seems invisible but permeates into people's daily life and affects people's way of life. In the age of consumer culture, commercial space design plays a complex role. On the one hand, its design method is influenced by consumption culture, on the other hand, it is the tool of capital ideology communication. It is urgent to study the design of commercial space in the age of consumer culture. This paper introduces the theory of linguistic context into the design of commercial space in the age of consumer culture, and tries to interpret the deep logic of contemporary commercial space design. In this paper, we try to adopt a new perspective, not only regard people as the subject of space, which is beyond doubt, but also regard space as the existence of subjectivity. The interaction between space and people is regarded as a non-verbal pragmatic communication. On this basis, this paper analyzes and classifies the contextual factors of contemporary commercial space design. Firstly, it analyzes the extra-linguistic context, which is closely related to the subject of space, that is, the commercial space design in the context of the consumer culture era. Then it interprets the intra-linguistic context of contemporary commercial space design, and shifts from theoretical research to methodological discussion. This is both a useful attempt and a challenge. It breaks through the inherent boundaries between disciplines and tries to find a wider angle. The paper is divided into five chapters. The first chapter is the introduction part, which describes the origin and motivation of the subject, introduces the current research situation at home and abroad, and summarizes the research contents and methods. The second chapter of the paper, into the theoretical part of the study, the contemporary context theory and the classification of context are summarized and analyzed, and the logical relationship between context and commercial space design is sorted out. The rationality of introducing context theory into spatial design is demonstrated. In the third chapter, according to the classification of business space contextual factors in chapter two, the author analyzes the context of business space, which focuses on the impact of the age of consumer culture on business space. The fourth chapter, from the analysis of the foreign language context to the analysis of the context of speech, focuses on the design of business space which is closely related to the context of speech. On the one hand, it discusses the use of different vocabulary and grammar in the design of commercial space, and discusses the influence on the context of speech. On the other hand, it also discusses the specific design techniques. In the fifth chapter, the author applies the theory of intra-linguistic context to concrete cases.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TU247
本文编号：2372151
[Abstract]:Nowadays, China has entered the consumer society, which is a profound change. It seems invisible but permeates into people's daily life and affects people's way of life. In the age of consumer culture, commercial space design plays a complex role. On the one hand, its design method is influenced by consumption culture, on the other hand, it is the tool of capital ideology communication. It is urgent to study the design of commercial space in the age of consumer culture. This paper introduces the theory of linguistic context into the design of commercial space in the age of consumer culture, and tries to interpret the deep logic of contemporary commercial space design. In this paper, we try to adopt a new perspective, not only regard people as the subject of space, which is beyond doubt, but also regard space as the existence of subjectivity. The interaction between space and people is regarded as a non-verbal pragmatic communication. On this basis, this paper analyzes and classifies the contextual factors of contemporary commercial space design. Firstly, it analyzes the extra-linguistic context, which is closely related to the subject of space, that is, the commercial space design in the context of the consumer culture era. Then it interprets the intra-linguistic context of contemporary commercial space design, and shifts from theoretical research to methodological discussion. This is both a useful attempt and a challenge. It breaks through the inherent boundaries between disciplines and tries to find a wider angle. The paper is divided into five chapters. The first chapter is the introduction part, which describes the origin and motivation of the subject, introduces the current research situation at home and abroad, and summarizes the research contents and methods. The second chapter of the paper, into the theoretical part of the study, the contemporary context theory and the classification of context are summarized and analyzed, and the logical relationship between context and commercial space design is sorted out. The rationality of introducing context theory into spatial design is demonstrated. In the third chapter, according to the classification of business space contextual factors in chapter two, the author analyzes the context of business space, which focuses on the impact of the age of consumer culture on business space. The fourth chapter, from the analysis of the foreign language context to the analysis of the context of speech, focuses on the design of business space which is closely related to the context of speech. On the one hand, it discusses the use of different vocabulary and grammar in the design of commercial space, and discusses the influence on the context of speech. On the other hand, it also discusses the specific design techniques. In the fifth chapter, the author applies the theory of intra-linguistic context to concrete cases.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TU247
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