达尔凯热电有限公司经营策略研究

发布时间：2017-12-26 20:00

本文关键词：达尔凯热电有限公司经营策略研究　出处：《哈尔滨理工大学》2014年硕士论文　论文类型：学位论文

【摘要】：21世纪以来,随着经济全球化的迅速发展,跨国企业对中国经济市场不断向往,我国加入世贸组织更是加快了外国公司进入我国市场的步伐。政府部门也放宽了外资进入我国市场的比例,国务院对此做出相应建议条例,鼓励非公有资本参与完善公共基础设施事业,例如居民用水、取暖、交通等基础建设。供暖事业是保证我国北方居民在冬季稳定生活的基本保障,然而福利性供暖成为阻碍供热市场化、商品化、社会化的进程。供暖体制的不完善,违背了社会主义市场经济的原则,更制约了供暖事业的发展。达尔凯热电有限公司是哈尔滨西南地区供热项目的承担方,是由达尔凯亚洲有限公司与哈尔滨物业供热集团有限责任公司共同投资组建、控股的合资公司。国外企业在中国市场中经过多年的经营发现,本土化经营是跨国企业在中国市场中能立足的基本思想和主导战略。本文从达尔凯公司现状和供暖体制改革的措施入手,了解分析达尔凯热电有限公司在能源管理方面的特点以及在经营中存在的外部和内部的问题。分析竞争因素、社会文化因素、市场现状对企业发展带来的影响,论述了达尔凯热电有限公司所在行业中迎接的机遇、面临的挑战和发展的优势和劣势,并对其进行SWOT分析。利用服务质量和本土化发展模式图对达尔凯公司本土化发展进行进一步的分析,分别阐述了生产、人力资源、营销和企业文化对公司本土化的影响。最后,通过对达尔凯经营战略实施的保障措施中的技术创新、营销创新和文化交流等方面进行分析,研究制定了对于达尔凯公司长期持续发展的国产化方案。
[Abstract]:Since twenty-first Century, with the rapid development of economic globalization, multinational enterprises have been longing for China's economic market. China's entry into WTO has accelerated the pace of foreign companies' entry into China's market. The government has also eased the proportion of foreign capital entering the Chinese market. The State Council has made corresponding suggestions and regulations to encourage non public capital to participate in the improvement of public infrastructure, such as residential water, heating, transportation and other infrastructure projects. Heating business is the basic guarantee to ensure the stable life of northern residents in China in winter. However, welfare heating has been a barrier to the marketization, commercialization and socialization of heating. The imperfect heating system violates the principles of the socialist market economy and restricts the development of heating. Dahlke Thermal Power Co., Ltd. is a sponsor of the heating project in southwest Harbin. It is a joint venture invested by Dahlke Asia Limited and Harbin property heating Refco Group Ltd jointly invested and controlled. After many years of operation in the Chinese market, foreign enterprises have found that localization management is the basic thought and leading strategy of multinational enterprises in the Chinese market. Starting from the present situation of Dahlke company and the measures of heating system reform, this paper analyzes and analyzes the characteristics of energy management and the external and internal problems existing in the operation of Dahlke thermoelectric Co., Ltd. This paper analyzes the impact of competitive factors, social and cultural factors and market status on the development of enterprises. It discusses the opportunities, challenges and advantages and disadvantages faced by Dahlke Thermal Power Co., Ltd., and carries out SWOT analysis. The quality of service and the localization development pattern for further analysis of the localization development of Dalkia respectively expounds the influence, production, human resources, marketing and corporate culture on the localization of the company. Finally, through the analysis of the technological innovation, marketing innovation and cultural exchange in the implementation of Dahlke's business strategy, we made a long-term plan for the long-term development of Dahlke.
【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272.3;F299.24

【相似文献】