绿色供应链的信息获取及协调机制研究

发布时间：2018-01-05 16:14

本文关键词：绿色供应链的信息获取及协调机制研究　出处：《曲阜师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：近年来，绿色供应链管理受到了学术界的广泛重视，具有广阔的研究前景。本文在二级供应链的基础上，，研究了绿色度添加模式和关于消费者绿色偏好的预测信息会对供应链成员企业的决策产生怎样的影响，并对绿色供应链契约协调机制进行了研究。本文的结构安排如下：第一章介绍了绿色供应链的相关概念、发展趋势以及本文的主要研究结果。第二章在二级供应链的基础上，对绿色度添加模式以及关于消费者绿色偏好的预测信息的作用进行了研究。首先建立了不同模式下最优策略的数学模型，然后对所建立的模型进行了求解，最后分类进行了比较。研究发现：⑴信息对称情形下，绿色度添加模式不会影响供应链成员的决策；⑵信息不对称情形下，由制造商来添加绿色度是最优策略。⑶当绿色度由供应商添加时，供应商自己获取信息时会获得更高的收益；对于制造商来说，当自身信息预测精度相对较低时，会倾向于由供应商来获取消费者绿色偏好信息，而自身信息预测精度较高时，自己获取信息会获得更高的预期收益。第三章探讨了收益共享契约机制是否适用于绿色供应链。首先，研究了集中模式下企业的决策行为以及消费者绿色偏好对决策行为的影响。然后，研究了分散模式下企业的决策行为，并分析了消费者绿色偏好对决策行为的影响。最后，采用收益共享契约机制来协调该供应链，并通过数值实验比较了三种模型下供应链成员企业的收益以及绿色投入水平。研究发现：收益共享契约机制适用于绿色供应链。
[Abstract]:In recent years, green supply chain management has been widely paid attention to by the academic community, and has a broad research prospects. This paper is based on the secondary supply chain. This paper studies how the green degree addition model and the prediction information about consumers' green preference will affect the decision of supply chain member enterprises. And the contract coordination mechanism of green supply chain is studied. The structure of this paper is as follows: The first chapter introduces the concept of green supply chain, the development trend and the main results of this paper. In the second chapter, on the basis of the two-level supply chain, the role of green degree addition model and the prediction information about consumer green preference is studied. Firstly, the mathematical model of optimal strategy under different models is established. Then the model is solved and the classification is compared. It is found that the green degree addition model will not affect the decision of supply chain members in the case of information symmetry of 1: 1. (2) in the case of asymmetric information, adding green degree to the manufacturer is the best strategy. 3. When the green degree is added by the supplier, the supplier will get higher profit when he gets the information himself; For manufacturers, when the prediction accuracy of their own information is relatively low, they tend to obtain consumer green preference information from suppliers, while their own information prediction accuracy is higher. Getting information on your own will lead to higher expected returns. The third chapter discusses whether the revenue-sharing contract mechanism is applicable to green supply chain. Firstly, the decision behavior of enterprises and the influence of consumers' green preference on decision-making behavior are studied in the centralized mode. Then. This paper studies the decision-making behavior of enterprises under decentralized mode, and analyzes the influence of consumer green preference on decision-making behavior. Finally, the profit sharing contract mechanism is used to coordinate the supply chain. Through numerical experiments, we compare the profit and green input level of supply chain member enterprises under three models, and find that the revenue-sharing contract mechanism is suitable for green supply chain.
【学位授予单位】：曲阜师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F205

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