基于工程量清单模式的投标报价研究

发布时间：2019-01-09 12:01

【摘要】：招投标进展到某种程度后,为了完备招投标体制、深化其实施,优化行政监管制度、促进招投标与市场经济的承接,工程量清单计价招投标便运用而生。其能够促进中国完成国际常用的更合理、科学的招投标方法。当前阶段,国内的工程量清单计价招投标实施不久,正处于上升发展时期,而针对这种模式下的施工投标计策的探讨还处于摸索时期,必备的经验与对应的设施不足,尤其体现在施工单位开展工程量清单计价时,报价方式和技巧的实时实地使用有不少的疑惑与错误认识。所以,探索工程量清单计价模式中的投标举价方法和技巧发展为一个新的研究方向。这篇文章从投标单位出发,剖析工程量清单计价的特性。起初,描述工程量清单计价的基本概念和特性,阐明在建筑行业中,现代工程量清单计价方式同以往的计价方式的相同与不同之处;然后,描述工程中运用比较广泛的投标报价方式和技巧;再次,联系工程中的实例,针对现行的招投标制度、评标方法和计价体系,对承包商的项目成本进行了分析。基于期望理论,对承包商的利润进行了预测。基于概率论和数理统计的方法,结合竞争态势,根据信息的完备情况,提出了对不同的竞争对手可采用不同的分析方法。使投标过程中工作解析、策略解析、技巧运用更明了与便捷,给施工单位的投标报价树立范本;最终,就一个大公司在工程投标的过程中,其工作人员应用“知彼知己”的战术成功竞标给出简明扼要的描述。
[Abstract]:In order to complete the bidding system, deepen its implementation, optimize the administrative supervision system, and promote the acceptance of bidding and market economy, the bill of quantities valuation bidding will be used. It can promote China to complete more reasonable and scientific bidding methods commonly used internationally. At the present stage, the domestic bill of quantities valuation bidding implementation is not long, is in the rising period of development, but the construction bidding strategy under this model is still in the exploration period, the necessary experience and corresponding facilities are not enough, Especially when the construction unit carries out the bill of quantities valuation, there are a lot of doubts and misunderstandings about the real time application of quotation methods and techniques. Therefore, it is a new research direction to explore the bidding quotation methods and techniques in the bill of quantities pricing model. This article analyzes the characteristics of bill of quantities valuation from the tenderer. At first, it describes the basic concepts and characteristics of bill of quantities valuation, and clarifies the similarities and differences between the modern bill of quantities valuation method and the previous valuation methods in the construction industry. Then, it describes the widely used bidding methods and techniques in the project. Thirdly, according to the current bidding system, bid evaluation method and valuation system, the project cost of the contractor is analyzed in the light of the examples of the project. Based on expectation theory, the profit of contractor is forecasted. Based on the methods of probability theory and mathematical statistics, combined with the competitive situation and the completeness of information, different analysis methods are proposed for different competitors. To make the bidding process work analysis, strategy analysis, the use of skills more clear and convenient, to the construction unit bid price set up a model; Finally, a succinct description is given on the successful bidding of a large company by using the tactics of "know the enemy and know your friends" in the bidding process of a large company.
【学位授予单位】：青岛理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TU723.2

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